RCS Messaging for Modern Customer Engagement
Send interactive RCS messages with branded sender IDs, product carousels, and verified delivery — a modern alternative to SMS, push, and email for transactional and promotional use cases.
Selzy RCS messaging helps brands create more engaging customer conversations with rich media, interactive buttons, and verified business profiles. Instead of static SMS messages, customers can browse products, confirm appointments, or reply with a single tap directly inside their default messaging app. How does RCS messaging work?
Selzy RCS service allows you to:
- Send larger media files than SMS/MMS
- Engage customers with read receipts, typing indicators, and message reactions
- Build trust with verified sender IDs, branded profiles, and action buttons
Engage customers in real time, on every screen
Trust & branded identity
Instead of receiving a message from an anonymous or unknown number, customers see your company’s official name, logo, and verified account badge directly in the chat window. This instantly builds trust and gives customers confidence that the message is authentic.
Rich customer interactions
Unlike SMS, RCS for business supports high-resolution media, suggested replies, read receipts, typing indicators, and carousel-based message templates. Messages are delivered over mobile data or Wi-Fi and automatically downgrade to SMS or MMS on unsupported devices. It helps customers complete actions without switching between apps.
Operational reliability & fallback
RCS campaigns automatically fall back to SMS or MMS when a recipient’s device, carrier, or network does not support RCS. This ensures message continuity and reliable delivery across both modern smartphones and legacy devices.
Businesses can manage RCS and fallback messaging from a single workflow while maintaining consistent customer communication across channels.
Analytics & performance tracking
Track every RCS campaign in real time — delivery, read receipts, button clicks, and conversions. See not just if a message was opened, but how customers engaged: which buttons they tapped and which products they viewed.
With Selzy RCS analytics you can monitor delivery and read rates across RCS and SMS/MMS fallback, measure click-through and conversion rates, A/B test message variants and optimize send timing, and tie messaging activity back to revenue.
Security & compliance
Messages are secured with TLS (Transport Layer Security), which encrypts them in transit. In addition, many implementations — such as one-on-one chats in Google Messages — support full end-to-end encryption (E2EE), meaning only the sender and recipient can read the message contents.
How to set up RCS Business Messaging?
Step 1. Share your requirements
Tell us your target regions, and share a few message examples. You’ll fill out a form, specify your sender ID (alpha name) and estimated message volume. This helps us prepare the setup for your business needs.
Step 2. Set up & get approval
You agree to our usage and anti-spam policies, and we verify your identity and your consent collection process. We also review your message content and sender name to ensure everything meets requirements. Once approved, we proceed with the setup.
Step 3. Launch your campaigns
Once everything is approved, you finalize your message templates and prepare your campaigns.
Your messages are delivered instantly with high reliability. You can start reaching customers, sending offers, or automating notifications right away.
Ready to send your first SMS?
See our Pricing Plans
| Armenia | $0.22 |
| Argentina | $0.1 |
| Australia | $0.06 |
| Austria | $0.065 |
| Belgium | $0.1 |
| Brazil | $0.03 |
| Bulgaria | $0.14 |
| Colombia | $0.04 |
| Croatia | $0.11 |
| Cyprus | $0.065 |
| Czech Republic | $0.065 |
| Denmark | $0.055 |
| Egypt | $0.39 |
| France | $0.1 |
| Germany | $0.11 |
| Greece | $0.055 |
| Hungary | $0.8 |
| India | $0.06 |
| Italy | $0.06 |
| Kazakhstan | $0.3 |
| Kenya | $0.235 |
| Latvia | $0.05 |
| Lithuania | $0.05 |
| Mexico | $0.02 |
| Montenegro | $0.16 |
| Netherland | $0.1 |
| Norway | $0.06 |
| Poland | $0.03 |
| Portugal | $0.035 |
| Romania | $0.065 |
| Slovakia | $0.06 |
| Slovenia | $0.25 |
| Spain | $0.05 |
| Sweden | $0.06 |
| Turkey | $0.11 |
| Uzbekistan | $0.41 |
50,000+ customers can't be wrong...
Selzy is the easiest way to start selling with email — but don’t just take our word for it.
Read our customers’ success stories and see what they have to say 👉
“A true gem we discovered in a huge pile of email marketing software. Way more affordable than those big known brands, and it outperforms them! All we need for full blown email marketing campaigns.”
“The overview dashboard is something I really love, because of how easy it is to understand and the summary statistics of my overall opens, clicks and unsubscribe. The support desk is really great and quick to respond.”
“I sent the first (test) campaign in less than 5 minutes. How did Selzy get me? Pleasant dashboard, clear statistics, including the deliverability of emails from the campaign, send an email to contacts who haven't opened the message (with one click), simple import of contacts”
“Great buy! The builder covers everything, I was looking at the large array of design templates. The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”
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“Not kidding. Selzy is really good. their support is beyond excellent. Response time is less than 5 minutes. They staff is skilled. The ux/ui is amazing. I highly recommend everyone to use it. This company really knows what they are doing! In fact, this is one of the best LTD's I've bought in a while.”
“Selzy is cost effective to the max and it makes it clear how my list health is going. Also top of the line support. We are talking minutes no matter what time I pinged the chat.”
“I have been extremely satisfied with Selzy and would highly recommend it to anyone looking for a reliable and user-friendly email campaign management tool. The analytics and reporting tools are top-notch, providing detailed insights into the performance of my campaigns.”
“Great UI, super easy to use and navigate around. I really love the ease of use and the amazing and attractive templates it has that makes it so simple.”
“Create email campaigns super fast, and having my email list on different categories is awesome. Been using Selzy a lot, no complaints at all.”
“Instead of opting for larger platforms like Mailchimp or Constant Contact, which offer an abundance of unnecessary features and complex interfaces, I desired a more straightforward solution focused on email sending. After comparing various email marketing platforms like Sender, Sendpulse, and Mailerlite, I ultimately chose Selzy.”
“I can run a campaign easily. It’s an alternative solution to the CRM+Email marketing tool I use on a daily basis.”
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FAQ
What is RCS Messaging?
At its core, Rich Communication Services is a next-generation messaging protocol developed by GSMA (the Global System for Mobile Communications Association) as the official successor to traditional SMS and MMS. This upgrade brings the same powerful features users enjoy in third-party apps like WhatsApp directly into the default messaging apps already on their phones — with no need to install anything extra.
RCS business texting platform fundamentally transforms how text conversations work by delivering content over mobile data or Wi-Fi. This approach unlocks capabilities that were never possible with SMS.
How does RCS messaging work?
Unlike SMS and MMS, which run on cellular protocols, RCS business messaging works over the internet — via mobile data or Wi-Fi. For most Android users, it’s powered by Google’s Jibe platform, which provides the global infrastructure carriers need to support RCS. The key feature is automatic fallback: if the recipient’s device supports RCS, the message is delivered with all rich features intact; if not, it’s sent as a regular SMS or MMS.
How many SMS messages can I send at once?
With Selzy’s RCS messaging, you can send unlimited messages at once.
Can RCS messages be personalized?
Yes, you can personalize your messages, adding names or other data.
How much does RCS Messaging cost?
See our Pricing Plans for country-specific RCS message rates.
Can I track RCS messaging delivery?
Track every RCS campaign in real time — delivery, read receipts, button clicks, and conversions.