Small Business Saturday email templates

Nailing the timing for your local shop Saturday

When it comes to local producers, merchants and manufacturers promotion, Small Business Saturday represents a golden opportunity — whether you’re announcing special offers, sharing store stories, or spotlighting community events. It is an important part of the busiest shopping season for SMBs. In 2023, people who shopped at small local stores on Small Business Saturday are expected to spend about $17 billion in the United States, according to a study by the U.S. Small Business Administration. 

With Small Business Saturday email marketing influencing a lot of shoppers, having ready-to-use templates for Small Business Saturday emails helps you capitalize on this shop-local movement. The right email template can transform community support into sales when customers are on the hunt for ways to back local sellers, producers and manufacturers.

Looking for the most effective ways to boost engagement with your local community? Share these neighborhood-focused extras using Selzy’s smart segmentation and automation tools: 

• Shop local guides
• Business owner stories
• Community impact reports
• What’s happening nearby listings
• Customer testimonials
• Behind-the-scenes peeks
• Neighborhood deals maps

Get creative with your local content — your subscribers will appreciate seeing how their support strengthens the community!

Creating authentic visuals for Small Business Saturday email templates

Need appropriate visuals but lack professional photos? Selzy’s AI assistant brings main street charm to life! Simply describe what you’re looking for — like “local shopkeeper” or “small business atmosphere” — and receive unique options to customize your email design with. Or browse our hand-picked collection of ready-to-use stock images and GIFs in the built-in media library with over 800k+ stock visuals.

Want to use custom local shop imagery? Upload store photos or create animated GIFs showing your products or services in action. Let’s face it — people respond to genuine local experiences — real faces, genuine moments, and community spirit — not just product displays!

Your emails will grab attention with designs that feel local and fonts that are easy on the eyes. You can change pretty much anything in these templates without knowing a line of code or calling a designer. Our templates help turn your local deals into reasons people actually want to shop at your store.

Writing local shop emails that actually work

During this celebration of local organizations, building neighborhood ties is key. Add interactive store maps and event schedules — they’re simple to implement with Selzy’s drag and drop editor. Place them in any of our customizable email templates to drive foot traffic!

Send your email campaign with early awareness, follow up to build excitement with local stories, and keep the excitement going with day-of updates. The key is making your Small Business Saturday email campaigns both personally relevant and commercially successful.

Integrate email with local presence

Financial success of small shops thrives on community bonds! Include your social media feeds and AMP carousels (or better yet, local-focused social walls!) in emails to share customer stories, staff spotlights, and neighborhood updates.

Enhance engagement by promoting your mobile app — Selzy’s email editor includes pre-built store locator blocks that make integration into any email template a piece of cake. This matters because research shows many shoppers research local businesses on mobile devices. Make finding and supporting your business as easy as possible!

Naturally, all our Small Business Saturday email templates are automatically responsive. Your customers won’t face any viewing issues on their phones — everything works smoothly from the start.

Growing your local customer list

Beautiful Small Business Saturday email templates deserve an engaged audience! Here’s how to build your list effectively:

• Launch community-focused pop-ups offering local guides
• Use social media to promote neighborhood events
• Collect emails through in-store signups
• Partner with nearby businesses
• Start rewards clubs
• Let loyal customers shop first
• Build refer-a-friend bonuses

Design your perfect Small Business Saturday email in Selzy (or choose from our local-business-focused pre-made options) and start building community today!

High-end design backed by technical reliability

When managing local campaigns, technical reliability is super important. Selzy’s templates deliver:

• Perfect mobile display
• Quick loading galleries
• Easy customization tools
• Location-based targeting
• Automated reminders
• Built-in “find our shop” tools
• Local event calendars
• Spots for happy customers to brag about you

Your emails won’t vanish into spam folders. We’ve tested these like crazy to make sure they show up right when you need shoppers walking through your door.

Making your shop emails actually pay off

Keep in mind that Small Business Saturday emails should balance promotion with community. Use our email templates to:

• Share business stories
• Show how you help locally
• Show off one-of-a-kind items
• Feature staff picks
• Build neighborhood connections
• Promote local events
• Offer exclusive deals
• Thank loyal customers

With Selzy’s Small Business Saturday email templates, focus on community building while we handle the technical details. Because during this celebration of local business, every message is an opportunity to strengthen neighborhood connections.

Begin your journey today by choosing a template and launching your Small Business Saturday email campaign with local pride!