Promotional email templates

All our promotional emails are built different

The way you present goods or services can make or break a sale. Promotional email templates are more than just cool design — they’re strategic communication tools that create connection between your brand and potential customers. Email remains a powerhouse marketing channel, with businesses seeing an average return of $36 (or even $45) for every $1 spent on promotional campaigns.

On average, well-crafted promotional emails see average open rates around 30%, but the right template can push that number even higher. To truly engage subscribers, provide value beyond just selling.

Here are some creative freebie ideas to boost engagement: 

• Limited-time membership invitation
• Personalized recommendations
• Interactive quizzes and mini-games
• Exclusive first-look previews at your new product line
• Downloadable shopping guides with product comparison charts

Try to be useful with promotional emails instead of selling outright, and subscribers will reward you with attention that can grow into full customer loyalty!

Selzy’s got your back with right visuals for promotional emails

Struggling to find the perfect image for a promotional email? Selzy’s collection of ready-to-use email templates solves this problem, as each one comes with stock images, GIFs or videos that you can reuse in your email campaigns. Plus, our built-in media library offers additional stock photos to make your promotions pop, so you can easily change the visuals and customize any of the email templates.  

You can also upload custom product photos or create animated GIFs — they’re incredibly effective at demonstrating product value. Customers want to see products in action, not just static images. Show them the real magic behind your offerings in promotional emails!

In fact, you can customize every element of our promotional email template without coding (or with, it’s up to you). Adjust background colors, play with font styles, and create a unique visual experience that reflects your brand’s personality. It only takes 15 minutes to customize a favorite email template and send your first campaign! 

How to create promo content that converts

In promotional emails, a dash of urgency can be the trigger customers need to take action. Our email templates feature embedded pre-designed countdown timers for limited-time offers — no need to create them from scratch. Selzy’s drag-and-drop editor makes it simple to add conversion-driving elements to your newsletter.

Speaking of timing, remember to time your promotions based on data-driven decisions. We have a huge collection of ready-to-send promotional email templates to launch unexpected mid-season sales, create holiday-themed offers, or develop campaigns that catch customers when they are the most engaged. The key is not just matching your message to the audience’s current mindset, but even predicting it!

Combine promotional emails with social media

The buying journey doesn’t end with a promotional email. With Selzy, you can build a comprehensive marketing ecosystem, as our templates include social media links right inside. Choose from festive icons that can give subscribers a glimpse into your broader brand story.

Take it further by promoting your mobile app — our promotional email templates include pre-built app download blocks. Here’s a compelling statistic: Forbes states that most consumers use their smartphones for shopping research and purchases. With our dedicated email templates for promotional activities, you can make sure your app will surely be part of their buying toolkit!

The best part, all our promotional email templates are automatically responsive, which means a similar user experience across devices. 

Learn how we help businesses scale and grow 

It’s great to have beautiful promotional templates, but you need an audience to send them to. With the Selzy email marketing platform, you can:

• Offer exclusive first-access promotions for new subscribers
• Use social media integrations to drive more email subscriptions 
• Create embedded signup forms or pop-ups on your website with tempting offers

Choose your perfect promotional email template from our extensive collection or design your own in Selzy and start converting today!

Technical excellence made simple

During the busy sales season, the last thing you need is technical complications. Our promotional email templates are built to perform: 

• Quick loading times 
• Easy customization 
• Built-in preview testing 
• Perfect display across all devices (mobile and desktop)
• Automated sending capabilities (triggered, behavior-based, or scheduled)

Plus, all of our email templates are optimized for higher deliverability — helping make sure your promotions reach inboxes, not spam folders.

Build a community instead of making occasional sales

Remember, promotional emails aren’t just about selling — they’re about building relationships with subscribers and nurturing them into repeat customers. Here are some shortcuts you can use for that: 

• Share employees’ personal stories to show the real faces behind your brand
• Provide real value to subscribers (instead of fake or evergreen discounts) 
• Thank customers for their loyalty (and make it personal) 
• Create memorable shared experiences (charity projects, offline meetings, etc)

Selzy’s pre-designed email templates make it easy to create promotions that stand out. Spend your time perfecting your message while we’ll do the rest — layout, formatting, structure, design. Remember, timing is everything in marketing — sign up for a free Selzy account now, choose a template and send your best promotional email campaign in just 15 minutes!