Orange email templates

The psychology of orange color in marketing

The latest research conducted by Really Good Emails shows that 48% of brands match their CTA to a color within their brand logo. So if your primary brand color is orange, you can take inspiration from the logos of popular brands. Think Mastercard, JBL, or Fanta — and use the same color palette in your orange emails.

Orange in email works exceptionally well for promoting food delivery services, fitness products, travel offers, adventure gear, and summer collections. The color naturally creates a sense of urgency and excitement, which explains why so many limited-time offers and flash sales use it in their design.

Orange email performance metrics

Figma’s comprehensive color study proves that orange triggers immediate attention and encourages action. So, it’s no coincidence that many high-converting CTAs use this non-standard hue. WordStream’s marketing analysis shows that orange CTAs can boost click rates by up to 32.5% compared to other colors. This energetic color symbolizes enthusiasm, adventure, confidence, and creativity — perfect for brands wanting to stand out in crowded inboxes.

Want to know something interesting about orange email templates? Latest statistics reveal that emails using this color as their primary color scheme see higher click-through rates during summer months. There’s science behind this — orange emails create what psychologists call an “impulse trigger,” making subscribers more likely to take immediate action.

But here’s the catch — just like any powerful tool, orange email templates need to be used strategically. Previously mentioned color research also discovered that using orange as a predominant color of your email design can actually decrease engagement rates and conversions. So it’s all about finding that sweet spot!

Subject lines that pop

Think about it — when was the last time you saw a bright emoji in your inbox and didn’t notice it? Net Hunt’s data shows that using emojis in subject lines can increase open rates by up to 56%. So why not try using some orange-themed emojis (like 🎃 or 🍊) in subject lines for your next seasonal campaigns like Halloween or summer promotions?

The key is matching the right emoji with the right message. Don’t just throw in a random emoji — make it relevant to your orange email content. For instance, a summer sale might use a sunset or sunrise emoji (like 🌅), while a fall campaign might go with a leaf emoji (typically 🍁). 

Seasonal power plays

Here’s something most marketers miss: orange emails aren’t just for Halloween! Customize them a bit and see how they can perform at their best during:

• Late summer (beach vibes and sunset themes)
• Early fall (autumn collections)
• Thanksgiving promotions
• Cyber Monday campaigns

So don’t forget to test and send various options and find out what works best for your customers.

Breaking industry norms

Ready for some myth-busting? While many think orange only works for casual brands, our internal orange email campaigns analysis shows interesting results. Even B2B companies using orange in their email templates see a slight increase in engagement when the color is used strategically in professional contexts.

Take tech giant Firefox, for example — they’ve leaped even further and made it their signature color, proving it can work in professional settings. Or look at Home Depot — they’ve owned the orange space in home improvement, making their emails instantly recognizable.

Technical essentials you can’t ignore

The tricky thing about orange emails is that they can appear differently across various devices. What looks flawless on desktop might appear grainy on mobile. That’s why responsive design isn’t just nice to have — it’s essential. Your orange email templates need to look perfect across all devices because. Let’s face it, 41% of emails are now opened on mobile devices according to Forbes.

But with Selzy’s drag-and-drop email editor, you don’t have to worry. It allows you to create stunning, mobile-responsive orange email designs in minutes by building your emails like playing with Lego bricks — creative, engaging, and easy. It also comes with a huge collection of pre-designed templates for orange emails — just choose the one you like and customize it before sending. 

Secret sauce of custom orange emails

Want to know something most designers won’t tell you? An orange email template doesn’t have to be loud to be effective. Subtle uses of this color in email design — think icons, borders, or call-to-action buttons — can be just as powerful as bold monochromatic backgrounds. Orange emails using the color as an accent hue rather than the primary one see even higher conversion rates.

So, send different variations and don’t be afraid to experiment. With our email editor and numerous built-in native integrations, it’s not only easy, it’s fun!

Ready to make your emails pop with some fiery energy? Whether you’re planning a summer email campaign or want to stand out in the subscribers’ inbox, our orange email templates are designed to catch their attention and drive the desired action. Because sometimes, being bold is exactly what your email marketing needs!