How to execute these email marketing campaign tips
Identify your goal for the campaign
Unless you set up a clear goal for an email campaign, you won’t be able to measure performance, track progress, clearly plan your content and work out next steps.
To make it easier, you may start with SMART goals, meaning they are Specific, Measurable, Attainable, Relevant and Time-bound. It may refer to increasing engagement rate by, say, 15% during the next three months – this is a SMART goal.
Do not forget to ask yourself direct questions about the goal for the upcoming campaign – it will help you to choose the right strategy and adjust it, if necessary.
Understand your email list
This may seem obvious, but if you fail to get to know your audience, no strategy will succeed. For that purpose, all the email marketing tools may be helpful.
So let the data come first: by capturing zero party data, i.e. the information that a user provides freely upon subscription, you will definitely understand the focus area for the content.