Fundraising email templates

Do you really need email for fundraising campaigns

In nonprofit outreach, compelling storytelling is everything — whether you’re running (or launching) a donation fund, spreading out impact stories, or organizing a charity event. Since fundraising emails generate 28% of online donations (with personalized appeals raising 5.7x more), having ready-to-use email templates for fundraising initiatives helps you connect meaningfully with donors. A well thought-out email template can transform compassion into action when supporters are most receptive to giving.

Want to boost donation rates? Share these powerful extras using Selzy’s smart AI-powered features:

• Impact report infographics
• Donor recognition highlights
• Success story collections
• Volunteer opportunity guides
• Donation goal trackers

Get creative with donor communications — your subscribers will appreciate seeing how their contributions make real change!

Creating emotional visuals for fundraising email templates 

Need compelling imagery but lack professional photos? Selzy’s AI image generation tool brings your cause to life! Simply describe what you’re looking for — like “community impact” or “charitable giving” — and receive unique options to choose from in less than a minute. Or browse our vast gallery of ready-to-use stock images and GIFs in the built-in media library.

Want to use own unique impact imagery? Upload custom photos or create animated GIFs showing your mission in action. Always remember that donors connect with authentic impact — real stories, genuine moments, and tangible results — not just symbolic gestures!

Make emails truly compelling by using mission-focused design and clear typography. Every element in our fundraising email template can be customized without coding expertise or designer help. With Selzy’s customizable email templates, you can easily turn donation requests into engaging stories that inspire giving.

Crafting fundraising content that inspires action 

In donor communications, emotional connection drives giving. Add progress meters and impact trackers — they’re simple to implement with Selzy’s drag and drop editor. Place them next to a call-to-action block to show real-time impact and encourage more action!

In case you’re looking for more control over the process, switch to an HTML mode and code your own kind of email design. You can also fine-tune any of our templates you find on this page. 

Structure a campaign step by step: begin with compelling stories, follow with clear calls to action, and maintain engagement with impact updates. The key is making fundraising email campaigns both emotionally resonant and practically actionable. To ensure so, you can use one of our pre-designed automation templates or develop your own with behavioral triggers or scheduled actions.

Integrate email with donor engagement on social media

Fundraising thrives on community connection! Include social media links (or better yet, impact-focused social icons!) in fundraising emails to share success stories, volunteer spotlights, and ongoing initiatives. In addition, you can also connect with your social media followers by adding them to your email contact list via built-in integrations. 

Enhance giving by promoting your mobile app — Selzy’s email editor includes pre-built blocks suitable for donation customization that seamlessly integrate into any of our ready-to-send email templates. This matters because studies show 57% of donors prefer giving through mobile devices. Make contributing as easy as possible!

Naturally, all our fundraising email templates are automatically mobile responsive to look great on any device. Your donors won’t face any giving barriers on their phones — everything works smoothly from the start.

Growing donor community with Selzy’s built-in tools

Powerful fundraising email templates deserve an engaged audience! Here’s how to build a list effectively:

• Launch mission-focused pop-ups sharing impact stories on your website
• Use social media to turn Facebook or TikTok followers into email subscribers
• Collect emails through community events via embedded forms on the event website

Design your perfect fundraising email in Selzy, select from our impact-driven pre-made options, or upload your current template for customization and start inspiring generosity today!

Technical specifications behind the template design

When handling donations, technical reliability is crucial. Selzy’s email templates deliver:

• Secure donation processing
• Quick loading times
• Easy customization tools
• Multi-platform testing
• Automated receipting

Plus, our templates are optimized for deliverability — ensuring your fundraising emails reach donors when their support matters most.

Choose the right tone for your campaign

The only important thing about fundraising emails is that their communicative message should be somewhere between a request and a call to action. Following that approach, you can use our customizable email templates to:

• Spread success stories
• Show donation impact
• Recognize supporters
• Provide giving options
• Build lasting connections

With Selzy’s fundraising email templates, focus on donor relationships while we handle the technical details. Remember that every message is an opportunity to create something that can make a difference.

Start now — choose a template and launch your fundraising email campaign with purpose! By default, you start with the basic Free plan with 100 contacts and 1,500 emails, but after completing your card verification, you unlock the Free+ plan with 2,000 contacts and 10,000 emails per month.