What is email tracking software?
Email tracking tools provide great help when you need to know more about your prospects’ behavior. They give you a limited look into what’s going on after users receive your email. Did they open it? Did they click the links? Did it even go through the spam filter?
When you use email marketing software like Selzy, metrics like opens and clicks are already integrated into your workflow. But that’s not the case if you engage your audience through Gmail or Outlook. It’s a common practice for cold emailing, account-based marketing, and B2B outreach. So, in this case you may need to enhance your mailbox with email tracking tools.
These tools can take many forms, from add-ons integrating in your email clients, to separate apps — but they have one thing in common: they track email engagement. Most services at least let you know if the email was opened. Some tools allow you to see email engagement in greater detail: how many times it was opened, and what links and attachments were clicked. Although opens and clicks don’t seem like a lot of data, it still lets you assess the efficiency of your cold email campaign, for example, so you get more conversions.
Using email tracking software is a great way to find out what’s working and what needs to change. If your emails are not as effective as you expected, try out new formats, topics, and layouts. Save the better-performing templates and use them in your next campaign. Learn from your mistakes and make use of the findings to improve your personal business or franchise email marketing efforts.