Chinese New Year email templates

Capture the spirit of Chinese New Year with emails

Timing plays a special role during the Lunar New Year — from announcing pre-festival sales to sending heartfelt greetings or sharing reunion dinner recipes. With email marketing consistently delivering impressive ROI for retail and e-commerce businesses during cultural celebrations, having ready-to-use email templates for Chinese New Year is a must during this important cultural moment. The right email templates help your messages stand out in crowded inboxes and reach customers when they’re most engaged with the festive atmosphere.

To up engagement rates during the Eastern holiday season, consider offering these memorable freebies using Selzy’s smart segmentation features: 

• Printable red packet designs and paper cutting patterns 
• Traditional festival recipe collections 
• Curated playlists of themed songs 
• Downloadable zodiac guides for the coming year 
• Decoration ideas and shopping checklists 
• Family activity guides for temple visits 

Get creative with your cultural offerings — your subscribers will value content that shows you understand and respect their traditions!

Create authentic visuals for Chinese New Year email templates

Need festive imagery but lack professional photography resources? Selzy’s AI image generation tool is here to help! Simply describe what you’re envisioning — whether it’s “traditional lantern display” or “modern minimal lunar celebration” — and receive unique options instantly. Or explore our carefully selected collection of culturally appropriate stock images and GIFs in the built-in media library.

Want to attach your own holiday content to your emails? Upload custom photos or create animated GIFs featuring your products in festive settings. Customers love seeing red lanterns, blooming plum blossoms, and family reunion scenes — not just product displays. Show them the authentic Chinese New Year atmosphere they’re looking for!

Make your emails visually special by using traditional colors and typography. Every component in our Chinese New Year email templates can be customized and fine-tuned without coding knowledge or designer intervention. With Selzy’s adaptable email templates, you can transform a basic seasonal message into an engaging cultural experience that resonates with customers year after year.

Write email content that brings the holiday spirit 

Chinese New Year is a deeply emotional time, and adding a sense of urgency to your email can motivate customers to take action. Include countdown timers to reunion dinner preparation deadlines or shipping cutoffs — easily added using Selzy’s drag-and-drop editor. No complex setup required!

Plan promotions thoughtfully: begin with early bird offers for advance planners, build momentum with main gift guides for traditional exchanges, and conclude with last-minute deals for busy professionals. Success comes from aligning your message with customer priorities during each phase of your Chinese New Year email campaign.

Integrate social media into Chinese New Year email campaigns

The Lunar New Year is inherently communal and visual — perfect for cross-platform (or even omnichannel!) engagement! Include your social media links (with our pre-built themed icons!) in emails to share behind-the-scenes preparation, customer celebrations, and seasonal inspiration.

Enhance engagement by promoting your mobile app — Selzy’s email editor includes ready-made app download sections that integrate seamlessly into any template. This matters because mobile shopping peaks during the festival season, with many users browsing gifts and preparing for family gatherings on their phones. Make sure your app becomes part of their celebration planning!

All our Chinese New Year email templates are automatically mobile-responsive. Your subscribers can easily browse festival offers on any device — everything works perfectly from the start.

Grow your email list with ease

Beautiful Chinese New Year email templates need an audience! Here are three equally effective approaches to building your list: 

• Themed pop-ups: design culturally appropriate sign-up forms with special offers like “Get our Lunar New Year preparation guide” or “Join our 15 Days of Spring Festival deals.”
• Social media integrations: use your social presence to drive email subscriptions — offer exclusive festival deals and early access to seasonal collections for subscribers.
• In-store collection: for physical stores, gather email addresses during checkout by promising special festival offers and priority access to new collections.

Design your perfect Chinese New Year email template in Selzy (or select from our culturally-inspired options) and start spreading prosperity today!

Why choose Selzy’s Chinese New Year email templates

During the busy festival season, you need reliable tools. Selzy’s Chinese New Year templates deliver: 

• Flawless display across all devices (because preparation happens everywhere) 
• Optimized loading speed (a must for first impressions) 
• Simple customization (update colors, add branding, modify text blocks) 
• Scheduled sending options (plan festival campaigns in advance) 

Plus, Selzy’s email templates are optimized for deliverability thanks to the built-in email verifier, so you can be sure your seasonal greetings will reach inboxes.

Choose the right topic for your email campaign

In fact, Chinese New Year emails shouldn’t all be about a single topic. You can use these email templates for a variety of purposes: 

• Send warm wishes to your subscribers
• Tell your brand’s New Year story 
• Express gratitude to loyal customers 
• Highlight community initiatives 
• Provide valuable content (gift guides, celebration tips, cultural insights)

With Selzy’s Chinese New Year templates, you can focus on crafting meaningful festival messages while we handle technical details. Because during this significant cultural celebration, time saved on email design means more time creating special experiences for your customers.

Sign up now, choose your template, and launch your Chinese New Year email campaign in just 15 minutes!