What makes great spring email subject lines
An email subject line is one of the most important parts of the email newsletter. According to a research by Superoffice, 33% of email recipients open an email based on the subject line. Here are a few tried and tested ways to improve your email subject lines and get the open rates up when preparing spring email campaigns.
A question in the subject line is the easiest way to spark interest.
Even when we know the answer to the question, our brains still want to confirm we’re right. By putting a question in the subject line, you make it so that the only way for your subscribers to confirm the answer is to open the email. The subject line should set expectations and then the email copy itself should fulfill them.
The best questions to provoke curiosity are ones in between the clickbait type and the vague/generic one. Here are some of the good examples from real marketing newsletters: