Ecommerce email templates

Latest ecommerce email stats that will surprise you 

With our Selzy editorial team, we debated how to begin this article, and finally decided to start with something inspiring. So here it is. Over the past four years, e-commerce emails have seen great improvement in deliverability rates (up 10.28%) and a decrease in bounce rates (down 0.7%). For example, in 2023, there were the only two industries showing a decrease in bounce rates. And the leading between them was e-commerce with 28.4% decrease compared to 2022 stats.

In addition, according to the same study, open rates are trending upward across all industries, with a large positive change of 50.6% for e-commerce email. In addition, spam rates for e-commerce emails have remained flat at 0.04% for the past four years. That’s impressive, because normally anything under 0.1% is considered safe. As you can see, in this case, the numbers speak for themselves and give e-commerce email templates huge credit as a very effective marketing tool.

Let’s look at what Statista’s report discovered: the global email market is expected to grow to $17.9 billion by 2027, representing a compound annual growth rate (CAGR) of 13.3%.The numbers are mind-blowing — industry benchmarks show that a healthy range for email marketing revenue is between 25% and 35% of total revenue. It makes e-commerce email templates a real highest-converting winner among marketing tools for online stores, compared to all other channels.

And here are some more stats proving that! During peak shopping periods such as the fourth quarter holiday season, some e-commerce stores can see that percentage increase significantly, with email campaigns accounting for as much as 50% to 60% of their total revenue.

Which ecommerce sectors win at email marketing 

According to our latest industry analysis, the average e-commerce email open rate across all sectors is 25.97%. Digital Link went even deeper into their email marketing analysis and created an open rate breakdown for specific sectors of the e-commerce industry that were above average: 

• Fashion and Apparel: This sector leads with a 39% open rate, showing really intensive engagement with email content.

• Health and Wellness: A close second, this industry achieves a 35% open rate, reflecting significant subscriber interest.

• Home and Garden: With a 33% open rate, this sector demonstrates consistent audience engagement.

• Beauty and Cosmetics: With a 31% open rate, this industry benefits from effective email marketing strategies.

• Electronics: With a 29% open rate, this type of retailer continues its great performance in email engagement.

Keep these numbers in mind as you review how these Selzy’s email templates for ecommerce perform.

Top 5 reasons your online store needs ecommerce email templates

1. Excellent ROI performance
   The numbers don’t lie — for the past year research shows that average ecommerce email generates from $36 to $45 for every $1 spent. It makes ecommerce email templates an absolute winner for profitability among all digital marketing tools available to online stores like yours.

2. Automated abandoned cart recovery
   Implementing a series of three cart abandonment email campaigns can increase revenue by 6.5x, with an online store starting generating $24.9 million compared to $3.8 million from a single email.
   
3. Full ownership of customer data
   Unlike marketplaces or social platforms, you own your email list. No algorithm changes can take away your ability to reach customers who want to hear from you. And unlike the visual environment of social media platforms, it’s only you who fully control how your email design looks. Many ecommerce stores really underestimate this point, make sure you’re not one of them.

4. Automated revenue opportunities
   Campaign Monitor reports that automated ecommerce emails (welcome series, abandoned carts, post-purchase) have been found to generate 320% more revenue than non-automated sends, underscoring the effectiveness of automation in email marketing strategies.

5. Email beats social media
   You can talk one-on-one with that one customer instead of a bunch of them, making sure they always get your message. In addition, the visibility of social media posts is significantly lower than the open rate of e-commerce emails. For example, the average reach rate on Instagram was only 7.6% in early 2024.

How to optimize your ecommerce email templates 

Let’s take a look at some of the key trends shaping the success of an ecommerce email.

First thing you should know is mobile shopping dominance, as 70% of ecommerce emails are opened on smartphones. But with our mobile friendly email templates for your ecommerce store, you can be sure that’s not a problem at all. Feel free to customize any template to create a unique design that is responsive by default.

The next thing you need to know is that prime time really does matter, as Thursday at 2 p.m. shows absolutely sky-high conversion rates. Selzy also handles it with ease — with scheduled email campaign possibilities for your newsletters.

Global ecommerce email trends (and optimization… again!)

Markets like the United States, United Kingdom, Germany, Australia, Canada, and France traditionally show pretty high email engagement rates. That makes having your ecommerce email temples translated and adapted for each audience a key. And that’s possibly with Selzy’s AI assistant that automatically translates your email to the targeted language, or even generates it from scratch.  

Create your custom ecommerce emails

With Selzy’s customizable ecommerce email templates, you can start transforming your business in the right direction. You know better than we do that in the world of online retail, email isn’t just another marketing channel, it’s your direct line to sustainable growth and loyal customers. Build your line with our drag-and-drop editor and built-in integrations. Choose a template you like and start writing your success story today!