Animated email templates

What drives subscriber engagement in email

When it comes to standing out in crowded inboxes, movement catches the eye — whether you’re sending out product features, sharing special offers, or simply adding visual interest. According to Spiceworks, emails with dynamic elements get 73% higher click-through rates (with video boosting conversion by up to 300%), having ready-to-use templates for animated emails helps you capitalize on this engagement advantage. The right email template can transform static content into dynamic experiences when subscribers are most receptive to visual stimulation.

To boost engagement even further, use these attention-grabbing interactive AMP blocks with Selzy’s drag and drop email editor:

• Subtle product rotations
• Loading progress bars
• Counting timers
• Sliding image carousels
• Bouncing CTA buttons
• Smooth text transitions

Get creative with your dynamic content — your subscribers will appreciate the extra visual interest without feeling overwhelmed!

How to make your email templates animated

Need eye-catching movement but lack motion design skills? Selzy’s AI-powered media center makes it incredibly simple! Just drag-and-drop the element you want to add or type in what kind of visual you need to generate — like a product image, text block, or button — and choose from the pre-built media gallery. Or browse our extensive collection of ready-to-use animated email templates in the built-in library featuring a variety of GIF motion effects.

Want to use custom design? Upload your GIFs or create simple image sliders right in the editor. Remember, subscribers respond best to purposeful interactivity — meaningful movement, subtle transitions, and functional effects — not distracting or excessive motion!

Make your emails truly dynamic by implementing creative motion design and clean layouts. Every element in our responsive email template can be customized without coding expertise or design experience. With Selzy’s animated email templates, convert common promotional emails into immersive visual experiences that spark attention and encourage action.

Fighting for conversion with automated email campaigns

During inbox competition, strategic movement is your advantage. Add the chosen elements where they’ll make the difference — they’re simple to embed with Selzy’s drag and drop editor. Place interactive blocks strategically to guide the eye to key content!

Structure your design thoughtfully: begin with an attractive attention-grabber, follow with product outlines, and close with a visible call-to-action. Our analytics show that animated email campaigns perform best when they use motion to enhance the message rather than distract from it.

How to make animations “lightweight” to avoid deliverability issues

Your animated emails need to perform technically as well as visually — that’s a critical balance. Each Selzy email template comes equipped with features that make sure your visual effects display properly across devices. Our platform supports lightweight HTML, Java, and Flash code sections allowing you to create interactive content that loads quickly even on slower connections. Our responsive design framework automatically optimizes your GIF and video sections for various devices, ensuring your message maintains impact without sacrificing performance.

The platform includes pre-designed testing tools, allowing you to preview how your moving elements will appear across different devices before sending a campaign. Built-in fallback options automatically display static alternatives in clients that don’t support AMP blocks, while optimized file size management ensures your animated emails reach inboxes reliably.

When creating dynamic content, technical considerations do matter. Selzy’s animated email templates allow you to send campaigns with:

• Cross-client compatibility
• Automatic fallback images
• Size-optimized GIFs
• HTML and CSS support
• Progressive loading options
• Battery-friendly video players
• Mobile-responsive movement
• Accessibility considerations

Plus, our animated email templates are optimized for deliverability — making sure your animated emails reach inboxes with moving visuals that pique subscribers’ curiosity.

Fully customizable design at your fingertips

We’ve built these email templates with best design practices already in place because motion sections require special technical consideration. You’ll find out-of-the-box dynamic placeholders for personalization, advanced sending time settings, and layouts that support movement without overwhelming the reader.

Our drag-and-drop editor automatically handles technical video rendering and ensures cross-client optimization — you know how frustrating it is when your carefully designed motion element plays perfectly in some email clients but breaks in others! Everything works harmoniously, whether viewed on desktop, tablet, or mobile devices.

Immerse subscribers in your email design and content

You can make your animated email campaigns drive significant engagement by using motion purposefully. For example, our data shows product display sections in animated emails decently increase click-through rates compared to static versions, while countdown timers boost urgency and conversion.

You can use integrations with your existing databases, systems and workflows, so your content creation process remains straightforward while gaining interactive capabilities (our library of pre-built GIFs makes this simple). And our intelligent optimization tools automatically balance quality and file size before sending. Some brands use subtle visual touches, others create more immersive experiences, most find a middle ground — all see improved results when animation supports rather than overwhelms the message.

Start now and select an animated email template that aligns with your brand style. The sweet spot is using animation to enhance your message without distracting from it — and it’s entirely possible with our specialized tools. Your subscribers appreciate visually engaging communications that respect their attention while delivering enhanced content experiences.

And remember, whether you’re using videos of product demonstrations, countdown timers, or subtle text transitions, our animated email templates make sure your animations perform properly across email clients. We handle all the technical animation considerations, freeing you to create content that captures attention and drives results in today’s visual-first communication landscape.