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Abandoned Cart email templates

Role of timing in abandoned cart recovery 

Speaking about abandoned cart recovery, timing can make all the difference — whether you’re sending the first reminder, offering an incentive, or making that final attempt for winning back a sale. Since cart abandonment rates hover around 70% (but timely abandoned cart emails can recover some of those sales), having ready-to-use email templates for an abandoned cart is an absolute must. The right email template can turn those almost-lost sales into revenue when shoppers are still warm towards your products.

Selzy allows you to set up automated email chains, re-engage your subscribers and bring them back to your online ecommerce store. Our customer journey builder works with both email campaigns and chatbot sends, and you can connect with social media or other tools via integrations to follow up with your Facebook followers with timely emails.

Selzy's email automation

Looking for boosting recovery rates? Try these proven strategies using Selzy’s advanced tools:

  • Progressive discount ladders
  • Limited-time price guarantees
  • Exclusive bundle offers
  • Free shipping vouchers
  • Priority customer service

Get creative with your recovery tactics — your almost-customers might just need that extra push to complete their purchase!

Finding images for abandoned cart email templates 

Need attention-grabbing images that bring customers back? Selzy’s AI image generation tool is perfect for this! Type in what you’re looking for — like “shopping cart reminder” or “exclusive offer” — and get fresh options right away. Or browse our collection of ready-to-use stock images and GIFs in the built-in media library.

Media Center with GIFs, stickers and stock images

Want to use product-specific imagery? Upload custom photos or create animated GIFs showing abandoned items in action. After all, customers need to be reminded why they wanted these products in the first place — so make those items shine!

Make your emails impossible to ignore by using eye-catching design elements and persuasive typography. Every element in our abandoned cart email template can be modified without technical skills or design expertise. With Selzy’s customizable templates, you can turn simple recovery emails into compelling reasons to complete the purchase.

But if the drag-and-drop interface isn’t for you and you’re looking for more control and flexibility, switching to an HTML editing mode lets you code your own layouts and animations that are easy to customize.

HTML email editor

Creating email content that brings back the customer

In cart recovery, creating urgency often provides the final push toward purchase. Add dynamic countdown timers to limited-time offers — they’re super easy to implement with Selzy’s drag and drop editor. Place them at the top to drive conversions immediately!

Structure your recovery sequence without pushing to sell right away, try to act more gently: start with a gentle reminder, follow up with social proof, and close with an irresistible offer. The key is matching your abandoned cart email campaigns to different abandonment scenarios and customer behaviors.

Drag-and-drop email builder by Selzy

Keeping track of subscribers from other platforms  

Cart recovery works best with multi-channel reinforcement! Include your social media links (or better yet, review snippets!) in abandoned cart emails for showing product ratings, customer photos, and usage inspiration. You can also do this directly in the email by adding some AMP elements supported by Selzy. 

Winning back your mobile users 

Strengthen your strategy by promoting your mobile app — Selzy’s email editor includes pre-built app download blocks you can easily add to any template. This matters because research shows around 85% of cart abandonments happen on mobile devices. Make completing purchases easier on every platform!

Naturally, all our abandoned cart email templates are automatically responsive. Your customers won’t face any friction while completing purchases on their phones — everything works seamlessly.

Responsive email templates

Best practices for effective cart recovery

Effective abandoned cart email templates need smart implementation! Here’s how to get the most out of them:

  • Time your first reminder within an hour of abandonment
  • Test different incentive levels
  • Maintain brand voice even in recovery messages

Design your perfect abandoned cart email in Selzy (or choose from our proven pre-made options) and start recovering lost sales today.

When chasing abandoned carts, technical reliability is non-negotiable. Selzy’s templates deliver:

  • Perfect display across all devices
  • Lightning-fast loading times
  • Easy personalization options
  • Multi-platform preview testing
  • Automated sending sequences

Plus, our templates are optimized for deliverability to make sure your abandoned cart emails reach shoppers at the perfect moment.

Make sure every email campaign hits its target 

Remember, abandoned cart emails should balance urgency with helpfulness as they are both marketing promotions and friendly reminders. Use our templates to:

  • Address common purchase concerns
  • Show product benefits in action
  • Help customers proceed to checkout
  • Provide social proof by sharing customer testimonials
  • Ensure easy checkout options

With Selzy’s abandoned cart email templates, it’s easy to stay focused on recovery strategy while we handle the technical details. Because speaking about abandoned carts, every minute saved on email design is a minute you can spend optimizing your recovery tactics.

Email templates by Selzy

Choose from pre-designed email templates paired with re-engagement automation templates and launch your abandoned cart email campaign with confidence!