If you want your emails opened by customers and not get caught in their spam folders, make sure to authenticate your emails. Email authentication verifies the sender of an email and ensures that the email is legitimate. This is done by using standards such as SPF, DKIM, DMARC, and BIMI. When an email is authenticated, the receiving server is sure that it comes from the sender that it claims to come from.
Take measures against email fraud by implementing email authentication. This will also ensure your emails actually reach your subscriber. If you haven’t already, now is the time to take action.
BTW, if you don’t have time to figure it out, you can always order an email authentication service from specialists at Selzy, we’re ready to help you with that, just give us a call! Start your email marketing for free now.