Tips to maximize the success of your campaign
Launching a successful franchise email campaign requires some careful planning and the right tools. By following these simple tips, you can increase your chances of boosting engagement and achieving your marketing goals:
Make your emails interesting and useful
No one likes receiving boring, repetitive emails that don’t provide any value. When creating content, make sure it is something your target audience will find not only relevant but also helpful. Include tips and tricks (for example, how to launch a business, how to hire staff, how to attract customers, how to implement a particular business process), success stories from other franchisees, or industry news. Keep your sales pitches to a minimum.
Optimize for mobile users
As more than a third of all emails (36,6%) are viewed on mobile devices, it is important to ensure that your content can be easily read on tablets and smartphones. Optimize your email for these devices by using a responsive design that automatically adjusts the layout according to the screen size of the device. Test your campaign on various mobile devices before you send it out to prevent any embarrassing technical glitches. There are many different services available for testing the layout of emails, which enable you to see how your message will look on various devices. These include Litmus and Email on Acid.
Don’t forget to personalize
When you send out a franchise email campaign, it is crucial to make sure that each recipient feels like they are receiving a one-on-one message. To do this, use personalization to add the recipient’s name and other details into your subject line, message body, and/or call to action buttons.
Consider what might be relevant for each reader, such as their location or other industry-specific factors. For example, if you are targeting franchisees in California, your subject line might read: “Franchise opportunities in California: How this market can skyrocket your business”. Or if you’re sending a campaign to someone who is located in the United Kingdom, information about similar businesses in that region can help increase your chances of success.
These simple steps will help you increase your open and conversion rates and make your recipients feel valued.
Always provide a way out
Your emails should always feature an unsubscribe link so that your readers don’t feel pressured into anything against their will. If you try to conceal the unsubscribe link or neglect to include one, your subscribers will become disgruntled with you, which is the last thing you want.
Ask your audience for a feedback
Without feedback from your audience, it’ll be difficult to make your relationship with them stronger and enhance future email marketing projects. Asking for opinions, suggestions, or any other kind of feedback should become second nature when dealing with franchise leads.
One effective way to engage potential franchisees is by simply asking for their input. For example, include a question in your email that gets them thinking about how they’d approach the business if it were up and running. This will help keep their interest piqued as you guide them through the sales process.
Track your performance and optimize accordingly
There is nothing worse than sending an email campaign and not having the metrics to show that it was successful or not. This can be a waste of time, money, and effort from all sides. Make sure you have email tracking in place so you’re able to know whether your emails are getting opened, how many click throughs there are, what content is converting your readers, and so on.