Promo email templates

First, some interesting stats regarding promo emails

Let’s take a look at the latest stats from Forbes: in 2024, promo emails drive 28% of overall online revenue with more than 3.2B consumers regularly engaging with special offers in their inbox. This demonstrates how incredibly effective these campaigns remain despite the rise of other marketing channels like social media and SMS.

Here’s some more details from the previous research: 76% of retailers of all sizes include special offers via email in their quarterly marketing calendars, and a closer examination of e-commerce businesses shows that approximately 71% of them use promo email templates to boost their sales during peak shopping periods.

On top of that, every 8 of 10 digital marketers globally consider these marketing messages essential for driving revenue, with many planning to increase their investment in this high-converting channel. And that’s an absolutely data-proven approach, as tested conversion rates for offer-based emails over the last few years ranges from an impressive 4.3% to an even more remarkable 6.8% during holiday seasons.

Which industry can benefit most from promo email templates

Let’s take the latest data from Selzy’s market study: as of 2024, the industries with the highest conversion rates from discount messaging were Media & Publishing.

In addition, the average open rate for a promo email campaign is around 21%, with beauty brands and food & beverage companies often exceeding 25%.

While the benchmark for click-through rate for a promo email template depends on the exact holiday or event, several industries achieve significantly higher engagement. For example, according to Epom, travel and hospitality leads with an average 4.7% click-through rate when featuring limited-time offers.

Top 5 reasons promo email can’t be ignored

Exceptional conversion potential 

The numbers speak for themselves — with conversion rates reaching 6.8% during peak seasons, special offer messages consistently outperform other digital marketing tactics. That means for every 100 people opening your email, nearly 7 complete a purchase. NThis makes promo email templates a compulsory asset for companies focused on immediate sales and revenue generation.

Unmatched direct response effectiveness 

While social advertising costs continue to rise and effectiveness declines, promo emails deliver consistently impressive results. Thus, according to Email Tool Tester:

• Special offer messages achieve 21% average open rates with 2.5% click-through rates

• Instagram posts advertising deals convert at only 1.08% on average

• Facebook ads average just 0.9% conversion rates This direct line to your customers means your offers actually reach people ready to purchase from you.

Advanced targeting capabilities

With Selzy’s sophisticated segmentation tools, you can create highly targeted experiences that drive exceptional results:

• Targeted content featuring relevant deals delivers 41% higher conversion rates

• Price-drop alerts for previously browsed items boost opens by 33%

• Segmented campaigns generate 3x higher purchase rates Our intuitive targeting features let you divide your audience into precise segments, ensuring every promotional message reaches the most receptive customers with maximum impact. 

Complete ownership of your marketing channels

Unlike social media advertising or marketplace selling, promo email marketing gives you full control over your customer communications. Unlike using marketing agency services, with Selzy you’re not subject to increasing ad costs or platform commission fees. Your subscriber list is a primary asset you own and can leverage for continuous sales activities. With Selzy’s comprehensive analytics and integrations, you’ll gain detailed charts and reports to dive into and see which offers work best for your audience.

Automated sequences for timely offers 

Create automated campaigns that trigger based on customer behaviors or launch according to your seasonal calendar. Whether it’s a welcome discount, abandoned cart offer, or holiday sale, Selzy provides you with an extensive collection of promo email templates ready for immediate use, helping you deliver compelling offers at precisely the right moment.

Promo email engagement stats you should know

Every Selzy email template for promotional campaigns comes with optimized layouts by default, ensuring your offers grab attention and drive action. No complex design work needed — use our templates as-is or easily customize them in our intuitive drag-and-drop editor.

The promotional landscape is dominated by key retail players, listed below from most to least influential:

1. United States
2. United Kingdom
3. China
4. Germany
5. France
6. Australia
7. Canada
8. Italy
9. Japan
10. Brazil

With Selzy’s built-in AI assistant, you can automatically localize your promo emails to target specific markets in the languages your customers speak. This makes your promo email templates powerful revenue generators across global markets!

E-commerce marketing overview

The online retail sector shows particularly strong performance with discount campaigns:

• 84% of e-commerce retailers rely on promo emails as their primary sales driver
• 68% report special offers via email as their highest ROI marketing channel
• 71% of online shoppers make purchase decisions directly from discount messages
• Limited-time offers increase conversion rates by up to 27%
• 76% of customers respond most to deals tailored to their previous purchases

On top of that, promo email templates help you achieve consistent sales throughout the year. Retail data confirms this, with 62% of marketers identifying sales emails as their most reliable revenue generator during non-peak selling periods.

Protect your sender reputation

Deliverability requires special attention in 2024 as inbox providers become increasingly strict with commercial messages.

Follow these 5 essential guidelines to ensure your offers reach the inbox:

• Clearly identify special deals in your subject lines
• Maintain a consistent sending schedule rather than sporadic blasts
• Implement proper SPF, DKIM, and DMARC authentication
• Keep complaint rates below 0.1%
• Include obvious, one-click unsubscribe options in every promo template

Start driving sales today with Selzy’s conversion-optimized email editor and professional promo email templates — because in today’s competitive marketplace, well-executed promo emails remain the most direct path to increased revenue and customer engagement.