Beauty email templates

Latest beauty email trends you should know about

Have you seen how beauty brands are transforming their email campaigns lately? It’s not just about pretty product photos anymore — it’s about creating an experience that makes subscribers feel like they’re getting personalized advice in their inbox. And the feeling that, as a brand, you really care about them and the environment. According to HubSpot’s industry report, beauty email campaigns achieve a solid 34.16% open rate, which is slightly higher than the retail average of 30.07% we get in our recent study at Selzy.

And here’s something that will make you want to update your beauty email templates right away. Recent research from Forbes shows that personalized beauty email campaigns drive 6x higher purchase rates than bulk newsletters. When you think about it, it makes perfect sense — beauty is personal, and your emails should be too!

What makes beauty emails different? 

Let’s talk about why beauty email templates need their own special touch. Our latest data also shows that brands using segmented email campaigns see a 52% higher click-through rate than those sending the same message to everyone. And it’s absolutely understandable why. For example, someone looking for anti-aging products probably isn’t interested in the latest teen skincare trend!

Unlike regular promotional emails from e-commerce stores, templates for beauty emails need to find an appropriate balance between education and promotion. Make sure your beauty emails include some sort of educational content or application tips alongside product promotions to see higher engagement rates than purely promotional messages.

Design elements that make beauty emails shine 

Your beauty email design matters more than you might think. For example, analysis of more than 5,000 email campaigns shows that those that include images have a 42% higher click-through rate than text-only emails. And you can go even further by creating beauty emails with before and after images for your skin care products. It’s all about showing real results that your subscribers can relate to!

Color psychology also plays a big role. According to Neil Patel (and you know you can trust this guy!), consistent use of brand colors reinforces brand identity and makes your emails instantly recognizable to subscribers. His study shows that color increases brand recognition by up to 80%. After all, beauty is an industry where aesthetics matter! 

The art of seasonal beauty email campaigns

Here’s something to keep in mind when sending your beauty email campaigns. Campaign Monitor’s research shows that email marketing accounts for 20% of online holiday site visits, spotting the light on its effectiveness in driving seasonal traffic.

That means that brands that tailor their email templates to seasonal trends can see a solid increase in sales compared to those that use generic templates year-round. Think summer skin care, fall makeup collections, winter hydration — your subscribers are already thinking about these seasonal changes!

How to make your beauty emails personal 

Want to know the real secret to beauty email success? Our study shows that many brands use AI-powered personalization in their email campaigns. And what’s more interesting here, some of them see a 158% higher conversion rate (purchase per email click) than the industry average. It’s about recommending products based on skin type, age, concerns — making each subscriber feel like they have their own beauty consultant in their inbox!

And in case you didn’t know, Selzy offers a free AI-powered drag-and-drop email editor that puts a personal role-based AI assistant at your side. It can proofread and translate your emails, rewrite them in the tone and style you want, or write one from scratch. But if you’re thinking there’s nothing unique about that, because every other AI tool out there can do that, here’s something else.

You can create an entire beauty email template tailored to your brand and industry in as little as 15 seconds. We’re talking a ready-to-send email with your unique branding, visuals, custom logos, copy, formatting, layout and everything. This could be the start of a whole new approach to email marketing for you, so why not give it a try right now?

H2: Where to find beauty templates for your brand

Selzy’s collection of beauty email templates makes it super easy to create stunning email campaigns that capture customers’ attention and drive sales. Whether you’re promoting your latest skincare line, sharing makeup tutorials, or announcing a spa event, we’ve got templates that will make your brand offerings look… beautiful.

Choose a template that matches your company’s aesthetic, customize it within an intuitive visual editor, and watch your engagement rates skyrocket along with your sales! Because in the beauty industry, first impressions aren’t just important — they’re everything!

And if you’re looking for more than just email, our built-in integrations are the perfect complement to our core email automation functionality. You can connect your CRM, social media account, WhatsApp or Telegram chatbots, and send messages to your customers where they spend most of their time — on messenger apps.