Introducing new Selzy email builder


This article contains an overview of key features available in the new email builder, released on February 26, 2024.

Going forward, we will be creating more content dedicated to the new email builder, including articles in Brazilian Portuguese and Ukrainian.

Getting started with the new email builder in Selzy

Upon the release, when creating a new email campaign, you will be prompted to try out the new email builder and the new create campaign flow.

Introducing new Selzy email builder

You can switch between the old and the new versions by clicking the link in the notification at the top of your screen. Even if you close it, it will reappear on the page refresh.

Introducing new Selzy email builder

Similar to the old flow — in the new one, you can create an email from scratch or use one of our templates. Once you create your own templates or send campaigns created in the new builder, you will also be able to choose from them.

Introducing new Selzy email builder

When you create a new email from scratch, by default, the builder will open in the Build mode in Desktop view, with the right-side settings panel displaying the Blocks > Common blocks tab. You will find the Styles settings and AI Assistant under the Build mode icon.

Introducing new Selzy email builder

The central part of the builder is taken up by your working space, which, at the same time, works as an Email Preview. So, unlike in the old builder, you do not have to switch contexts to see what an email will look like for your recipients.

From the left side of the screen you can switch the Device View or go to the Code mode.


You can also switch between views by dragging the Email Preview space sideways.

At the 425 px width, the settings will switch to mobile view. The icon on the side gets switched from Desktop to Mobile, and you can notice a change in the color — from dark purple to green.

Introducing new Selzy email builder

When switching the view, whether by clicking the icons or by dragging the preview area, you do not make any changes in the email code. Switching the view just allows you to see what your email will look like on different devices: smartphones with larger and smaller screens, tablets, widescreen monitors, etc.

In the topbar menu, you can set Subject and Preheader, control changes, go back to the Dashboard, or continue to the next step of the flow.

All the changes are saved automatically, but you can also press Save in the top right corner of the screen or enter the keyboard shortcut Ctrl/Cmd+S.

In the same area of the screen, you will find the Undo (Ctrl/Cmd+Z) and Redo (Ctrl/Cmd+Shift+Z) buttons and will be able to send a test email.

Introducing new Selzy email builder

Creating emails from a template

To create a new email campaign from a template, choose one of the templates in the Choose an email design step in the Create campaign flow. You can either scroll down the page and choose whichever you like or use a filter to display only one category of templates.

Introducing new Selzy email builder

On the release date, there are 29 new templates made available to be compatible with the new builder System templates. 16 of them are default templates with minimalistic designs and different layouts suitable for various scenarios. These templates are built from the Common blocks available in the builder. 

Other templates each have a distinct style, providing a ready-made design solution. They are organized by themes. Going forward, we are planning on expanding the collection and adding more pre-designed templates for different occasions.

Before opening each template in the builder, you can preview both desktop and mobile versions.

Introducing new Selzy email builder

You can also use arrows to check out other templates without leaving the template preview mode.

Introducing new Selzy email builder

Once opened in the builder, both default and pre-designed templates are fully customizable.

Email layout components

The new builder has three types of email layout components that go into each email: Groups, Blocks, and Elements.

Introducing new Selzy email builder

To display and manage the settings of each component, put a cursor on the corresponding component and click. The settings will appear in the right-side menu panel.

Introducing new Selzy email builder

Introducing new Selzy email builder

Introducing new Selzy email builder

The value of configured settings, including the default presets, will be visible right away. To configure others, press the plus sign (+). The default presets are there to speed up the process for you, but naturally, you can change their values to your liking.

If you want to clear the setting’s value, press the minus sign (-).

Introducing new Selzy email builder

This will also hide the detailed settings, leaving only the name visible. If you want to just hide the detailed settings without clearing the values, click on the setting’s name.


Groups contain Blocks and control settings like email background and email content paddings and alignment.

In one email, you can have one or multiple groups. In most cases, one group will do, but if you want to visually separate the footer from the rest of your email, like in the screenshot below, you need to create two groups and set them up separately.

Introducing new Selzy email builder

Source: Really Good Emails

Actions with groups: You can Add a new group (2), Clone the existing group (4) to keep all the same settings, or Edit (3). You can also Reorder groups (1) by dragging and dropping them or using arrows.

Introducing new Selzy email builder


Blocks contain Elements and control settings that configure the content part of an email.

When designing an email, you can choose to work with Empty blocks or Common blocks.

Empty blocks only define the size and the number of the content boxes Columns.

Introducing new Selzy email builder

Common blocks have preset elements and a somewhat uniform design to allow you to mix and match them without tweaking settings too much and, therefore, to save you time. 

There are over 60 common blocks currently available in the builder. They are organized by type so that you can easily find them.

A full-size preview is available upon hovering over a block in the list.

Introducing new Selzy email builder

To add a block from the list, you can either click on it, and then it will appear under the last selected block, or drag it to the working space and drop it where you find it fit.

Other actions with blocks:

Introducing new Selzy email builder

(1) Reorder

Drag and drop inside the email or move up and down with arrows.

(2) Edit

(3) Clone

A copy of the cloned block will appear right under it.

(4) Copy to the clipboard

(5) Paste block from the clipboard

It is possible to copy a block from one email to the clipboard and paste it into another email open in a different tab.

(6) Save

You can save any blocks for later use. They are stored in the Saved blocks tab and can be searched by name or by type.

(7) Remove

Removed blocks can be restored by entering the Ctrl+Z keyboard shortcut or by pressing the Undo button in the top right corner of the screen.


Elements refer to different content that can be added inside Blocks. You can also drag and drop an element straight on the working space wherever you find it fit. In that case, the builder creates a block automatically.

The list of elements available to add inside a block in the new Selzy email builder: Image, AI image, Text, Header, Button, Spacer, List UL, List OL, Divider, Social media, Table, Countdown, Video


You can upload images in PNG, JPG, SVG, or GIF formats. Max size is 4,000 px and 3 MB. You can also pick an image of a GIF from the stock.

You can then edit any image in the Image Center

Introducing new Selzy email builder

After editing, the image is directly saved to the email. For now, you can not save the image edited in the Image Center for later use, but we are working to bring this functionality to future releases.


Insert a video by adding a Vimeo or a YouTube link. The builder recognizes different links, including the video URL, the web page URL, and shareable links.

You can customize the thumbnail and the play button or choose to have no play button at all.

Other elements you can add inside a block:

  • AI image
  • Paragraph of text
  • Header
  • Button 
  • Invisible spacing between elements or blocks
  • Lists
  • Visible divider to break up elements or blocks
  • Set of social media icons
  • Simple table to organize your content in three columns without creating a multicolumn structure within a block
  • Countdown timer

Similar to common blocks, elements have preset values, helping you speed up the design process.

Actions with elements:

Introducing new Selzy email builder

(1) Reorder

Drag and drop elements where you find them fit.

(2) Edit

Each element has its own settings. Click on the element to display its settings in the right-side menu panel.

(3) Clone

Copy and paste elements with the same settings under the selected element. 

(4) Remove

Removed elements can be restored by entering the Ctrl+Z keyboard shortcut or by pressing the Undo button in the top right corner of the screen.


Introducing new Selzy email builder

This setting is available for all elements that might contain text. It adds non-breakable spaces where needed to make your content look good.

Additionally, it changes the quotation marks from to «.

You can apply the setting to the selected element or to the whole email at once.

Content direction and display control

Some email layout components have the Direction and Display control settings available.


You can choose how to display content inside the block: from left to right or from right to left. This setting is useful if you send emails in right-to-left languages or want to create a layout like in the screen below:

Introducing new Selzy email builder

Display control

For blocks and elements, you can choose whether you want them to be displayed only on mobile devices, only on desktop, or on both.

When you choose one device over the other, the content appears only in the working space of the corresponding view.

For example, if you choose to hide article covers on mobile devices, you will still see them in the working space when in Desktop view:

Introducing new Selzy email builder

But they will not appear in Mobile view:

Introducing new Selzy email builder

The working space is designed to function as an email preview and, therefore, displays the email in the same way a recipient will see it on their device.

Blocks and columns will be marked with a special icon, visible only in the builder’s interface.

Introducing new Selzy email builder

AI features

The new Selzy email builder is powered up with the AI functionality designed to speed up the creation of email marketing campaigns.

AI Assistant

AI Assistant in Selzy goes beyond generating text at user request. In addition to processing free-form prompts, it can also perform tasks within predefined roles.

Subject line & preheader generator

Get a few combinations of subject lines and preheaders based on the contents of your email, or write a free-form prompt adding other specifics. 

Add the output to your email in one click. No copying and pasting: just click the subject line or the preheader you like and it will replace the current Subject line, and Preheader fields in the topbar menu.


Introducing new Selzy email builder

Translates the email’s content into the specified language. 


Creates a marketing copy based on the specified task. Since our AI Assistant is multilingual, you can get your content in any language you need. 

For left-to-right languages, make sure to use the content direction setting.


alt=Introducing new Selzy email builder

Assesses your content from a few angles, helping you create clear and grammatically correct copy while checking whether you use accurate terms and industry-specific language where appropriate.

Marketer and Psychologist

Both roles analyze the current copy and provide feedback on how to improve it. 

For instance, Marketer might suggest trying out one of the popular techniques like creating a sense of urgency in subscribers while talking about the upcoming sale or promoting a limited edition product. 

Psychologist will be primarily assessing the tone of voice of your email and providing recommendations on how to put the subscribers into the right mood and push them towards the desired action.

Both roles are going to be especially helpful for junior marketers and business owners who are starting out in email marketing. 


For all AI assistant's roles, you can activate it either by pressing the corresponding button, selecting the role from the list, or just typing your request.

Introducing new Selzy email builder

AI image

You can add an AI image to your email in two ways:

(1) by hovering over the center of the image element that is already inside a block on your working space and clicking the AI image icon (the last one in the row),

Introducing new Selzy email builder

(2) by dragging the AI image element from the Elements tab over to the working space.

Introducing new Selzy email builder

In both scenarios, Image Center will open the AI tab, where you can type in your prompt.

You can write prompts in any language and add keywords like “realistic” or “vertical.”

Introducing new Selzy email builder

While the AI is generating an image, you can close the window and continue working on the email. Generating might take some time — usually around a minute — but the actual time will heavily depend on the complexity of your request.

The AI provides you with four options to choose from.

Introducing new Selzy email builder

If you encounter an error, try to repeat your request or wait for a few minutes and repeat it once again.

Code mode

To enter the code mode, toggle the Code mode icon in the top left corner of the screen. Email Preview will stay in the same place, and the Build menu will be replaced with Code panel and Minimap.

Introducing new Selzy email builder

Email Preview will reflect all the changes you are making to the code right away.

At any point, you can switch between Code mode and Build mode and insert new pieces of code.

The code editor can automatically fix minor issues. For example, you forgot to add a closing tag and either switched contexts or left the Code mode. When you resume working on the code, the tag will be right where it should be.

When in the code mode, you can switch between the Desktop and Mobile view by toggling the corresponding icons in the top left corner of the screen.

To switch to the mobile view, you can also drag the Email Preview space sideways. However, please note that once you drag it back, it will not automatically switch back to the desktop view, and you will need to toggle on the Desktop view icon.

Common questions

Can I edit campaigns created in the old builder in the new builder?

Yes, campaigns created in the old builder can be opened and edited in the new builder. For instance, you will be able to add new blocks and elements, update text, images, etc.

However, please note that the two builders have different architectures and are not 100% compatible. So, you might encounter display errors or notice that some email layout components have not been properly recognized and, as a result, have limited editing options.

For the best experience, we recommend creating your future campaigns solely in the new builder.

Can I use templates from the old builder in the new builder?

Similar to campaigns, templates from the old builder can be opened and edited in the new builder only to some extent. 

For this reason, we have created new templates for the new builder and will be expanding the collection going forward.

Can I insert HTML code in the new builder?

Yes. If you have HTML code, you can insert it in the new builder in the Code mode and then either edit it in the Code mode or switch to the Build mode and add new blocks or elements through the right-side menu panel.  

The HTML code you are inserting has to adhere to the industry standards for emails. If the code contains errors or invalid tags, the builder might not properly recognize such code. As a result, your editing options will be limited.

I did not find information about the feature I want to learn more about in this article. How can I get help?

Consider contacting our Support Team. They are here for all Selzy users 24/7. 

You can send an email to [email protected], make a phone call, or reach out in the chat, available on any page of our website and from your Selzy account.

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