Webinar email templates

Why do you need webinar email templates

No matter what type of organization you run, whether it’s an e-commerce store or a nonprofit, it’s important to show your brand presence in the digital space. Webinars and other webinar-like online events are a perfect opportunity for businesses to build a strong, trusting relationship with the audience. With webinar email templates, you can not only invite people to attend online or offline workshops, but also provide all the key aspects right in an email. Show the real faces behind the business and demonstrate your expertise in real time, right in front of your potential loyal customers. 

Selzy’s collection of webinar email templates provides you with sample webinar invitations, pre-webinar notifications, registration confirmation letters, post-attendance follow-ups. 

Pay attention to design of webinar email templates

Think about which email would be more interesting: a simple paragraph describing the webinar or a custom webinar email template with a visual storytelling that includes: date and time of the event, speakers information, and the key topics. 

Selzy’s webinar email templates are designed with a clear structure in mind that is perfect for informing, engaging and converting subscribers. It’s all easily customizable right in our drag-and-drop email editor. It takes no time at all to add a speaker’s photo to the bio sections, adjust the time, plus add some branded visuals. And if you don’t have any, you can use our built-in collection of images and GIFs, or create one that suits your own purpose with Selzy’s AI image generation. 

Writing assistant helps you craft compelling webinar copy

All of our webinar email templates come standard with text that is suitable for most use cases, so all you need to do is customize it with your specific webinar details. But if you need custom copy that is not standard for this type of email, you can use our built-in AI email writing assistant. For example, it can translate your existing email into any of the 10 supported languages or write a new copy from scratch.  

Pay particular attention to your subject line and preheader, as these are the two key elements responsible for open clicks. Because if an email isn’t opened, it doesn’t matter how good the design and copy is. With Selzy’s built-in AI generator, you can have several different options you can choose from or even test which would work better with the A/B testing tool. 

Webinar email template generator

Feel free to use any of our ready-made webinar email templates, but do not limit yourself to them. Selzy’s AI email template generator allows you to create any kind of email template in seconds. You can link your website for visual reference, or provide a link to any email template you’d like, such as from reallygoodemails.com, and add a description of an email you need. For maximum customization, specify the color palette, visual style, structure, goal and audience. 

Enhance engagement with interactive elements

As mentioned above, each webinar email template in our collection can be easily customized using our drag-and-drop email editor. You can choose from several pre-built interactive blocks, such as call-to-action buttons, video players, countdown timers. But if you want more, you can switch to HTML editing mode and start coding your own interactive elements. It’s especially useful in split-screen mode, where you can edit the code and see the visual changes in real time. 

But your interactivity shouldn’t stop at email. Add links to social media and create an omnichannel experience for your customers with Selzy’s built-in integrations. 

Align value proposition with webinar email design

Even a great visual won’t get your subscribers to convert if your content lacks substance. Our webinar email templates are designed to help you communicate your value proposition as clearly as possible. They include a top banner with the webinar topic and speaker photos, followed by an eye-catching CTA button. This allows those who are already familiar with the event and are interested in it to register immediately. For those who aren’t, there are separate sections for each of your event’s key value propositions — event schedule, key topics to discuss, speaker bio, live Q&A, and more. 

Optimize your webinar email for maximum impact

Selzy’s webinar email templates are all mobile responsive and tested across devices. So you don’t have to worry about the technical part and can focus on the content of your email campaign. Create a sequence of 2-4 emails, starting with an invitation a few days before the event, followed by a reminder on the day of the event, and ending with a webinar recording for those who registered but couldn’t attend. You may also want to send another post-webinar email to attendees with a few words of thanks and a special gift, such as a discount on your goods or services.