Fashion email templates

What’s the real power of fashion email for business  

Latest Klaviyo 2024 Benchmarks report: cloth and apparel emails achieve an impressive average 40.48% open rate and generate a huge percentage of all online orders during Black Friday sales. While benchmarks from different platforms show that the overall average open rate across all industries is just 30.07%.

On top of that, the research from Forbes shows that personalized fashion email campaigns drive 80% higher purchase rates compared to mass sendings. 

Selzy’s recent hand-picked benchmarks reveal that cloth retailers who use segmented campaigns see a 100.95% higher conversion rate than those sending bulk email blasts to their entire list. When you combine this with the data from Flowium showing that fashion email subscribers are 15% more likely to open your email and make repeat purchases, it’s clear why fashion email templates are worth investing in. 

What makes your fashion emails stand out 

Beyond beautiful custom design, personalization is what truly sets successful fashion email campaigns apart. Recent findings from Forbes indicate that personalized fashion emails generate an average transaction rate 6x higher than blast sendings. This includes everything from product recommendations based on browsing history to style quizzes that help segment your audience. 

How to always stay among successful apparel retailers (with email!)

Here’s what many don’t realize about fashion email templates — they’re not just about selling products. A recent email industry report states: brands that send emails sharing style advice and tips alongside product promotions see higher customer lifetime value compared to those that rely on the “push to sell” approach. 

The key is creating fashion email templates that can seamlessly blend editorial content with commercial elements. The game is worth the candles, although it’s not that easy and a bit complicated. Think style guides, outfit inspiration, and behind-the-scenes content that makes subscribers feel like industry insiders. 

Why visual storytelling in fashion emails is important 

Email design is everything in fashion marketing. A study by Litmus found that emails with strong visual content can increase engagement by up to 37%. This means your fashion email template needs to be more than just a catalog ᅳ it needs to be a visual journey. 

Pro tip: you can easily customize any of our email templates using Selzy’s drag and drop editor. Use high-quality, lifestyle-oriented images that tell a story. Show your products in context, creating desire and aspiration from your subscribers.  

Hidden psychology of fashion email design 

Here’s something most marketers won’t tell you: it’s not just about what you show, but how you show it. Color psychology contributes a lot to creating effective fashion email design. Warm tones can create urgency, while cool tones suggest sophistication and calm. Choose the one that best fits your current goals from our vast collection of ready-to-use fashion email templates. Send and test to optimize your campaign performance.

Technical considerations for 100% guaranteed results 

Responsive design is no longer optional. With 81% of all emails being opened on mobile devices, your fashion email templates must look flawless across all screen sizes. 

That’s why at Selzy, we focused on these key technical aspects to include in our email templates: 

• Adaptive layouts (work perfectly on both desktop and mobile)
• Fast-loading images 
• Clickable call-to-action buttons 
• Seamless integrations with mobile email clients 

How to grow your email list quickly (and legally!) 

Building a quality email list is an art form that takes time. But even there, there are some shortcuts you can use to achieve quick results. Focus on:

• Personalized signup offers (exclusive discounts, first-look previews) 
• Alluring pop-ups on your website 
• Social media cross-promotion (check Selzy’s built-in integrations!)
• Referral programs that reward subscribers 

Future (or reality?) of email templates for fashion industry

As artificial intelligence and personalization technologies advance, fashion email templates will become increasingly sophisticated. Imagine emails that dynamically adjust content based on individual subscriber preferences, time of day, and recent browsing history. 

Well, if creating a fashion email with ready-made blocks is too boring for you, we have something to surprise you. How about editing HTML code, playing with different interactive elements such as animations and clickable elements, and making your still emails completely moving?

Check out Selzy’s HTML email editor mode, available right in the drag-and-drop builder, which displays all your code in a visual format on the same screen. You don’t have to have different software, you don’t have to switch between tabs — just let your creativity fly and create an email design masterpiece that will conquer the souls of your subscribers. 

Selzy gives you more than just a collection of fashion email templates to choose from, it gives you the ability to customize each of them beyond recognition. So it would be a completely new email, good for a new campaign on the same audience.