Dark Mode email templates

Where to find high-quality emails in dark mode

With Selzy, you get an extensive library of dark-mode email templates optimized for mobile devices that we’ve developed over time — lots of sleek layouts and nighttime-friendly email designs that won’t strain your eyes or lose their visual impact.

Keep in mind that subscribers care about visual comfort — proper contrast, reduced eye strain, and seamless transitions between modes — and our email templates are designed with that in mind.

We’ve built our email design thoughtfully, starting with night-mode-friendly images, followed by contrast-adaptive text and call-to-action elements. Our analytics show that dark mode email campaigns perform best when they use transparent backgrounds and vector elements that seamlessly transition between viewing modes.

Day or night, make your email look good

Your multi-environment emails need to look perfect in both light and dark — that’s what today’s subscribers expect. Every Selzy email template comes with features that ensure flawless rendering in all viewing environments. 

Our platform supports (and automatically performs!) advanced compatibility checks, so you can test your dark mode email design across all major email clients and devices in both modes simultaneously. Our mobile responsive email design framework automatically performs mode-specific optimizations, ensuring that your message maintains visual integrity regardless of user settings.

Here are a few key benefits of using dark mode email templates:

• Better readability in low light conditions
  Night mode reduces eye strain when reading emails in dimly lit environments or at night. The darker background is easier on the eyes compared to bright white.

• Reduced screen glare
  Black interfaces minimize the amount of light emitted by device screens while still maintaining contrast ratios that allow text and UI elements to stand out. This helps alleviate issues like screen glare and visual fatigue.

• High-tech look and feel
  Dark mode emails have a sleek, contemporary look that many subscribers find simply beautiful. Using dark mode email templates can make your emails appear more polished and professional.

• Care for those who commute a lot
  For mobile devices with OLED displays, pixels displaying black are turned off by default. So black-colored designs may extend battery life, since fewer pixels are illuminated.

• Care for light-sensitive individuals
  Some people experience discomfort or issues like migraines from viewing bright screens. Providing a night mode option makes email content more accessible for those with light sensitivity or visual impairments.

• Clean formatting and layout
  With dark email templates, you can really make certain design elements pop, like headlines, buttons, and images. The dark mode email template background lets these components shine and grab attention, allowing for better information prioritization and focus.

Dark mode emails offer lots of benefits in terms of usability, aesthetics, and overall attitude toward great UI/UX. While it may not be a go-to solution for every brand or audience, it’s definitely an option to consider as part of a well-rounded marketing strategy.

We’ve built these email templates with all the right elements already in place because night mode designs need special technical consideration. You’ll find color schemes that adapt intelligently (not too harsh in light mode, not too dim in night mode), fonts that maintain readability across environments, and layouts that preserve visual hierarchy regardless of background color.

Our drag-and-drop email editor automatically handles technical rendering and ensures cross-client optimization — you know how frustrating it is when your perfectly designed email looks great in Gmail’s night mode but breaks in Apple Mail! Everything works consistently, whether viewed in light mode during daytime hours or dark mode at night.

Real results from adaptable campaigns

With Selzy’s dark mode email templates, you can drive significant engagement by ensuring perfect visibility for all subscribers. For example, according to Litmus, about a third of people who use Apple’s email client use dark mode. Another survey showed that nearly 82% of Android users turn on the night mode as much as possible.

You can integrate with your existing email workflow, so your email content creation process remains unchanged while gaining dark mode compatibility (our automatic color adaptation makes this simple). And our built-in smart optimization tool can automatically detect and fix potential deliverability issues before sending. Some brands create dark email designs, others use adaptive email templates, most prefer our automatic dual-mode optimization — all see improved results when implemented properly. Start now and select an email template that performs flawlessly in both viewing environments. 

And remember, whether you’re sending late-night promotions, daily newsletters, or important updates, our customizable email templates ensure perfect rendering in both light and dark environments. We handle all the technical compatibility issues, freeing you to focus on creating email content that engages subscribers regardless of their display settings.

Customization features 

You can easily customize any template with small pops of bright color against the dark backdrop. This creates natural visual hierarchies that guide subscribers through the content in exactly the sequence you want. Our editor makes this pretty simple with drag and drop functionality.

For even more customization, you can use integration with social media content that feels more natural too. Most social platforms have adopted dark mode, so when subscribers click through from an email to your social accounts (via AMP carousel blocks), there’s a visual consistency that improves the overall user experience.

For seasonal marketing campaigns, dark mode email templates create this cozy, intimate feeling that’s perfect for winter promotions. But they work year-round too — you can have great success with summer campaigns where bright product images really pop against darker backgrounds. Choose one of our custom email templates, customize it with your brand colors in one click, and send right away to maintain recognition while enjoying the benefits of reduced eyestrain.