8 AWeber Alternatives Compared: Features, Pricing, and Use Cases

Top alternatives to AWeber

All prices mentioned in this article are based on monthly rates for annual payment plans. Month-to-month payments have different rates.

What is AWeber?

AWeber is a common tool for email marketing used by startups and content creators. Users can design newsletters, create mailing lists, automate via autoresponders, track the results, and engage with their audience in one place.

AWeber pricing, advantages and disadvantages

Free plan

Free for up to 500 subscribers and 3,000 emails/month.

Paid plan

• Lite: $12.50/month for up to 500 subscribers, with email sends of 10x subscribers max.
• Plus: $20/month for up to 500 subscribers; with email sends of 12x subscribers max.
• Done For You: $20 per month for up to 500 subscribers + $79 setup fee.

Note: It depends on the tariff, but you can’t send more than 15 emails per month to one subscriber, even on the Unlimited plan.

*Pricing information retrieved from AWeber in early 2026.

AWeber advantages

• A functional free plan for up to 500 subscribers, ideal for small businesses beginning their journey
• Advanced analytics that provides deeper insights into campaign success
• Web push notifications

AWeber disadvantages

• The free plan comes with AWeber branding while locking out access to essential features like advanced analytics, custom segments, sales measurement, and a landing page.
• The email template library is fairly basic.
• Unfair pricing model as users get billed even for unsubscribed contacts on their accounts.
• Tracking performance is challenging due to insufficient analytics tools.
• Advanced capabilities such as real-time data visualization, in-depth customer journey, and thorough funnel analysis are still not available.

Selzy – A complete and cost-effective email marketing solution

Selzy combines simplicity and a solid feature set at an affordable price, making it a strong option for many businesses. It covers all key email marketing tasks from building emails to analytics, segmentation, automated sequences, and more. All while minimizing costs and maximizing productivity. It’s a good fit for SMEs, startups, and entrepreneurs looking for a simple email marketing platform.

Selzy’s simple interface makes email marketing accessible, even for users with limited technical experience. There’s a user-friendly email builder that makes it incredibly simple to build professional-looking emails in no time.

But it shines in terms of customer service, providing 24/7 service by email, chat, and phone on all plans, including the free one. This is a major advantage over competitors like Mailchimp and MailerLite, which offer full-time support only to premium subscribers. 

Lastly, Selzy has a dedicated support section for users with self-service preferences. Users get access to FAQs, guides, and tutorials that help resolve all potential challenges users might come across.

Selzy pricing

Free plan

1,000 emails per month for 100 contacts with all essential features.

Paid plans 

• Lite: $5.25/month for up to 500 contacts with unlimited emails.
• Standard: $10.5/month for up to 500 contacts, unlimited emails, email size and authentication check, anti-spam tips, a subject line assistant, the anti-spam check, and Telegram chatbots.
• Full service: Custom price for full-service email marketing that includes everything from the Standard plan features + email technical support + contact import + custom templates + segmentation strategy + full analytics setup + training & consulting.

*Pricing information was retrieved from Selzy in early 2026.

Pros

• Budget-friendly as compared to AWeber. For 500 subscribers, AWeber charges $12.50/month, whereas Selzy charges $5.25/month.
• Simple and user-friendly email builder
• Built-in AI writing assistant
• Chatbot builder for enhanced customer experience
• 99% email delivery rate
• 24/7 support via chat, email, and phone

Cons

• Fewer integration options

How it compares to AWeber 

Selzy offers simpler pricing and fewer sending restrictions, making it easier to manage costs, though it has fewer integrations.

Mailchimp — The top choice for versatile email marketing

Mailchimp is widely recognized as a popular option among email marketing tools, with a comprehensive feature set. It’s a great fit for SMBs looking to handle their email lists, design captivating campaigns, automate emails, and monitor campaign results without having to switch between multiple tools. 

The platform also holds features that are useful to marketers and online retailers. And for this reason, Mailchimp’s interface is quite complicated to use for users new to the tool. 

Mailchimp pricing

Free plan

Free plan for up to 500 contacts and 1,000 monthly emails or 500 a day.

Paid plans

• Essentials: $13/mo for 500 contacts + monthly email sends (10x contacts) + limited reporting & analytics + up to 4 journey points + 3 users + 2 roles. 
• Standard: $20/mo for 500 contacts + monthly email sends (12x contacts) + reporting & analytics + up to 200 journey points + 5 users + custom coded templates + dynamic content + 24/7 Email & Chat Support. 
• Premium: $350/mo for 10,000 contacts + monthly email sends (15x contacts) + reporting & analytics + up to 200 journey points + 5 roles + custom coded templates + dynamic content + Phone & Priority Support. 

*Pricing information was retrieved from Mailchimp in early 2026.

Pros

• Intuitive builder and email templates
• Detailed insights into the campaign’s performance for a better plan of action

Cons

• The free plan has a day-to-day limit on email sending. 
• Quite pricey for businesses with tight budgets. 
• A complex UI, particularly for first-time users.
• For free users, only 30 days of email support are available. After that, users are required to upgrade their plan.

How it compares to AWeber

Mailchimp provides a broader set of marketing tools, including CRM and landing pages, but can be more complex and expensive as your list grows.

EngageBay — The all-in-one solution for SMBs & startups

This all-in-one marketing solution fits the needs of small businesses and startups seeking a cost-effective, versatile solution for their marketing, and sales needs. 

EngageBay gives users creative control over their favorite features, including marketing automation. Entrepreneurs, marketers, and small teams rely on this combined platform to streamline their efforts. 

A few notable features include a live chat widget, marketing automation, a variety of free email templates, and free onboarding to help users get started right away.

The platform is known for its responsive and helpful customer service, particularly useful for small-size businesses and startups looking for additional support.

EngageBay pricing

Free Plan

Free for up to 250 contacts and 1,000 branded emails. 

Paid Plans 

• Basic: $13.79/month for up to 500 contacts, and 3,000 branded emails.
• Growth: $59.79/month for up to 5,000 contacts, and 25,000 branded emails.
• Pro: $110.39/month for unlimited contacts, and 50,000 branded emails.

*Pricing information was retrieved from EngageBay in early 2026.

Pros

• Affordable plans from $13.79/month with crucial features like automation and A/B testing
• Seamless customer journeys thanks to advanced automation and lead scoring

Cons

• The pre-built templates are fairly rigid, which makes it challenging for users to fully customize them to meet their needs. 
• Analytics and reporting do not match the depth and advanced capabilities available in other email marketing tools.
• Despite its ease of use for basic tasks, mastering advanced features like automation workflows requires considerable time and effort.
• Some users report issues with scheduled email delivery.

How it compares to AWeber

EngageBay goes beyond email marketing with built-in CRM and sales tools, though its email features may not be as specialized as dedicated platforms.

Kit (Formerly ConvertKit) — The go-to tool for creators

Kit is a user-friendly platform designed primarily for artists, bloggers, and small businesses focused on content marketing.  The tool offers features specific to the niche like paid newsletter subscriptions, the creator network for cross-promotion, recommendations, and more.

Among numerous useful functions, Kit specializes in automation and subscriber management. Many users have praised customer support for being responsive and helpful, quickly resolving issues, or providing advice when needed.

Kit pricing

Free plan 

The free newsletter plan with necessary features to attract and engage a list of up to 10,000 subscribers. 

Paid plans

• Creator: $33/month for up to 1,000 subscribers & unlimited email sequences.
• Pro: $66/month for up to 1,000 subscribers and unlimited automation, sequences, and users.

*Pricing information was retrieved from Kit in early 2026.

Pros

• A user-friendly layout
• An efficient automation function to build complex email sequences
• Tailored tools for online creators to manage their subscriber lists

Cons

• The free plan comes with Kit logos on emails and does not include key functionality such as deliverability reporting. 
• Expensive subscriptions compared to email marketing tools, such as Selzy.  
• Forms and landing pages don’t offer enough flexibility.
• ConvertKit’s narrow reporting options and fewer useful metrics make it difficult to evaluate campaigns thoroughly. 

How it compares to AWeber

Kit is more focused on creators and monetization, while AWeber offers a more general-purpose email marketing approach.

MailerLite — Simple yet powerful email marketing

MailerLite is a top-tier email marketing tool known for its ease of use and efficacy. 

This platform is built exclusively for creators and small businesses seeking a simple and efficient email marketing platform. Its user-friendly interface, paired with a comprehensive set of capabilities, makes it a popular choice among small businesses and startups looking to engage their target audience through email marketing.

MailerLite stands out by offering a separate tool designed specifically for selling digital products such as courses and eBooks. It also supports recurring subscription payments for paid newsletters, making it a versatile platform for creators and entrepreneurs. These features provide users with an easy way to monetize their content while also managing their email campaigns.

MailerLite could be an excellent fit for those with small business, and straightforward needs especially if customization and extensive integrations are not top priorities.

MailerLite pricing

Free plan

The free plan offers up to 1,000 subscribers, 12,000 emails per month, and a fully functional tool with email automation and other necessary features.

Paid plans 

• Growing Business: $9/month for up to 500 subscribers, unlimited monthly emails, and 3 user seats.
• Advanced: $18/month for up to 500 subscribers, unlimited monthly emails, user seats, plus Facebook integration and a custom HTML editor.
• Enterprise: This paid plan is ideal for businesses with over 100K subscribers requiring unlimited monthly emails + dedicated IP & deliverability consultation.

*Pricing information was retrieved from MailerLite in early 2026, based on the MailerLite marketing features and annual payments.

Pros

• A generous free plan sufficient for very small businesses or aspiring content creators
• Cost-effective pricing options for users on a tight budget

Cons

• There are no newsletter templates on the free plan. 
• The new account authentication can be a hassle.
• Not as user-friendly as some of its top competitors, like Kit or Selzy.
• Users report difficulties transitioning from MailerLite’s classic interface to its newer interface. 

How it compares to AWeber

MailerLite is easier to use for basic campaigns and offers a generous free plan, but may lack some advanced features found in other tools.

GetResponse — A versatile marketing platform

GetResponse is a comprehensive marketing platform that combines email marketing, landing pages, webinars, and other features, making it an excellent choice for medium to big enterprises and e-commerce sites. It lets customers develop custom campaigns by excelling in email personalizing, automation, extensive analytics, and flawless integrations.

Although it has great features, beginners may find it has a learning curve; yet, with practice, its simple interface gets easier to use. 

The customer support team is responsive and available through live chat and email, ensuring that users receive the assistance they require to fully utilize the platform’s potential. 

GetResponse pricing

Free plan

No free plan, but users can sign up for a 30-day free trial. 

Paid plans 

• Email Marketing Plan: $15.6/month for 1,000 contacts, unlimited newsletters, autoresponders, websites & landing pages, signup forms & popups, and much more.
• Marketing Automation Plan: $48.4/month for everything from email marketing plan + advanced automation workflows, event-based automation, and web push notifications.
• Ecommerce Marketing Plan: $97.6/month for everything from marketing automation plan + abandoned cart recovery, unlimited web push notifications, and much more.
• GetResponse Max: Custom solutions with premium support and features.

*Pricing information was retrieved from GetResponse in early 2026.

Pros

• Free onboarding & migration support with any paid plan
• The updated email builder for content-rich emails in line with industry best practices
• Excellent auto-responding features
• Live and recorded webinars for seamless promotions
• Easy integration with online stores to track purchases and automate follow-ups

Cons

• Expensive for businesses with large email lists — even on the lowest-priced plan, expect to pay a minimum of $442/month for a list of 100,000 contacts. 
• A steep learning curve may overwhelm new users initially. 
• The landing page builder does not provide much flexibility, plus the templates seem dated. 
• Email automation is only offered on higher-tier plans and you have to be on the Marketing Automation plan or higher to set up marketing automation workflows.
• No phone support unless you are on the GetResponse Max plan.

How it compares to AWeber

GetResponse offers more advanced automation, funnels, and webinar tools, but comes with a steeper learning curve.

Benchmark Email — A simple solution for small businesses

Benchmark Email is a simple email marketing platform that stands out for its usability and fundamental functionality, making it an excellent solution for small businesses. It meets startups and small to midsize companies looking for a reasonably priced and effective email marketing solution, including freelancers, public officials, and non-profits.

The drag-and-drop builder and customized email templates of the platform let beginners quickly construct and oversee their email campaigns without technical knowledge. Benchmark Email emphasizes email authentication for enhanced deliverability as well. 

Customer support offers several channels and guarantees rapid responses. Benchmark Email appeals to people trying to improve their email marketing initiatives because of its mix of great support and simplicity.

Benchmark Email pricing

Free Plan

Free plan for up to 500 subscribers and 3,500 emails/month.

Paid Plans 

• Pro Plan: $19/month for up to 500 contacts, and 7,500 emails/month.
• Enterprise Plan: Custom pricing for larger businesses with additional features and support.

*Pricing information was retrieved from Benchmark Email in early 2026.

Pros

• Free plan with 500 contacts and 3,500 emails per month
• Robust list cleaning options
• A wide selection of mobile-optimized templates

Cons

• Provides pretty limited free image and file storage, and extra media storage is a paid option.
• The reporting and analytics features are basic, making it difficult to gain in-depth insights into campaign performance.
• Advanced automation features are not as robust as those offered by competitors, which may hamper complex marketing workflows.
• Customer support options can be limited for free plans, with slower response times during peak hours.

How it compares to AWeber

Benchmark Email is simpler and easier to get started with, but offers fewer advanced features and less flexibility.

Brevo — A comprehensive email marketing solution

Brevo is a comprehensive email marketing solution that integrates email campaigns with SMS marketing features. This platform caters to companies of all kinds, including startups, small to medium-sized businesses (SMBs), and big companies, which makes it a suitable choice for those looking for a combined marketing strategy.

Brevo’s user-friendly design makes it easy to access its features, but more complicated functionalities, particularly in automation, may take some time to understand. Key capabilities include powerful automation solutions for streamlining marketing processes, as well as SMS marketing for quick client engagement.

Brevo makes sure users get quick help by offering live chat and email support, among other customer support choices.

Brevo pricing

Free plan

Free forever plan with 300 emails/day.

Paid plans 

Brevo Marketing Platform has four pricing plans.

• Starter: $8.08/month for 5,000 emails with no daily sending limit.
• Business: $16.17/month for every feature from the Lite plan + multi-user access.
• Enterprise: Users can customize this plan to their preferences, with enterprise-grade security included.

*Pricing information was retrieved from Brevo in November 2024.

Pros

• Cost-effective pricing plans.
• Robust analytics and reporting tools.
• User-friendly drag-and-drop email builder.

Cons

• The free plan comes pretty restrictive, with a cap of 300 emails per day and mandatory Brevo branding on all emails.
• Limited options for template and campaign personalization may prevent users from creating unique email designs.
• Fewer pre-designed templates compared to AWeber.
• Advanced features like predictive sending, landing pages, A/B testing, and phone support are exclusive to the Business plan which costs $16.17/month.

How it compares to AWeber

Brevo supports multi-channel marketing with email and SMS, while AWeber focuses primarily on email campaigns.

Conclusion

Choosing the right AWeber alternative depends on your goals, budget, and level of experience. Each tool in this list offers a slightly different balance of features, ease of use, and pricing.

Here’s a quick way to narrow it down:

• For a simple and affordable option: consider Selzy.
• For an all-in-one marketing platform: Mailchimp is a common choice.
• For built-in CRM and sales tools: EngageBay may be a good fit.
• For creators and newsletter-based businesses: Kit stands out.
• For beginners and straightforward campaigns: MailerLite is easy to start with.
• For advanced automation and scaling: GetResponse offers more flexibility.
• For basic email campaigns: Benchmark Email keeps things simple.
• For email combined with SMS marketing: Brevo is worth exploring.

Ultimately, the best choice depends on what features matter most to you and how you plan to grow your email marketing efforts.

Frequently Asked Questions (FAQs)

What are some of the best AWeber alternatives?

Selzy stands out as the leading alternative to AWeber. It provides competitive pricing, intuitive features, and transparent costs with no hidden fees, making it an excellent choice for businesses seeking an effective email marketing solution.

Which AWeber alternative offers a free plan or trial?

Selzy offers an appealing free plan packed with great features like automation, making it the perfect email marketing tool for small businesses that are just starting or facing budget constraints.

What are the main benefits of using other alternatives over AWeber?

Alternatives like Selzy offer several advantages over AWeber, including a more budget-friendly pricing model, an easy-to-use interface, and a comprehensive range of features. These benefits make Selzy a better option for executing successful email marketing campaigns.