Birthday email templates

Why do you need birthday email templates

Birthday emails are consistently among the best performing marketing messages, with open rates nearly three times higher (56%) than regular promotional emails (17%), according to Forbes. But that’s not surprising. Birthdays are personal milestones celebrated across cultures, ages and regions of the world. While other promotional campaigns may get lost in the inbox shuffle, a well-timed birthday email almost always catches your customer’s attention. Especially when it’s backed by a custom birthday email template with a personalized design.

Keep this personal connection in mind when planning your next email campaigns. Remember, you’re not just about to send another promotional email — you’re participating in someone’s special day.

Pay attention to design of birthday email templates

Unlike seasonal promotions or sales campaigns, birthday emails come with unique expectations. Your subscribers actually look forward to these messages, often anticipating special treats or exclusive offers. It’s the rare marketing email that people actively want to receive!

Every birthday email template you send is viewed through a more personal lens than usual. Customers think, “Oh, you remembered my special day!” instead of, “Here’s another marketing email.” That’s why personalizing your birthday email templates isn’t just an option — it’s a must.

So, try focusing on creating joy instead of pushing sales. Make your subscribers feel special with Selzy’s ready-to-use birthday email templates packed with festive elements. Add animated confetti, floating balloons or even short congratulation videos that create a special one-of-a-kind experience right in the customer’s inbox.

Built-in stock media gallery and image generation

Making someone’s day special? Easy! Browse 800+ thousands of celebratory stock images, available right in our Media Center. Perfectly match your birthday email template design. Find happy birthday GIFs and add them to your email template within our drag-and-drop editor. There’s no need to search third-party websites for the perfect party animation or hire a motion designer.

Want something really unique? Our built-in AI image generator lets you create custom birthday email visuals that perfectly match your subscribers’ expectations. Write a short description (can be just a couple of words) and watch it come to life in seconds. Besides customizable visual designs, you can also have an entire birthday email template generated just for you. The AI email template generator is available right within the editor, so make sure you give it a try!

Create perfect wishes with writing assistant 

Your primary task as a marketer is setting that fragile balance between professional and personal in birthday emails. And that can be really tricky! But not with our AI email assistant, that helps you strike the perfect note, whether you’re tweaking your own email copy or creating a new one from scratch. Plus, don’t forget to translate your cheers and greetings into any of the 10 available languages — it’s possible with just a single click. Because everyone deserves to feel special on their birthday.

Birthday email template generator

Make every customer feel celebrated with our collection of festive birthday email templates, all easy to customize with our intuitive drag-and-drop editor. But what if you can’t find the perfect email template? Simply generate one!

All you need to do is describe your ideal birthday email template and add a link to your website for visual design reference. Or you can include any other reference links for inspiration on visual style, color schemes, or brand alignment. In moments, you’ll have the perfect birthday email template ready to send and give warm emotions to your subscribers.

Add some party magic to birthday emails

Use countdown timers to build excitement — not for the expiration of the offer, but for the celebration! Messages like “Your birthday treats will unlock in…” create anticipation, not pressure. Make it about the celebration, not just the sale.

For the tech-savvy, our platform supports fun, interactive blocks and elements you can include in your birthday emails. Create interactive mini-games right in your pre-chosen email template using our code-friendly editor. Switch to code mode and implement HTML elements without leaving the platform. Whether it’s virtual candles subscribers can blow out or a digital present they can unwrap, these interactive touches make your message memorable.

Make sure your offers feel like genuine gifts

Imagine opening a birthday email with beautiful animated confetti and a cheerful design, only to find a standard 10% off coupon. Pretty disappointing, right? Avoid this by creating personalized offers that feel special. For example, offer a free dessert at your restaurant or a “birthday wish” product bundle of their favorite products. Make them feel genuinely celebrated, not just marketed to.

Make your birthday emails create instant smiles

Your subject line, preheader and banner work together as your virtual card cover. While fun subject lines and preheaders with emoji integration drive open rates, your birthday email template banner needs to deliver that celebratory feeling right away.

Sprinkle in some festive emojis like 🎂 or 🎉 when creating subject lines, then combine them with our pre-designed birthday email templates to bring emotions and memories, not just usual goods and services.