Welcome email templates

Power of first impression

You would probably agree that sign-up confirmation and welcome emails are the most important when it comes to making a first impression on your audience. Recent research from Chamaileon backs this up, stating that welcome emails have some of the best engagement rates, with a 65% open rate, 17% click-through rate, and 3.77% order rate. Omnisend also reports that welcome email campaigns receive an average of 85% more clicks and 54% better open rates.

So what does this mean for you as a marketer? A welcome email is the perfect opportunity to grab your customer’s attention. Trust us, 99% of the time you won’t get a better one.

With this in mind, it’s important that your welcome email templates are not only concise and to the point, but also strike the right tone for your brand. Don’t use boring templates; instead of copying and pasting standard text from welcome email templates, write your own in a conversational — or even sales — manner.

Yes, you get that right — your first message can also be a great opportunity for selling your product or service, or for getting your subscribers interested in your social media for further engagement. So don’t pass it up — use one of our custom templates for welcome emails with native integrations of pre-built social media icons and an eye-catching section for your hot offers!

Single welcome email may not be enough

Instead of sending one single welcome email (even a good one!), it’s always better to set up an automated sequence that nurtures your new user step by step. Introduce them to your product features, pricing plans, useful resources like your blog or knowledge base, plus some additional services you provide.

Here’s an example of what a welcome email sequence might look like:

Email #1

First message can be a kind of pocket guide to your entire sequence. Show new subscribers what they should look for next.

Greet newcomers and make them feel special, showing that you’re really grateful to have them on board. Choose the top 5 links they need to get started. Include these links in this welcome email design, along with information about the frequency and content of your next messages.

Email #2

Okay, you have onboarded new users (kind of) and provided them with useful links to get started. What’s next?

Typically there’s a 1-2 day gap between the first and second welcome email. Now you need to make sure users are still engaged and haven’t churned after being on their own for a while. Many things could go wrong, for example they could simply forget about you — yes, this happens quite often.

So your next message should be a reminder of why they chose you in the first place. Talk about the unique value your brand brings in. Back it up with some hard numbers like benchmark stats, your customer success stories, and user reviews.

If you’ve done everything right, you’ve won back your customer. Now they’re engaged enough to actually use your platform or buy goods or services from you.

Email #3

This communication should have strong calls to action for users, as they take their first steps in their onboarding process. Provide them with brief and clear instructions on what actions they should take first to get started with your product. This may sound similar to the first email, but the difference is that we are now providing users with direct instructions, not just general information.

Email #4

It may not be obvious to you as a business owner, but users may have had some difficulty with the initial action steps you provided in the previous message. That’s why now is the perfect time to give them all the information they need on how they can contact Customer Support if they have any problems. Links to live chat, email, phone — anything that might be useful.

Email #5

Let’s say users have successfully completed their first steps with onboarding, so it’s been about 7 days since your initial welcome email. What does this mean? Yes, their free trial has probably expired, meaning now you need to make purchasing a more suitable plan easier for them. In this email, give them all the pricing options you have, plus offer some personalized solutions.

Email #6

One push to convert free users into paid customers may not be enough, so it’s a good idea to reiterate all of your core value propositions in this email. Plus, offer some additional value that’s exclusive to one of your plans. Don’t push them to buy, instead make them want to buy!

That’s it! You have successfully created your welcome email chain.

How to create welcome email templates using Selzy

Well, there are several ways you can do this. First and most obvious is to simply use one of the pre designed responsive templates listed on this page. You can choose the one you like and customize every element of it in Selzy’s drag-and-drop email editor by changing texts, visuals, layout, and adding brand logos.

Another option is starting from scratch. Create suitable templates manually, building them like Lego toys from ready-made blocks and elements. You can also generate brand new welcome email templates tailored to any industry with business identity (like logos, etc) in just a few clicks with Selzy’s AI welcome email template generator. It is available right in the visual editor.

The choice is yours. Either way, you get a fully mobile-friendly template as a result!