Business email templates

First, some interesting stats regarding business email

Let’s take a look at the latest stats from Forbes. In 2024, there’re 361B+ emails sent daily with around 4.5B email users worldwide. And the prediction to reach the number of 4.7B in just two years by 2026. This shows how huge the business email market is now. And it gets more and more important disregarding the growth of other trendy marketing channels like social media.

Here’s some more details from the Forbes research. Approximately 81% of companies of all sizes and industries globally include business email in their marketing strategy. And a more precise look at SMBs shows that around 64% of them use business email templates to promote their services.

On top of that, every 9 of 10 marketers globally have already been using email for business purposes and plan to continue using it. In addition, many of them plan to increase their spending on this goldmine channel. And that’s an absolute data-driven decision. Consider this: proven ROI for business email for the last few years varies from a whopping 36:1 to even more impressive 45:1.

Which industry can benefit most from business email templates

Let’s take the latest data from Litmus. As of 2024, the industries with the highest email marketing ROIs were Marketing & Advertising and E-commerce & Retail.

In addition, the average open rate for a business email campaign is around 36%, including nonprofits and EdTech companies.

While the gold standard for click-through rate for a business email template is around 1.4%, several industries achieve much higher rates. For example, IT and transportation services lead the competition with an average 2.6% click-through rate.

Top 5 reasons business email can’t be ignored

1. Unbeatable return on investment

The numbers speak for themselves. With a mind-blowing 36:1 ROI, email marketing stands head and shoulders above other marketing channels. That means for every dollar you invest, you’re getting $36 back. No other marketing channel comes close to matching this level of return. It makes business email templates a key tool for companies focused on steady growth and high profitability.

2. Superior reach and visibility

Social media algorithms constantly change and limit your content‘s visibility. In contrast, email delivers consistently impressive results:

• Email achieves 80% inbox delivery with a 30% average open rate
• Instagram posts reach only 13.5% of followers
• Facebook posts are seen by just 8.6% of your audience

This direct line to your audience means your message actually reaches the people who want to hear from you.

3. Powerful personalization capabilities

With Selzy’s advanced personalization tools, you can create super customized experiences that are sure to give your customers that “a-ha!” moment:

• Personalized content brings in 26% higher open rates
• First-name personalization in subject lines boosts opens by 9.1%
• Personalized email campaigns generate 6x higher transaction rates

Our intuitive segmentation features let you slice your audience into precise groups. Make sure every message hits the mark with top-notch precision.

4. Complete control over your customers’ data

Unlike social media or paid advertising, email marketing gives you full control over your customer relationships. You’re not at the mercy of changing algorithms or third-party cookies. Your subscriber list is a valuable asset you own and can leverage anytime, anywhere. With Selzy’s robust analytics and integrations, you’ll have a deep inside look into your subscribers‘ behavior and preferences.

5. Automated response capabilities

Create automated trigger-based campaigns that respond to customer actions on autopilot or launch at a custom time. Whether it’s a welcome series, purchase confirmation, or re-engagement campaign, Selzy’s got you covered. Choose from a large collection of business email templates that are ready to use. Deliver the right message at exactly the right moment.

Business email engagement stats you should know

Let’s dive into some fascinating trends shaping business email market today:

• Timing matters
  Tuesday at 12 pm remains the most popular sending time. Saturday also shows surprisingly strong open rates at 37.6%.
• Mobile dominance
  Around 41% of views come from mobile devices, making responsive email design a key factor.
• Engagement depth
  Approximately 84.5% of consumers spend two seconds or more reading emails. That’s far longer than typical social media engagement.

That’s why every Selzy template for business comes with fully responsive design by default. That way, your messages will look perfect across all devices with no extra work needed. Send as is or easily simply customize a template in our drag-and-drop editor.

Global leaders in business email marketing

The global landscape is dominated by key players, listed below from most to least influential:

1. United States
2. Germany
3. India
4. Belgium
5. France
6. Netherlands
7. Japan
8. Ireland
9. United Kingdom
10. Australia

With Selzy’s built-in AI assistant, you can automatically translate your business emails to target the right market in the language your customers speak. It will make your business email templates a natural revenue machine!

B2B email market overview

The business-to-business sector shows particularly strong performance:

• 81% of B2B marketers rely on email marketing
• 73% rate it as their most effective prospecting channel
• 77% of B2B buyers prefer it in their communication
• Gamified messages boost ROI by up to 300%
• 80% of customers engage only with communications tailored to their previous interactions

On top of that, email templates for business can help you achieve the highest ROI of all forms of marketing. Corporate polls prove it, given that half of marketers say that email marketing is their most impactful channel.

Protect your business email reputation

Email authentication is taking center stage in 2024 as businesses pay extra attention to security and deliverability.

Follow these 5 golden rules to ensure your messages reach the inbox:

1. Use your own domain, not free providers like Gmail or Yahoo
2. Confirm your business domain
3. Set up SPF, DKIM, and DMARC authentication
4. Keep spam rates reported in Google’s Postmaster Tools below 0.1%
5. Include a visible one-click unsubscribe link in your email template and process requests within 2 days

Start building your success story today with Selzy’s most flexible email editor on the market and professional business email templates. In today’s world of changing marketing channels, email remains the most reliable path to business growth.