Travel email templates

One important thing about travel email

In the travel industry, it’s critical to deliver a message at the right time. Whether it’s booking confirmation details, flight time changes or flight cancellation alerts, your customers need it now. Email remains one of the primary communication channels in the travel and hospitality industry, especially for sending customers their booking details. That’s why having ready-to-use templates for travel email that you can send immediately can save a lot of time. It also helps ensure that your travel emails are delivered on time and contain the maximum amount of information. 

On average, travel email campaigns get an open rate of around 30%, which is pretty impressive. The right template can help turn those high open rates into high conversions. To increase engagement, provide subscribers with relevant freebies using Selzy’s built-in segmentation tools.

Here are some ideas:

• Tourist e-book (e.g. a free cookbook with recipes from the local cuisine)
• Customizable planners or checklists 
• City guides or airport maps with useful information and tips (for both departure/arrival airports)
• Personal travel hacks and stories (show the real face behind the company)
• Clever quizzes

Get creative and customers will reward you with engagement and loyalty!

Right visuals for travel emails

Where do you find appropriate images for travel emails if you don’t have any? The answer is Selzy’s AI image generation tool built into our drag and drop email builder. Simply type in an image request and get four options to choose from in just a minute. Another option is selecting one of ready-to-use stock images or GIFs from the built-in media library (or via our custom integrations!). 

You can also upload custom pictures, videos or GIFs. The latter is probably the best option here. You can turn a slideshow of pictures into a GIF and show customers the destination they are flying to — in all its colors. What they really want are those sunsets, infinity pools and white sand beaches, not the tickets. So show them what they really want!

In addition, spice things up by setting unique background colors and font styles. You can customize every element of a travel email template as you like without coding or hiring a designer. With Selzy’s customizable travel email templates, turning customer experience (once they have it!) into a repeat purchase is easy.

How to create email content that delivers guaranteed results

In travel emails, adding a sense of urgency can be just the trigger your customers need. Send limited time offers with embedded countdown timers. Don’t worry, with Selzy’s email editor there’s no need to create them yourself. Just drag and drop them anywhere in an email to get the conversions you want.

Make your offers seasonal and holiday oriented. Launch a hot summer sale in the middle of cold, windy winter and send promotions for ski resort stays at the end of summer. The idea is to give customers not only what they want, but just as importantly, when they want it.

Combine power of travel email with social media

When customers think about their next travel experience, they expect something bright, colorful, and inspiring. Build their excitement with social media posts, stories and reels. Include social media links (or better yet, clickable icons!) in your travel emails. So your subscribers can follow you there. It will increase your influence on their engagement. 

Take it to the next level by offering to download your apps for Android or iOS. Selzy’s email editor got you covered with pre-built blocks for app downloads. Just drag and drop them into your email template whenever you want. Here’s an interesting statistic: 85% of travelers use their smartphones to manage their accommodation bookings, flights and map searches. That’s what your app can do!

Another important thing is making all of your travel emails responsive. So users don’t have to pinch and zoom to view your content on mobile. And there are good news here! You don’t have to do any extra effort, as Selzy’s travel email templates comes mobile friendly by default.

3 best tools to grow your email list

Using pre-designed templates for travel email is a great way to save time and keep customers in the loop. But where do you get your subscribers? 

If you run a travel agency, you probably have a website with some offers for flights, hotels or whatever. Half the job is done! The next thing you can do is turning those casual visitors into regular customers. To do so, simply place embedded subscription forms or pop-ups on your website. Otherwise, if you were just looking for a fake flight cancellation email or booking confirmation sample — Selzy’s got your back, too.

Create your custom email design in Selzy (or choose a ready-made one) and start growing your email list today!