Subscribers need to know what they’re signing up for — recent housing updates or a report with a complimentary home appraisal. Whatever option you select, let every prospect know exactly what’s being offered.
Due to its critical role in the success of your business, you should follow all the landing page best practices:
- Draw more clients to your email list with a compelling headline that succinctly conveys what they can expect from subscribing.
- Provide support for this offer in the subheader.
- Include an opt-in form that links up directly with your real estate CRM or ESP so you can effortlessly collect emails right away.
- Utilize either an image or video emphasizing the advantages of joining your subscribership.
Promote your email list
Growing your email list should be a priority. After all, every additional lead could potentially turn into a sale for you. Reinforce this goal by adding a direct link to your opt-in landing page in as many places as possible — the more traffic and sign-ups it gets, the better.
Maximize the promotion of your email list with a few simple steps. Include the link in your signature and on Facebook and other social media bios. Put a call-to-action at the end of the website content, create subscription pop-ups, or launch Google/Facebook ads with the same CTA. Also, extend lead generation by creating longer forms of digital content as a reward for providing an email address. Offer valuable information that will entice visitors to take action.
Segment your contacts and start the campaign
For targeted communication, segmenting your email list is a must. You can make different lists based on these parameters:
- Specific needs of each demographic — some may be in the market for selling or renting homes while others only want updates on new listings. With this approach, you’ll be able to deliver pertinent messages to every single customer.
- Past engagement with your business — clicks or opens. This is standard practice for all email marketers, not only real estate agents.
- Source of the contacts — such as open houses, events, or social media platforms.
Properly segmenting your leads allows you to nurture them more effectively. For example, if there are attendees that have already joined multiple networking events in the past, this is a good time to ask what topics they would like covered next or offer them exclusive VIP access. Followers who engage with you frequently on social media could be asked to share some of your posts as a favor — and those who appreciate your content will gladly spread the word about it.