Top Spring Email Marketing Campaigns To Send Out This Year

Best ideas and spring email examples to use in your next campaign

Let’s check out some of the most important occasions and themes you can use in your marketing campaigns as spring begins and throughout the season. If you’d like to see all the yearly holidays in one place, check out our e-commerce calendar. 

Here, we’ll only cover the essentials, but we also offer monthly holiday guides that have more niche occasions. So, if you’d like to go beyond the most popular dates, reference our March newsletter ideas article. 

March emails

Beginning of spring

The arrival of spring itself can be a great topic for an email campaign as it’s often associated with positivity and fresh starts. Celebrate the change of seasons and inspire your subscribers with uplifting content and positive messages.

To welcome spring, send newsletters about gardening, relevant tools and supplies, spring cleaning, or enjoying time outdoors if these topics are relevant to your business. Alternatively, consider offering discounts on wintery items as February comes to an end.

Mardi Gras

Mardi Gras, meaning “Fat Tuesday” in French, is a festive celebration strongly associated with the US city of New Orleans. It often features parades, live music performances, and vibrant costumes. In 2025, Mardi Gras falls on March 4.   

It’s a great opportunity for brands to make their email marketing fun — the bright purple, green, and gold colors associated with this holiday can help you set the tone for a lively campaign. 

As far as discounts and offers go, you can run festive promotions on party supplies or food kits for dishes associated with Mardi Gras, or offer exclusive giveaways. Plus, you can run a UGC contest. For example, encourage your audience to share their Mardi Gras-inspired outfits, decorations, or recipes for a chance to win a prize from your brand. 

International Women’s Day

International Women’s Day (IWD) is a global celebration on March 8th that honors women’s achievements and advocates for gender equality. Women’s Day can be a powerful moment for brands to connect with their audience on the basis of shared values.

There are many ways to celebrate March 8th with your customers: offer product discounts, organize charity events, or simply send warm holiday wishes.

Need more ideas for your Women’s Day marketing campaigns? Check out our guides on the best Women’s Day subject lines and email examples to mark this occasion.

St. Patrick’s Day

St. Patrick’s Day is a holiday celebrated on March 17th to honor St. Patrick, the patron saint of Ireland. Over time, it has become a global celebration of Irish culture. In the US, it often features parades, green-themed festivities, and symbols like shamrocks.

Like any other holiday, it’s a great opportunity for email marketers. Reach out to your subscribers with limited-time offers, use playful green visuals, shamrocks, and content focused on Irish people and culture, and share recipes or DIY ideas in your holiday-themed newsletters.

If you want a more in-depth look at St. Patrick’s Day email marketing strategies, we’ve got you covered.

Eid al-Fitr

Eid al-Fitr is an Islamic holiday that marks the end of Ramadan, the month of fasting. The date is different every year, and in 2025, it is expected to fall on either Sunday, March 30th or Monday, March 31st, depending on the sighting of the moon. If your brand has many subscribers in regions with a significant Muslim population, this is another occasion for a well-crafted email campaign.

Start by sharing celebratory messages, offer special holiday discounts, and advertise products for Eid celebrations, from fashion to food.

Celebrating holidays like Eid al-Fitr is a great way to practice inclusive marketing. It can help your brand build stronger connections with your audience by showing respect for all cultures. 

April emails

April Fools’ Day

April Fools’ Day is celebrated on April 1 and makes for a great opportunity to show off your brand’s playful side. Here, humor, surprises, and creativity are the key ingredients for your email marketing.

One way to mark the occasion is to add a playful twist — for example, include “joke” buttons leading to fun surprises, like a humorous landing page with a discount for anyone who “survived” your prank. Another fun idea is to announce a fake product launch — like a sofa treadmill. Running an original and creative April Fools’ Day email campaign can even help your social media presence, as clever marketing promos are often reshared.

If you’re struggling to come up with ideas, check out our detailed guide on April Fools’ Day email examples.

Easter

Easter is a widely celebrated holiday that this year falls on Sunday, April 20. Even though Easter has religious roots, it’s also associated with renewal and family gatherings. That’s why businesses can create promotions to celebrate the day and engage customers. 

There are many ways you can incorporate Easter themes into your email marketing campaigns in April. For example, use bright spring colors and cheerful email subject lines, offer Easter-themed promotions (like discounts on products with bunny designs), or organize virtual egg hunts. 

Explore this topic in greater detail with our Easter email marketing ideas guide.

Earth Day

Earth Day, celebrated annually on April 22, is dedicated to environmental awareness and sustainability. It’s perfect for informing your customers about your company’s eco-friendly initiatives and promoting sustainable products.

Aside from that or offering discounts for recycling, you can also encourage customers to take eco-friendly action, like planting a tree, and share the moment on social media. Here’s one more Earth Day campaign idea for you — announce a sale and pledge to donate a portion of sales to environmental charities.

Discover even more Earth Day email marketing ideas in our dedicated article.

May emails

May Day

May Day, celebrated on May 1, offers a broad range of topics for an email marketing campaign. Any business can find a creative way to engage with the audience on May 1, whether celebrating spring or honoring workers.

For your May Day email marketing strategies, consider offering discounts on spring fashion, gardening supplies and tools, or outdoor products. Another great idea is to run a seasonal giveaway. It’s also a perfect time to highlight employees’ hard work — thank your brand’s staff in a newsletter to build a closer relationship with your audience and make your brand feel more personable and authentic.

Cinco de Mayo

Cinco de Mayo, celebrated on May 5, marks the anniversary of Mexico’s victory in the Battle of Puebla. This holiday is widely celebrated in the US with festive gatherings, food, and cultural appreciation. 

Cinco de Mayo emails are a great chance to attract customers with themed promotions. Businesses can offer discounts on food, drinks, and party essentials or share Mexican-inspired recipes, cocktail ideas, and DIY party tips. 

Mother’s Day

Mother’s Day, celebrated on May 11, is one of the biggest gift-giving holidays of the year, so be sure to prepare an email marketing campaign for this occasion! Whether selling gifts, advertising experiences, or simply celebrating moms, brands can create heartfelt messages that resonate.

Start by curating gift guides with thoughtful presents, from self-care sets to jewelry, to help out the customers. You can also offer limited-time discounts on popular gift items, like flowers and clothes. Even if you’re not in e-commerce, you could still run a Mother’s Day email marketing campaign — for example, if you’re working for a restaurant, consider offering brunch vouchers.

We understand just how important Mother’s Day marketing is — check out our guides for the best Mother’s Day email subject lines and campaign ideas.

Memorial Day

Memorial Day, observed on May 26, is a US holiday honoring military personnel who have lost their lives in service. Despite its solemn origins, Memorial Day is also the unofficial start of summer. Much like with May Day marketing, you can take advantage of balancing seasonal and patriotic themes when drafting your campaign.

For Memorial Day, businesses can launch sales on summer-related products like outdoor furniture, BBQ essentials, and travel gear. Show your appreciation for the armed forces by offering discounts for military members and veterans or donating to veteran support organizations.

Prepare for your Memorial Day email marketing campaign using our top tips and best practices.

Clever email subject line ideas for your spring campaign

Subject lines are crucial for the success of your email campaign — after all, they’re the first thing your audience sees. Here are a couple of spring email subject line ideas for your inspiration:

• Hello, spring! Fresh deals are blooming 🌸
• Spring cleaning? Don’t forget these deals!
• Easter surprises just for you — open to see!
• Hop into Easter savings 🐰
• May Day specials — don’t miss out! ⏳
• Celebrate mom with something special 💐
• Empower, inspire, celebrate — Happy Women’s Day!

Spring email tips that will take your newsletter to the next level

We have even more ideas on how to make your spring campaigns even more effective.

Segment your email list

Imagine you’re running a Mother’s Day marketing campaign, and your brand has a large customer base in both the UK and the US. How do you make sure clients in each country receive your emails on the correct date? The answer is segmentation. 

Email segmentation means dividing your email list into smaller groups based on location, interests, or past purchases, making the recipients more likely to engage. Instead of sending one generic email to everyone, segmentation allows you to tailor content to each group. 

Personalize your messages

Make your newsletters feel even more relevant to your subscribers with personalization. Use subscriber data like their name, past purchases, or preferences to create a more tailored experience for each recipient. An example of this would be sending your subscribers an email wishing them a happy birthday and including a promo code as a gift.

Use a compelling CTA

A call-to-action is a button or link that tells the recipients of your email what to do next — like “Learn more” or “Subscribe.” Since this article focuses on seasonal email campaigns, an example of a spring CTA could be something like “Shop spring styles” or “Spring into savings.” A strong CTA is clear, action-driven, and stands out visually to encourage clicks. Here’s a tip — you can also place a CTA in the subject line of your email to increase open rates.

Top spring emails from well-known brands

Let’s check out a few of our favorite spring emails from different brands.

Athletic Brewing: Spring blooms

This spring email design features bright colors and blooming flowers, commonly associated with spring. The products promoted in the email campaign are said to be perfect for the season. The email also features several CTA buttons and uses FOMO marketing, stating that the availability of a special spring drinks pack is limited.

Moment: Supporting women

For International Women’s Day, photography supplier Moment teamed up with other brands to offer a seasonal giveaway. The campaign uses an aesthetically pleasing pastel email design and calls for the support of women. It also prompts the recipients to share who inspires them, driving engagement.

Kampgrounds of America: First day of spring

This email from Kampgrounds of America takes a slightly different approach to celebrating the coming of spring. The email design uses the brand’s signature colors to reinforce the brand image, as well as several pictures of camps, inviting the recipients to book a trip. The email also encourages the recipients to check out seasonal camping tips. Another interesting feature is the reviews from other customers as a form of social proof.

Goldbelly: Feeling lucky

Gourmet food marketplace Goldbelly went all out with their email campaign for St. Patrick’s Day. The whole email is green, featuring lots of green foods, shamrocks, and references to Irish culture.

DoorDash: Easter savings

This Easter email from DoorDash is perfect — it features a pastel design and eggs and bunnies, as well as flowers. It references the occasion several times in an easy-to-understand language and has several different CTAs and links, so that every subscriber can find something they want.

SIPS: Sweet springtime visuals

We’re in love with this spring-themed email from the Swedish artisan tea brand SIPS. The visuals are just perfect for a spring email campaign, with floral illustrations and images of spring-themed products. Note also the language of this email. It features wordplay like “put a spring in your sip” — referencing both the season and the name of the brand.

Mount Sunny: Thanking the planet on Earth Day

This email from the wellness studio Mount Sunny sets a great example for Earth Day. For starters, it features an occasion-appropriate color scheme focusing on greens and neutrals. It also references the holiday and offers relevant products. 

Public Pool: Simple spring sale

You don’t always have to rack your brain trying to come up with seasonal puns or spend hours searching for perfect images. This spring sale email from Public Pool does the job — while it’s not as elaborate as some of the examples we’ve already seen, it’s an effective sales email. The colors and images are bright and saturated, and the CTAs are to the point.

Final thoughts

As you can see, spring marketing can be pretty effective! We hope we’ve inspired you to begin preparing your own campaigns. 

When drafting your spring emails, stick to a seasonal color scheme and use clever language to make an impression on your recipient. To make your campaign even more effective, use a CTA, segment your client list, and personalize your emails.