Top Mailchimp Alternative Services in 2026 (Better Features & Cheaper to Use)

Why people are switching from Mailchimp

Mailchimp was among the first brands ​​to introduce email builders. They offered an easy-to-use drag & drop editor and a wide variety of templates to get started quickly. But in recent years, dozens of modern email marketing tools have entered the market, and Mailchimp failed to keep up with innovations. They have ​​very basic ready-made templates for subscription forms, lack autoresponders, and the list management is poor — for example, you can’t tag contacts based on their actions.

Their famous forever-free plan was one of the most attractive options. But the monthly limit of 500 emails sent is way less than in other providers’ free plans, campaign reports are very basic, there’s only one subscriber list available, and automation is unlocked only on the Essentials plan. Even worse, the pricing plan has changed, and they started charging even for unsubscribed users on the list. And if you’re using the Free plan, considering these changes, it might become unavailable for you due to the limit of 500 contacts — including unsubscribed users!

Mailchimp “live chat support 24/7” seems to be nominal – it’s offline most of the time, even on workdays.

Instead, Mailchimp offers to contact their Helpbot. It understands only simple sentences and you’ll need to try a few different variations of one phrase each time.

Here’s a quick breakdown of Mailchimp’s pros and cons:

Luckily, there are lots of modern Mailchimp competitors, with far better features and options, which offer quality service at affordable prices.

Top-rated Mailchimp competitors

We have hand-picked the best Mailchimp alternatives among hundreds of other services. They are definitely appealing for small businesses, e-commerce, non-profit organizations, startups, etc.

Here are Mailchimp competitors with a free plan available.

Selzy — Best overall Mailchimp alternative for value and ease of use

The first comes Selzy — a simple and very email marketing-focused tool that also features built-in AI tools. It has a convenient email builder with different blocks for the most sophisticated designs. You can add a countdown timer, a menu, or an image carousel to your emails.

Selzy is more flexible than Mailchimp: you can finely tune the parameters of each block. Also, you can create a separate mobile version of your email.. You can add extra buttons or text to mobile emails.

As for email marketing options available in Selzy, it has:

• Standard features like automation, segmentation, personalization, and A/B testing.
• A variety of tools to make newsletters better. “Recommendations” helps you fix issues that could send your email to spam. “Marketing checkup” evaluates email marketing and helps to improve your campaign’s results.
• Built-in AI tools. AI-powered email builder (beta version), AI assistant for email copy and subject lines.
• Unlimited subscriber lists. As for Mailchimp, it allows you to create up to 3 lists on the Essentials plan and 5 on the Standard plan.
• Detailed reports. Selzy reports not only include basic indicators and click maps, but also represent the dynamics of monthly openings and analysis of devices.
• Great list management and an activity-based list cleaning feature.
• Live chat and email support is 24/7 ready to solve all issues with your campaigns.
• A free-forever plan includes a limit of 1,000 monthly emails, which is far more flexible than Mailchimp’s 500 emails per month. Selzy also has a Free trial with up to free 10,000 emails to 2,000 contacts per month if you will verify your card.

Pricing: $5.25/month (billed yearly) for 500 subscribers. 

HubSpot — Best all-in-one marketing and CRM platform

Same as Mailchimp, HubSpot is an all-in-one marketing platform that includes email marketing, landing pages builder, automation, sales tools, and many other features. They have an advanced CRM system integrated with email marketing, which allows you to make personalized offers to your customers.

Also, the platform lets you do A/B testing, create autoresponders, and drip email campaigns. They have friendly live chat support ready to answer your questions 24/7.

If you are looking for an all-inclusive marketing solution, try out HubSpot. It is suitable both for small businesses and enterprise companies.

HubSpot offers a free plan, with paid plans starting from around $9/month, though the total cost can increase depending on the number of users and contacts.

Pricing: $91/month (billed yearly) for 1,000 subscribers.

Mailjet — Best for transactional emails and developer-friendly features

In Mailjet, tracking real-time analytics becomes easier than ever. You’ll see how the customers respond to your emails and manage your mailing lists.

Customizable drag & drop editor allows you to create good-looking emails, which makes the service a very popular choice among beginners. It also has a gallery of cute pre-designed templates for any case.

Mailjet offers not only classic email features like email automation and analytics but also an opportunity to track user behavior and compare campaigns results. It also provides users with transactional email, developer-ready APIs/SMTP, and real-time collaboration.

The platform also has a free-forever access with unlimited contacts and a monthly limit of 6,000 emails. The free plan provides a fully functional bulk email service but the campaign analytics are limited and there are no advanced features like email verification service and A/B testing. Mailerjet’s dynamic pricing depends on the amount of emails sent per month instead of the contact list volume.

Pricing: $15.3/month (billed yearly) with a limit of 15,000 emails/month.

Moosend — Best budget-friendly alternative with advanced automation

Moosend allows creating personalized campaigns due to unlimited customer segmentation even for free users. The automation builder is also available for any pricing plan. Moosend is on average 30% cheaper than Mailchimp, which makes it a good alternative for companies with a limited budget.

It includes email templates and marketing tools: automation, landing pages, integrations with popular apps and services, AI-powered recommendations for e-commerce, and customizable reports on metrics.

Moosend also offers landing pages, signup forms, and AI-powered tools to help create and optimize campaigns. In addition to marketing emails, it supports transactional email, allowing you to manage both promotional and system messages in one platform.

Moosend doesn’t have a forever-free plan, but it offers a feature-rich free trial for 30 days. The free trial allows users to send unlimited emails, build one landing page and one automation workflow. 

Pricing: $13/month (billed yearly) for up to 1000 subscribers

Brevo — Best for omnichannel marketing (email + SMS + CRM)

Brevo is a tool that, same as Mailchimp, encompasses many aspects of marketing. They offer a wide range of services: from SMS campaigns to CRM tools, chat bots, and cross-platform live chat management. A forever-free plan is available, but it limits you to 300 emails per day, and analytics are available only on the Starter plan.

In addition to standard email features like automation, segmentation, and analytics, Brevo includes a built-in AI content generator to help create emails faster and improve campaign performance.

The platform also supports transactional emails, allowing you to send order confirmations, notifications, and other system messages alongside your marketing campaigns — all from the same tool.

Paid plans include basic and advanced statistics, social media ads, landing page builder, multi-user access, and plenty of other options. Also, the users can have a live chat with support to solve any issues quickly — and the custom plan offers tailored onboarding.

Pricing: $8/month (billed yearly) for 5000 emails/month.

Omnisend — Best Mailchimp alternative for e-commerce businesses

Omnisend makes a perfect tool for e-commerce: it has conversion-focused automation and convenient segmentation options. It integrates well with Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop.

Omnisend has a wide range of features for online stores like the ability to browse abandonment and cart recovery. It also goes beyond with some advanced options like unique signup forms, automated product recommendations, interactive gift boxes, and web push notifications.

Omnisend offers a fully functional free plan with a limit of 250 contacts, 500 monthly emails, 60 SMS messages, and 500 web push notifications.

Unlike Mailchimp, Omnisend lets you combine email, SMS, and push notifications in a single workflow, making it easier to create cohesive customer journeys across multiple channels.

Another advantage of Omnisend is a beautiful gallery of templates for landing pages.

Pricing: $11.2/month (paid for 3 months upfront) for 1,000 contacts.

AWeber — Best for small businesses focused on newsletters

Same as Mailchimp, AWeber has plenty of integrations and features. It allows users to build long-lasting relationships with their customers to boost conversion rates. The platform is easy to set up and use, with a drag-and-drop email builder, pre-designed templates, and basic automation tools for newsletters, welcome emails, and follow-ups.

AWeber is great for e-commerce, as it can be easily integrated with shopping platforms like Magento, Shopify, and Etsy.

As for the other benefits and perks:

• AWeber allows the usage of autoresponders, which maximizes user engagement.
• A tool has a wide template library and offers detailed analytics for every email.
• You can use AWeber’s mobile app and access all the features at any time.
• AWeber is a solid choice if customer support matters more than advanced automation.

Data importing in AWeber can be a bit complicated, so this feature is not its strong suit.

One of AWeber’s biggest advantages is its support. Unlike many competitors, it offers 24/7 customer support across all plans, along with helpful onboarding and “done-for-you” setup options to get campaigns running quickly.

AWeber offers a free plan with a limit of 500 subscribers, one contact list, one automated sequence and landing page. Only basic templates are available.

Pricing: $12.5/month (billed yearly) for 500 contacts.

Kit — Best for creators and content-driven businesses

Kit is a tool that targets content creators and people who work in creative industries. It offers industry-specific features like Creator Network, which is an instrument for growing email lists without having to spend time posting more on social media. It also allows users to sell digital products like e-books. But even if you’re not a TikTok influencer, an independent newsletter writer or a musician, you can still give it a try!

Kit has more flexibility in managing lists and contacts –– it allows you to create better-targeted campaigns. They also offer a convenient landing page builder: you can create an unlimited number of pages and use a custom domain name. There is also a beautiful gallery of landing page templates that can be customized to your taste.

An advanced segmentation feature allows you to make the process of targeting campaigns more accurate and create better-personalized offers for your subscribers.

The platform also integrates with popular CRM systems and e-commerce systems like WooCommerce and Shopify.

Kit also offers a functional free plan with a limit of 1,000 subscribers and basic features available except for Creator Network, referral system, and tools for advanced email marketing like automation.

Pricing: $33/month (billed yearly) for 1,000 subscribers.

GetResponse — Best for sales funnels and webinars

GetResponse is great for automation. It lets you trigger sale conditions, do A/B tests, and remove conditions. The tool also makes it simple to move subscribers from one list to another.

The platform is available in 25 languages, which is very convenient for international teams. Also, GetResponse offers a set of unique paid features, like a landing page creator and a webinar tool. Their multimedia center, which gives you access to stock photos and generation of QR codes is also a nice addition.

The platform also includes AI-powered features to help optimize content and workflows, as well as advanced automation that lets you build multi-step customer journeys based on user behavior.

GetResponse offers a free plan with limited features, as well as a 14-day trial to explore premium functionality.

Pricing: $15.58/month (billed yearly) for 1,000 subscribers.

Constant Contact — Best for nonprofits and event-based campaigns

Constant Contact is a simple and beginner-friendly email marketing platform designed for small businesses. It includes a drag-and-drop editor, automation tools, and built-in AI writing assistance that helps generate email content based on your goals.

Built-in tools for e-commerce solutions help online shops reach their customers. It is easy to create surveys and polls, donation pages, or dynamic sign-up forms. Unfortunately, the free plan is not available but each pricing plan has a 14-day free trial with a full refund in case something goes wrong.

Constant Contact is perfect for WordPress and easily integrates with its most popular plugins like OptinMonster, WPForms, and others.

Pricing: $8.4/month (billed monthly) for 500 contacts with a 14-day trial period and additional SMS marketing for $10/month with a limit of 500 messages.

MailerLite — Best for beginners and simple email campaigns

MailerLite is one of the easiest tools to use, especially if you’re just getting started. You can also add polls and surveys to your campaigns to track user experience.

Besides, there are lots of other tools to capture leads like popup forms, marketing automation, and segmentation of contacts. All these options let you target the right users at the right time. As for reporting, the platform has built-in real-time reporting tools to analyze your marketing campaigns and an A/B testing feature. MailerLite also offers unique features like selling digital products and a paid subscription for newsletters.

It also includes tools for monetizing your audience, such as paid newsletter subscriptions, digital product sales, and appointment booking, making it a strong option for creators and small businesses looking to generate revenue directly from their email list.

MailerLite has a forever-free plan with 12,000 emails/month and 1,000 contacts. The free plan has all the basic features except for 24/7 support — it’s only available for the first 30 days.

Pricing: $9/month for 500 contacts.

Campaign Monitor — Best for advanced email design and branding

The peculiarity of Campaign Monitor is two separate email marketing platforms. One of them –– CM Commerce –– is perfect for e-commerce, and the other can be used in other businesses.

CM Commerce integrates with WooCommerce, BigCommerce, and Shopify, has smart customer segmentation, pre-made customer journey automation templates, and more. It also includes behavioral targeting features, pre-made customer journey automation recipes, smart customer segmentation, and reviews & user-generated content.

Campaign Monitor for other businesses provides you with marketing automation workflows, advanced analytics, A/B testing, and segmentation. You can also create SMS campaigns, but for separate pricing.

Campaign Monitor doesn’t offer a free plan, but it has a free trial that allows users to create and send a campaign to 5 subscribers. The paid plans are also on the pricier side compared to other products from our list.

Pricing: $10.8/month (billed monthly) for 500 subscribers.

What makes a good Mailchimp alternative

Let’s see what to look out for, when seeking a reliable Mailchimp competitor.

Automation

Complex automation services improve email marketing efficiency. They target the right people at the right time –– and do all that with a minimum manual effort.

In Mailchimp, you can trigger email messages and personalize them based on specific actions customers take. But some options lack flexibility. For example, in this tool, email lists are separated from each other, and if one user belongs to two different lists, they appear as a subscriber twice. In some situations that’s inappropriate.

Create multiple lists in: Selzy, Brevo, Omnisend.

Email analytics

Analytics show what’s working — and what isn’t

Mailchimp lets you analyze your campaigns, but it looks a bit basic and lacks some advanced features like email surveys, opens by location, etc.

The following services are better: MailerLite, GetResponse.

Diverse channels

It’s great when your email provider does more than just letting you send emails, create SMS campaigns, and use push notifications. Even better, when it has options for managing clients and deals: keeping all this in one place saves tons of your time.

The problem is, Mailchimp claims to offer CRM services but they don’t include pipeline management features — it’s mostly for organizing contacts. You can save the day using integrations with other CRM services like Pipedrive — but why would you need Mailchimp in the first place then?

Competitors with built-in CRMs: EngageBay, ActiveCampaign, Zoho.

Send SMS via: Brevo, ActiveCampaign.

Segmentation & Personalization

To make your customers more personalized offers, you’ll need to segment the audience. All modern email marketing services offer this option both in paid and free plans. Flexible segmentation features are important for the success of your email marketing campaign.

Mailchimp lets you segment subscribers, but your plan limits how flexible segmentation is

Mailchimp alternatives with advanced segmentation features: Omnisend, AWeber, Hubspot.

Support

Customer support solves your issues with email marketing service, so that’s very important to choose the service with prompt managers available 24/7.

As we mentioned above, Mailchimp claims to have round-the-clock live support, but in fact, live chat is unavailable most of the time, and communication with the bot is not always helpful. Also, the quality of support depends a lot on the pricing plan — for example, priority support and phone support is only available for Premium users. And on basic pricing plans, it is hardly possible to get a reply earlier than one-two weeks of expectation. Let alone the fact that support is only available via email and for the first 30 days on the free plan!

The services with fast & friendly support: Selzy, MailerLite, Brevo.

Mobile app

Mobile apps help get access to all features anywhere, anytime. Unfortunately, many email marketing services lack this option. Mailchimp has a mobile app to create beautiful user-friendly emails on the go.

Email tools with convenient mobile apps: AWeber, HubSpot, MailerLite.

Affordable pricing

At first glance, Mailchimp offers quite generous payment options. They offer an in-built CRM, nice free pre-designed templates to create the best newsletters. But if you read the conditions till the end, an unwelcome surprise awaits you.

You pay for the total number of customers, not just for subscribed ones. So, the final cost is not so straightforward.

Cheaper alternatives: Selzy, Brevo, MailerLite.

Who should choose which Mailchimp alternative?

Not sure which platform fits your needs? Here’s a quick guide to help you decide:

Choose Selzy if:

• You want the best balance of price and features.
• You need an easy-to-use email builder.
• You’re looking for strong core functionality without overpaying.

Choose HubSpot if:

• You need a full marketing and sales ecosystem.
• You want a built-in CRM with advanced customer tracking.
• You’re managing a growing team or complex funnels.

Choose Mailjet if:

• You need both marketing and transactional emails.
• You want API access or developer-friendly features.
• You send high volumes of emails.

Choose Moosend if:

• You want advanced automation at a lower cost.
• You’re looking for a budget-friendly Mailchimp alternative.
• You don’t need a full all-in-one platform.

Choose Brevo if:

• You want email, SMS, and CRM in one place.
• You’re looking for a cost-effective omnichannel tool.
• You plan to run multichannel campaigns.

Choose Omnisend if:

• You run an e-commerce store.
• You need features like cart recovery and product recommendations.
• You want ready-made ecommerce workflows.

Choose AWeber if:

• You focus mainly on newsletters.
• You want reliable customer support.
• You prefer a simple, traditional email marketing tool.

Choose ConvertKit if:

• You’re a creator, blogger, or solopreneur.
• You want to sell digital products or subscriptions.
• You need audience-building tools.

Choose GetResponse if:

• You want built-in sales funnels and webinars.
• You focus on lead generation and conversions.
• You need more than just email marketing.

Choose Constant Contact if:

• You run a small business or nonprofit.
• You need event marketing tools.
• You want a simple, guided experience.

Choose MailerLite if:

• You’re just getting started.
• You want a clean, beginner-friendly interface.
• You need simple campaigns without complexity.

Choose Campaign Monitor if:

• Design and branding are your top priority.
• You want visually polished email campaigns.
• You work with clients or agencies.

Still unsure? Start with Selzy for the best mix of simplicity, features, and affordability — then explore more specialized tools if your needs grow.

FAQ about Mailchimp alternatives

Why are people switching from Mailchimp?

Most users switch from Mailchimp due to rising costs, limited automation on lower-tier plans, and restrictions like charging for unsubscribed contacts.

What is the best Mailchimp alternative?

The best Mailchimp alternative depends on your needs.

Selzy is a strong all-around option thanks to its affordability and ease of use, while tools like Omnisend and ActiveCampaign are better suited for ecommerce and advanced automation.

What is the cheapest Mailchimp alternative?

Several tools are cheaper than Mailchimp, including Selzy, Brevo, and Moosend.

These platforms offer similar core features — often without charging for unsubscribed contacts.

Is there a free alternative to Mailchimp?

Yes, many Mailchimp alternatives offer free plans, including Selzy, MailerLite, Brevo, and HubSpot.

However, free plans usually come with limits on contacts, emails, or advanced features.

Which Mailchimp alternative is best for beginners?

MailerLite and Selzy are among the easiest tools to use, thanks to their intuitive interfaces and simple setup.

Which Mailchimp alternative is best for e-commerce?

Omnisend is one of the best options for e-commerce, offering features like cart recovery, product recommendations, and integrations with major platforms.

Is Mailchimp still worth it in 2026?

Mailchimp is still a reliable platform, but many businesses find better value in alternatives that offer more flexible pricing and advanced features.

How hard is it to switch from Mailchimp?

Switching is usually straightforward. Most platforms let you import contacts, templates, and campaigns, and some offer migration tools to simplify the process.