Amazing Pop-Up Form Examples That Increase Conversions

Amazing Pop-Up Form Examples That Increase Conversions
27 April, 2022 • ... • 836 views
Valeria Shulga
by Valeria Shulga

Pop-up is a proven option to start a conversation with your customers. Using these forms you can generate leads, recover abandonments, boost sales, and draw attention to your promotional campaigns.

Today we’ll share some ideas on making a high-converting form and go over the pop-up examples that work.

What are pop-up forms?

First, let’s give a definition of a pop-up. In simple terms, it’s a box with the promotional offer that appears on the screen when somebody visits a web page, makes an action (clicks on the link/attempts to exit/scrolls an article), or just spends a specified period of time on the website.

A pop-up example by SEJ
A typical example of a pop-up. Source: SEJ (Search Engine Journal)

Using pop-ups, you can focus the reader’s attention on a particular offer so that your message won’t be lost on a crowded page.

Why use pop-ups?

On average, pop-up forms convert at about 3%, adding many subscribers to your email list that you wouldn’t have otherwise. But some statistics say that this rate can reach up to a whopping 11%. It makes a big difference when and where the pop-up is shown, so if your rate is lower, you shouldn’t feel disappointed. In the following parts of the article, we’ll figure out the most effective timing.

Note that to get the best results from your marketing efforts, it is recommended to use a double opt-in system for the new subscribers.

Pop-ups can serve many different purposes, and in this abstract, we’ll observe the most popular ones.

To announce news

Using pop-ups to highlight the most important upcoming events in your company can be really effective. Look how Omniconvert announced their conference: it is not a typical pop-up form –– they’ve placed it at the bottom of the page. The key reason to attend the conference is its speakers, and the company highlighted it, adding the photos of top-3 participants.

A pop-up example by Dashly
Source: Dashly

To grow email list

To grow your email list and get more potential subscribers to your newsletter, create a pop-up that gives your prospects an exclusive offer they can access if leaving their emails. It can be:

  • A special offer like free access to your products/services
  • A discount code for the first purchase
  • Exclusive content: videos, articles, guides, checklists

For example, Mango offers the readers a 10% discount on their first order –– that’s a common practice among e-commerce shops.

A pop-up example by Mango
Source: Mango

CoSchedule has some valuable content for potential subscribers: a marketing calendar and an e-book. And all that is just for your email address –– a tempting offer, isn’t it?

A pop-up example by CoSchedule
Source: CoSchedule

To share promotions and new offers

Help your visitors to get the most out of your website by sharing the best content and interesting promotional campaigns. Pop-ups are a great help in this task. Create them to promote webinars, new products and offers, communicate with your customers, subscribe them to your newsletter, capture leads, and redirect your visitors to wherever you want them to go (recent blog posts, landing pages, etc.).

To make your offer more attractive and create a sense of urgency, you can make it limited in time by adding a countdown GIF timer.

In a pop-up below, Avon announces its Email + SMS loyalty program. It is a full-screen popup that blends seamlessly into the background, fully removing distracting content. The pop-up doesn’t require much personal information –– only your email address is needed to start shopping.

A pop-up example by Avon
Source: Avon

Pop-up form examples of different types

There are five distinct types of website pop-ups. Each of them serves different purposes and has its own advantages and disadvantages. Let’s dive a bit deeper and understand how each of these types can help speed up your lead generation. Also, we have some examples for your marketing inspiration.

Click pop-ups

One of the most common pop-up types, click pop-ups are activated by clicking on a link or a button on the webpage. Instead of being redirected to a new page with the offer, the visitor sees the offer/subscription form in an overlay. So, a pop-up doesn’t show up to those who don’t want to see it, thus ensuring minimal disruption of your visitors’ experience. That’s an excellent way to capture warm leads.

A click pop-up example
Such a pop-up appears when a visitor clicks CTA on the website. Source: MailerLite

Scroll-triggered pop-ups

These pop-ups are displayed when a reader reaches a certain depth on your webpage. For example, you have an article about cold emailing, and when your visitors scroll through 30% of it, they see a pop-up with a free online book with cold email templates.

The concept is the following: if the visitors have already interacted with your content, they are more likely to interact with it further.

A scroll-triggered pop-up example
When you read the articles on the website to a certain point, you see an email pop-up that collects addresses to launch an automated weekly newsletter. Source: A Better Lemonade Stand

Time-based pop-ups

The difference between this type of pop-ups and a previous one is that time-based pop-ups display after a particular period of time. Time-based pop-ups are probably the most widespread ones and can be used on a single landing page or across the entire website.

A time-based pop-up example
Tony Robbins’ blog has a pop-up that appears in approximately 60 seconds and invites you to take an online test on the state of your business. Source: Tony Robbins

Exit pop-up

When the visitors have an intent to exit your website, they may see this type of pop-up. It detects when the cursor of the mouse goes back to the top of the page, which means the user is about to leave. The pop-up reminds readers about your key offer and helps in customer retention.

An exit pop-up example
Popupsmart reminds you about the opportunity of trying their product for free when you’re trying to leave the article you were reading. Source: Popupsmart

Welcome mat pop-ups

Welcome mat pop-ups appear on the full screen and are the best to capture users’ attention. But in some situations, it may look interruptive and worsen the user experience. That’s why, before finally introducing this type of pop-up, test it to see how your audience reacts.

A welcome mat pop-up example
A welcome mat pop-up on the Monoset website. It provides readers with a clear and direct message and an attractive promotional offer. Source: Monoset

Tips on using pop-up forms (with examples from real cases)

It’s easy to boost your conversion rate with pop-ups by following the eight simple steps below. These smart strategies will help you achieve the best results.

Use pop-ups to highlight benefits

When you create a pop-up, take time to answer several questions: what’s its incentive? Why is your offer attractive? Successful pop-ups have an intent to provide visitors with something they really need and clearly explain how the offer can improve their lives.

A pop-up used by Social Triggers
In this example, Social Triggers highlights the pain of its target audience: ways of growing the audience of the online blog, and shows that the company has the solution. Source: Social Triggers

Timing is everything

Finding the best time to display your pop-up is one of the keys to its success. Keep in mind that the majority of your visitors see your website for the first time. If you block their experience with a giant pop-up, you can spoil the impression forever. So, give them some time to get familiar with your content and start trusting you.

To find perfect timing, see Google Analytics and find out the average time on the page. It is appropriate to show a pop-up after 30-40% of that time has passed, or if the visitor scrolls a certain percentage of a page. For example, we at Selzy show the new visitors a pop-up inviting them to get the guide to email list building, when they have scrolled 50% of a blog article.

Make sure the pop-ups are relevant

Think about what else you can offer and how you can help the visitors to achieve their goals. They came to your website having a certain intent –– what else do you have for them? See the example below: a pop-up with an email course on marketing automation appears on the page with the marketing automation article. It perfectly complements the text and gives a deeper understanding of the topic.

A pop-up used by Sumo
Source: Sumo

Put some effort into your CTAs

“Buy now”, “Download”, “Go to website” –– these are CTAs you frequently see in the majority of pop-ups. And what if next time you’ll try to be a bit more creative and invite visitors to your website in a different way?

See how Yaro invites the readers to see his free email course, using a clear and prominent CTA button.

A pop-up used by Yaro Blog
Source: Yaro Blog

Make them easy to dismiss

A good pop-up is one the user can easily dismiss. Don’t make the exit button as prominent as the CTA, but the user should be able to find it. Or, make an unobtrusive pop-up that subtly appears in the corner of the screen –– as Moz did on their website.

A pop-up example by Moz
Source: Moz

And here’s a challenging task: how should you close the window and continue reading? A cookie for the lucky one who finds an exit 🍪

A pop-up example by Trendhunter
Source: Trendhunter

Experiment with different formats

Pop-ups can appear not only in the form of small windows –– there are other options, too. The simplest, most unobtrusive form of a pop-up is the bar. It is recommended to place it at the very top, or at the bottom of the screen. Many marketers prefer bars because they don’t interrupt users’ experience and, at the same time, are visible and easy to click on.

A pop-up example by Frank+Oak
A good example of a bar that gently pushes users to purchase. Source: Frank+Oak

Don’t forget the mobile users

The importance of creating mobile-friendly pop-ups is a well-known fact: more than half of all web traffic is mobile. It is vital to create responsive pop-ups that work across all types of devices.

If your pop-up is not optimized for mobile, it can hurt your performance: you’ve probably seen those enormous banners covering the whole screen without an opportunity to exit. Always test your pop-ups on as many screen sizes as possible.

Look at this great example of a responsive pop-up by Carbon 38. Here’s its desktop version:

A pop-up example by Carbon 38
Source: Popupsmart

And that’s the way the mobile pop-up looks. Neat, tidy, and unobtrusive:

A pop-up example by Carbon 38
Source: Popupsmart

Personalize when possible

There are lots of ways to personalize your pop-ups to reach the required segments of your target audience. One of the easiest options is to include the visitor’s city in your pop-up:

A pop-up example by Bestazy
Source: Bestazy

Personalized pop-ups have better chances of getting the readers’ attention, and putting a gift card on the line makes this offer even more tempting.

👉You can create any of the pop-up types described above with beautiful ready-made Selzy pop-up templates.

Wrapping up

Pop-ups are a good marketing tool that considerably increases conversion rates if used properly. You can use them for different purposes:

  • Announcing news –– highlight the most important upcoming events in your company.
  • Growing email list –– create a pop-up with an exclusive offer for readers available only if they leave their emails to get more subscribers to your newsletter.
  • Sharing promotional campaigns and new offers –– capture readers with valuable content and interesting promotional offers.

There are five distinct types of website popups. These are click, scroll-triggered, time-based, exit, and welcome mat pop-ups. You can choose one of them or a combination of several types.

Follow the simple rules to make your pop-ups effective:

  • Use pop-ups to highlight benefits.
  • Find the right time to display your pop-up.
  • Make sure the pop-ups are relevant.
  • Put some effort into your CTA.
  • Make the pop-ups unobtrusive and easy to dismiss.
  • Create mobile-friendly, responsive pop-ups.
  • Experiment with different formats, and personalize pop-ups if possible.

Hope these recommendations help you take your marketing to the next level!

27 April, 2022
Article by
Valeria Shulga
A writer by nature, study, and trade with more than 7 years of experience. Contributor at Selzy wearing many hats: I create special content projects, write articles, and own Facebook and Reddit communities. My expertise lies in email and content marketing, but I also have experience with the topics of real estate and immigration. Outside of work, I like spending my free time learning foreign languages, seeing plays at our local theaters, and doing yoga.
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