A good email list is essential for any business as it gives access to leads who provide their contact information and permits you to send them updates on your services and properties. This implies they are interested in learning more about the real estate listings and may also be eyeing potential deals.
With a developed email list you can:
Having an email list can help you stay in touch with potential customers, establish relationships, build trust, and recognize what they’re looking for. Besides, sending emails about a customer’s specific needs is the fourth most important agent communication. Based on the same report by the National Association of Realtors, 8% of home buyers find the real estate email newsletter significant as well.
To generate a database of active and engaged prospects, there are a few steps you must take.
Establish your email list objectives. Do you want to reconnect with past customers? Do you wish to keep current clients informed of new listings or draw in fresh leads? What new leads do you wish to attract (sellers or buyers)? Furthermore, goals must be exact and clearly outlined (like the acquisition of a specific amount of subscribers). When these goals are identified, coming up with an action plan will be much simpler.
Reaching success in the real estate industry requires you to find a marketing service that can meet your specific objectives. Yes, it’s possible to send bulk emails from your mailbox, but the mailing limits are strict and you risk triggering the spam filters. Besides, you can send emails more conveniently and significantly faster using dedicated software.
When selecting an email service provider for real estate agents, there are a few key considerations to make:
Eliminating distractions, a sign-up landing page is crafted to guide the visitor towards one action — to provide contact information in exchange for an offer. With the right design, there shouldn’t be any external links on the page. And only one registration button supports and stimulates conversions.
Subscribers need to know what they’re signing up for — recent housing updates or a report with a complimentary home appraisal. Whatever option you select, let every prospect know exactly what’s being offered.
Due to its critical role in the success of your business, you should follow all the landing page best practices:
Growing your email list should be a priority. After all, every additional lead could potentially turn into a sale for you. Reinforce this goal by adding a direct link to your opt-in landing page in as many places as possible — the more traffic and sign-ups it gets, the better.
Maximize the promotion of your email list with a few simple steps. Include the link in your signature and on Facebook and other social media bios. Put a call-to-action at the end of the website content, create subscription pop-ups, or launch Google/Facebook ads with the same CTA. Also, extend lead generation by creating longer forms of digital content as a reward for providing an email address. Offer valuable information that will entice visitors to take action.
For targeted communication, segmenting your email list is a must. You can make different lists based on these parameters:
Properly segmenting your leads allows you to nurture them more effectively. For example, if there are attendees that have already joined multiple networking events in the past, this is a good time to ask what topics they would like covered next or offer them exclusive VIP access. Followers who engage with you frequently on social media could be asked to share some of your posts as a favor — and those who appreciate your content will gladly spread the word about it.
With the right tools, you can quickly and easily attract more subscribers and give them the incentive to stay subscribed. Here are some of the best tools available for growing your real estate email list:
Using social media is an efficient way to attract a relevant audience and expand your email list. You can increase the number of your subscribers by adding a subscription link to the bio section of your profile or posting about your email list frequently. You can also provide an incentive for people to subscribe by promoting exclusive content that requires a login. Read about other ways to collect emails from your Instagram followers in our guide.
To benefit from Facebook, there is a must-have tool. At the top of your business page is a call-to-action button. Simply tweak the text to say “Sign Up” and link it directly to a sign-up form. This will open up more opportunities for potential customers and ultimately help you grow your real estate email list.
Include a link for subscription within your real estate email signature line and motivate people to sign up.
To ensure you capture your web visitor’s attention, include a sign-up form on either your website or blog. Out of the many options available, subscription pop-ups can be an effective way to draw in viewers and engage them with your offer to subscribe.
Facebook and Instagram ads can be used to build a quality real estate agent’s email list. These two platforms are incredibly powerful when it comes to targeting potential customers and getting your message out there.
Facebook Ads allows you to create highly targeted campaigns based on user behavior, demographics, interests, and more. You can also use different media such as images and videos to capture the attention of your audience. Thanks to a special integration, you can automatically add contacts from Facebook Lead Ads directly into your mailing list in Selzy.
Instagram Ads, on the other hand, allow you to post engaging content and stories that can help build brand awareness as well as grow your real estate agent’s email list. Both platforms enable you to track performance, optimize campaigns, and measure results to get the best ROI possible.
Keep your subscribers engaged and coming back with the following techniques:
Help your subscribers to be the first ones to know about new, sizzling listings in your neighborhood — send them a weekly newsletter of all the properties that are currently up for rent or sale.
Keep your followers informed about any and all possible changes that could have an impact on their home prices. Notify them of new retail stores, tax reforms, or upcoming housing buildings — whatever happens within your locale. Your readers should always be one step ahead when it comes to understanding what’s happening.
To update subscribers on the latest neighborhood housing trends, deliver a monthly summary of the top-selling properties. This can help those who are still considering buying or selling to make an informed decision.
Your realtor email list is a great place to send personalized birthday messages that will make your prospects feel valued. You can also use it to congratulate them on significant dates, such as when they first bought a home with your help. These little touches will go a long way in creating relationships with potential customers and making them more likely to come back to you for their next deal.
In Selzy, you can choose from several different birthday templates:
Examine the open and click-through rates of your emails that have been most successful, so you can observe what really captivates your subscribers’ attention. With this data, it’s time to start brainstorming innovative real estate email ideas for content that is sure to spark engagement.
Having a selection of real estate email templates is an invaluable way to save time and resources. Rather than having to craft each message from scratch, develop a set of ready-made emails that suit different tasks — such as welcome messages, new listings notifications, open house announcements, etc.
To stay compliant with regulations and avoid any legal disputes, include a link in every email you send that allows recipients to easily opt out of your mailing list. By adding this simple but important feature, you safeguard yourself from potential repercussions.
Your subscribers need to have a reliable understanding of when they can anticipate new content from you. Refrain from sending too many emails in a day as it will only lead to unsubscribes. Instead, determine the best time to send an email for your audience to open it — neither too early nor late during busy times. By doing this you can ensure that each subscriber is fully engaged and ready for what you have prepared.
Buying email lists may seem like a good idea, but it can be a risky move. While buying an email list of potential clients can save you time and money on marketing, there are many drawbacks to purchasing one.
To generate a quality list of active prospects:
Building an email list does not have to be complicated since there are various options available such as:
Buying realtor’s email lists isn’t a good idea. We strongly advise against it.