Pink email templates

Importance of pink in marketing

According to recent research from Quick Sprout, approximately 85% of e-commerce shoppers find color impactful enough to change their purchase decision. According to Shutterstock, pink was one of the trendiest colors marketers used in advertising in 2022. Today it remains one of the most popular and attractive colors in marketing communications. It is typically used for representing femininity, youth, inspiration, hope, sincerity, comfort and softness. 

Pink in email is often used for promoting food (especially candy), fashion, cozy clothing such as pajamas, cosmetics, beauty care. It’s also often used for special occasions such as Valentine’s Day or International Women’s Day.

Does this apply to email marketing, too?

In email marketing, pink can be the color that increases conversion rates. Especially when it is used in targeted campaigns in combination with segmentation for a female audience. You can also experiment by adding more visuals to an email in a neutral monochromatic palette to showcase your products. Use free templates for pink email in this category for inspiration. Selzy’s drag-and-drop builder will help you customize every element of their design. 

Don’t have the right visuals? No problem! With Selzy’s AI image generation built right into our email builder, you can have a custom unique pink email template design in a minute. Just type in what kind of image you need and a custom image will be generated just for you. Give your brand a distinctive, instantly recognizable look!

Subject line and preheader

Statistics show that using one or two emojis in an email subject and preheader can increase open rates. Especially if there is an appropriate occasion for using them, such as Women’s Day or the launch of a new pajama collection. But don’t include too many! Unlike a few emojis, a large number of them can be considered spammy and ruin your open rates. 

Since pink is often associated with something magical and tender, you can use it in spring for maximum effect. Include emojis like flowers, stars, glittering magic wands, or palms up together in your email.

With Selzy’s writing assistance built right into the drag and drop editor, you can save time crafting compelling copy for pink email templates. Make sure it resonates with customers and converts them into the action you want them to take. Simply enter a prompt and select one of the available role-based models to get personalized email content. Then customize templates for your specific occasion.

Fonts and style

Try using italic fonts in your pink emails, as they also emphasize the same spirit and convey the same mood. But instead of italicizing all of your copy, use it in just a few key elements. For example, email headlines or image captures. Also, try avoiding sharp angles in button shapes and other elements of your pink email template.

Geo targeting (not-so-obvious use of pink in email)

Besides being considered a feminine color in most of the world, pink has some interesting (or even surprising!) connotations in Eastern culture. For example, in Japan, pink is considered the color of maturity and masculinity, with some integrations of wisdom and infinity. This is because it’s the color of the sakura blossom, which is considered the tree of an emperor. 

So targeting pink email campaigns to a female audience in Japan or South Korea may cost you a penny. Local women don’t usually associate themselves with this color as they prefer more pale and monochromatic looks.

But besides the wrong geo, any other “wrong” use of pink in email templates can be… your unique way to stand out!

What they didn’t tell you about pink (truth revealed!)

Many people are tired of thinking in stereotypes. They have developed so-called ad blindness to those all-too-obvious marketing creatives that almost every brand wants to send them. Think about it: besides your emails, customers could potentially receive a ton of other marketing messages in their inbox. And most likely they does! So if it’s a special occasion like International Women’s Day, the first inbox message they open is likely to be a pink email. Brrr… boring, right? But it’s a perfect opportunity for your brand to stand out!

To break through your subscribers‘ ad blindness, use designs and visuals that are not considered “normal” for the specific occasion or type. Set the trends instead of following them. The truth is, it’s usually too late! Besides using pink emails for commonly expected events, use them for every single occasion. Or no occasion at all. Maybe even consider making it your primary brand color?

Some companies that aren’t particularly female-focused have been using pink in their branding for years. For example, let’s take Lyft. Choosing pink emails gave them a fun, approachable vibe that set them apart from Uber (competition between the two is huge!) and the more traditionally masculine tech brands.

Then there’s Vineyard Vines, a brand that uses pink well even though it caters to both men and women. It fits in perfectly with their preppy style, which naturally tends to be more pink than other fashion trends.

Finally, there’s Lemonade, an insurance startup. They use pink emails to stand out in a sea of old-school companies that tend to stick to more conventional colors like blue.

Technical things you need to know

Before you start designing custom email templates, check analytics to see what percentage of people open your emails from mobile devices. We bet it will be high! Then it’s important to make your pink email designs responsive.

Use one of Selzy’s ready-to-use templates or create a custom design with our drag-and-drop editor. Either way, you can be sure your emails will be 100% mobile-friendly. It’s included by default so you can focus on the creative part!