To begin with, Women of Email is more than a community — that’s an entire certified association. Jen Capstraw founded it in 2016 to “address limited gender diversity among email conference speakers.” To this day, the participation is only limited to women who pursue careers in email marketing.
How useful is it? It’s meant for women who seek professional advice, support and job opportunities. My personal experience: whatever question/request I posted there, I got insightful replies and help from the experts in the group. This community is my go-to place if I need advice. For laughs, too!
Speaking of employment, the place shows value to both job seekers and job givers. Employers have access to thousands of professionals in every niche of email marketing and if you search for employment, around 60% of all posts are job opportunities.
It seems to me that making it a closed community for women only made it click. Not because men are evil (ok, ok, just kidding!) but because a common goal brought people together. Since the beginning, the community only kept growing.
Can I get expert advice? Yes. Remember that the whole thing started because women were underrepresented at email conferences, that is places where experts meet.
Everyone in the community is involved in email marketing as the members share career advice, coding tips, and so on. Actually, expert advice is probably the key feature of the community. Anyone can ask a question and have an expert reply.
Once in a while there’s a No stupid questions day — participants anonymously ask questions and receive replies.
How fun is it? Let’s put it this way: the community is so welcoming you feel like you’re not online but at a party with friends. And as it happens at parties, there’s a dancefloor where you can go wild, and there’s a table in the corner where serious stuff is discussed. Pick what you prefer.
Admission process. Membership is free but restricted. When signing up you have to prove two things: that you identify as woman, genderqueer or non-binary and have professional experience related to email marketing.
It’s recommended to use your full name and provide a URL to your LinkedIn account with a headshot. If these criteria are met, the registration shouldn’t take long.