Custom email templates

Why custom email templates are no longer just a nice-to-have

Standing out in today’s marketing chaotic jumble isn’t optional — it’s an absolutely compulsory thing for business success. Whether you’re running an e-commerce store, a service-based business, or a creative marketing agency, custom email templates help you create a unique brand presence that increases brand awareness for current audiences and helps get new subscribers. 

With properly designed custom email templates, you can transform ordinary marketing newsletters into useful tools that reflect your brand identity, broadcast its core values, and drive customer engagement.

Each of these email templates can be fully customized to match exact brand specifications and campaign goals. But if you still can’t find a match, Selzy’s custom email builder lets you customize any of our templates to a branded newsletter, unique promotional email campaign, personalized customer journey, or timely company update. 

How custom email template design speaks about your brand

Before we go deep into details, take a moment to think which of the following approaches better represents your business. Using the same email template as everyone else, or creating a custom email design that captures the voice, style and personality of your brand? Selzy’s custom email templates let you control every visual element of your email communications.

With custom email templates, you don’t have to start with a blank canvas, as you have a huge collection of ready-to-use samples. As every design is easily customizable within our intuitive drag-and-drop editor, you can create unique structure, formatting, and content blocks. Plus, you can add versatile visual components that you can further reuse for any other email campaigns. 

Need to visualize something unique? Generate it with our AI tool, pick from our built-in media center, or upload your own visual assets to create distinctive and recognizable email design.

Is there really a need for a human-written copy 

While our email template builder gives you complete design freedom, you don’t have to start from scratch with a copy. Our AI writing assistant helps craft native messaging in the preferred language that naturally matches your brand voice. Create unique content blocks, personalized greetings, or catchy CTAs that speak directly to your audience — and make them click.

And remember subject lines deserve special attention — they’re your first brand touchpoint in the inbox. Use our AI generator to create various options that reflect your voice, then test them one against another with our A/B testing tools to find out which one resonates best with your audience.

How does custom email template generator work

Take template customization even further with our custom email generator. Link any websites for visual inspiration, share examples of emails you like, and describe a perfect template in detail. Specify everything from color schemes to typography, content structure to block order. Our generator creates unique templates that match your vision while applying best practices in email design.

What makes email templates custom 

Use our drag-and-drop editor to add interactive features to any ready-to-use custom email template from this collection. Customizable components include not just static blocks, but also dynamic content blocks like personalized merge tags, countdown timers, embedded videos. 

Want maximum flexibility and complete control over every detail of your layout? Switch to HTML mode and code custom blocks while previewing changes in real time.

Take your media presence beyond just one channel by connecting social media and creating cohesive brand touchpoints through our pre-designed platform integrations.

How to structure content the way it should be

Even unique designs need logical organization. Our custom email templates are always designed in one-fit-all layouts that make sense for any type of content. Dedicated sections for different content types, smooth dividers between segments, reusable content blocks that enable versatility across email campaigns — all of that comes by design.

What content strategies should you test

All custom email templates built in Selzy are automatically responsive and tested across laptops, tablets, and mobile devices. So you can focus on creating your unique design and content while we handle technical compatibility. Consider creating different custom email templates, each for its own goal:

• Welcome sequences
• Promotional campaigns
• Newsletters and digests
• Transactional emails
• Event announcements

Test your custom email designs across various campaigns and audiences and use our analytics to measure performance and refine your approach.

Undeniable benefits of email templates

Custom email templates aren’t just about looking different — they’re about creating better results. Our templates help you:

• Create constant media presence for your brand
• Build reusable custom components for multiple campaigns
• Set up perfect brand consistency and awareness 
• Test various approaches in your marketing strategy 
• Scale your email design system in no time at all

With Selzy’s custom email templates, you can focus on creating distinctive email campaigns while trusting all the technical details to us. Because in today’s marketing reality, generic templates just won’t cut it.

Ready to shake up your marketing and start getting real tangible results? Sign up now and start sending your custom emails today!