What to look for in a free email marketing tool
How do marketers choose an email marketing platform from numerous free tools and apps available? You might look for a certain feature that is crucial for your business. Here are some of the points to consider:
Usually, free plans have limited features so choose the one that provides everything you need. You can find all the information about the email marketing features on the pricing page of a platform’s website. Some of the features marketers usually look for are email templates, automation, email editor, segmentation, and whether there are opportunities to grow. Check if the platform’s limit is enough for your business campaigns. To do so, identify the number of emails you typically send and the contacts you already have. However, don’t expect too much: after all, free plans can’t be as sophisticated as paid ones.
The free plans of email marketing tools and apps usually have a subscriber limit. Make sure the tool’s limit is enough for the number of your contacts.
Apart from the number of contacts, you should also check how many emails you can send. The number of email sends may vary depending on the size of your business and your marketing plan. Ensure that the amount of emails is enough for you.
Although you are looking for a free email marketing tool, you might want to expand your possibilities in the future. Try to look for a tool that can provide valuable features even when your business grows. For example, if the number of your subscribers increases, you’ll need to send more emails. Or you may want to explore the advanced paid-only features. These can vary from A/B testing to segmentation or analytics depending on the service’s offers. Choose the marketing tool that can account for your business’s needs in the future.
Templates and customization opportunities
An intuitive email editor can significantly ease the marketer’ work. Drag-and-drop interface and useful templates are real time savers. And customization is a good way to make your emails stand out without a designer’s help: for example, add the logo, social sharing buttons, and unique value propositions. Thanks to it, the content of your emails will look interesting and trustworthy. So, check the email editor and see how many templates a platform provides and whether they match your preference.
Audience segmentation helps to divide your subscribership into groups based on various criteria (demographic, geographic, engagement level, etc.). Knowing different segments of your audience in turn benefits the marketing strategy. You can make your content more relevant and therefore drive more sales, have a higher open rate, and fewer unsubscribers. A solid marketing tool should also have segmentation features to deliver your emails to the right person at the right time.
Another feature worth mentioning is email automation. It is important to send your newsletters at the right stage of a customer’s journey because it enhances your clients’ experience and improves customer retention rate For example, with automation you can schedule a Happy birthday email for every customer or send an abandoned cart email. If a service has an automation feature, your email marketing campaigns become easier.