Why appeal to love in your marketing campaign?
Choosing between one product and another, a customer considers the price and quality of the offer, of course. But sometimes even these parameters of close competitors are on par. So what makes the customer decide may not be the product or service itself, but the image associated with it.
If you make a campaign’s storytelling filled with positive feelings and experiences, chances are your customers will associate your brand with them. So creating marketing campaigns focused on love can make your customers, well, love you more!
And love isn’t for Valentine’s Day or Pride campaigns only. You can make an impactful and emotional campaign for your brand’s anniversary or another special occasion. You can also make such a campaign whenever you feel like it.
The important thing is — feelings are delicate, and it’s easy to look inauthentic and rub people the wrong way. So be mindful when making a campaign about love and follow in the footsteps of the companies we gathered below.