Christmas email templates

Magic of Christmas emails

Timing is everything during the holiday season — whether you’re announcing a Christmas sale, sending seasonal greetings, or sharing last-minute gift guides. Email remains the most effective channel for holiday marketing, with Litmus reporting a 45:1 email marketing ROI for the retail, e-commerce and consumer goods industries. So having ready-to-use templates for Christmas emails can be a real lifesaver during the busiest time of the year. Right templates help you cut through the inbox clutter and help your Christmas emails reach customers right when the holiday spirit hits them.

To boost holiday engagement rates (and then sales!) even further, try sending these freebies using Selzy’s segmentation tools:

  • Printable gift tags and gift wrap patterns
  • Recipe cards for traditional treats
  • Custom playlist curations
  • Downloadable advent calendars
  • Decoration guides and checklists
  • Crafts and DIY guides for kids

Get creative with seasonal offerings. Your subscribers will appreciate the extra effort you put in!

Selzy's segmentation tools

Creating perfect visuals for Christmas email templates

Need festive images but don’t have a professional photographer on hand? Selzy’s AI image generation tool comes to the rescue! Simply type what you’re looking for — whether it’s “cozy fireplace scene” or “minimalist winter wonderland”. Or browse our curated collection of ready-to-use stock images and GIFs in the built-in media library.

Selzy's image generation tools

Want to use custom holiday imagery? Upload photos or create animated GIFs featuring your products in colorful settings. After all, customers want to see twinkling lights, beautifully wrapped presents, and cozy winter scenes. Not just regular product photos. Take advantage of it and show them the Christmas magic they’re craving!

Make emails really beautiful by playing with seasonal colors and typography. Every element in our Christmas email template can be edited and adjusted without touching a line of code or calling in a designer. With Selzy’s customizable templates, you can turn a simple seasonal email into a memorable holiday shopping experience. Keep customers coming back year after year.

Customizable email templates by Selzy

Crafting Christmas email content that converts

During this period of time emotions run high, and a dash of urgency can be just what customers need to take action. Include countdown timers to sales or shipping deadlines. They’re super easy to add with Selzy’s drag-and-drop editor. No need to create them from scratch!
Drag-and-drop email builder by Selzy
Time promotions strategically. Start with early bird offers for organized shoppers, ramp up mid-season with main gift guides, and finish strong with last-minute deals for procrastinators. The key is matching your message to the customers’ mindset at each stage of your Christmas email campaign.

Integrate social media into Christmas email campaigns

The holiday season is inherently social and visual. It’s perfect for cross-platform marketing! Include your social media links (or better yet, festive social icons!) in Christmas emails to give subscribers a peek at some behind-the-scenes content, customer photos, and seasonal inspiration.

Take it further by promoting your mobile app. Selzy’s email editor includes pre-built app download blocks that you can easily drop into any template. Here’s why this matters: according to Statista’s Holiday Shopping Report, 67% of shoppers use their smartphones for gift research and purchases. Make sure your app is part of their shopping toolkit!

Speaking of mobile shopping, all our Christmas email templates are automatically responsive. Your subscribers won’t struggle with pinching and zooming while browsing your holiday offers on their phones. It just works, right out of the box.

3 best ways to grow your email list

Beautiful Christmas email templates are great, but you need subscribers to send them to! Here’s how to build your list in three different ways (all equally effective!):

  1. Themed pop-ups
    Create festive
    sign-up forms with special offers like “Get a Christmas gift guide” or “Join our 12 Days of Christmas deals.”
  2. Social media integrations
    Use your social content to drive email subscriptions — promise exclusive holiday deals and early access to sales for subscribers.
  3. In-store collection
    If you have a physical store, collect email addresses during checkout with the promise of special offers and early sale access.

Design your perfect Christmas email template in Selzy (or choose from our festive pre-made options) and start spreading the cheer today!

Technical stuff made simple

During the holiday rush, the last thing you need is technical headaches. Selzy’s Christmas templates are built to handle the season’s demands:

  • Perfect display across all devices (because shopping happens everywhere)
  • Quick loading times (essential for a great first impression)
  • Easy to customize (change colors, add logos, adjust layouts in seconds)
  • Built-in preview testing (see how an email looks across different email clients)
  • Automated sending options (schedule holiday campaigns in advance)

Plus, our templates are optimized for higher deliverability. It helps ensure your holiday emails land in inboxes, not spam folders.
Selzy's deliverability boost

Make every send count with Selzy’s Christmas email templates

Remember, Christmas emails aren’t just about selling. They’re about connecting. Use our templates to:

  • Share genuine holiday wishes
  • Tell your brand’s Christmas story
  • Thank customers for their loyalty
  • Showcase your brand impact (charity initiatives, community events)
  • Provide real value (gift guides, tips, themed content) 

With Selzy’s Christmas email templates, you can focus on crafting the perfect holiday message while we handle the technical details. Because during the busiest season of the year, every minute saved on email design is a minute you can spend making your customers’ experience more special.

Sign up now, pick the template you like, and launch your Christmas email campaign in just 15 minutes!