Best Mother’s Day Email Subject Lines

Best Mother’s Day Email Subject Lines
12 May, 2023 • ... • 826 views
Irene Dmitrieva
by Irene Dmitrieva

May 14 is the day when America celebrates Mother’s Day in 2023. As the holiday approaches, it is the perfect time for marketers to start thinking about their email campaigns. However, coming up with fresh and engaging email subject lines year after year can be a daunting task, especially when the classic “Happy Mother’s Day!” has been overused to the point of becoming generic. If you’re struggling to find inspiration for your Mother’s Day email subject lines, don’t worry – we’ve got you covered. In this article, we’ll share some expert tips and examples to help you create subject lines that are both attention-grabbing and effective.

110+ best Mother’s Day email subject lines ideas

If you’re struggling to come up with a creative subject line for your Mother’s Day email campaign, we’ve got you covered. Here are some ideas for any industry to get your creative juices flowing:

General examples

  • Time is running out to find the perfect Mother’s Day gift
  • Celebrate Mom with our best gifts
  • Our Mother’s Day gift guide has something for every Mom
  • Make her feel special this Mother’s Day
  • Show Mom some love with our Mother’s Day deals
  • Mother’s Day is just around the corner – are you ready?
  • Don’t forget to spoil Mom this Mother’s Day
  • Time to show Mom some appreciation
  • Make her smile with our Mother’s Day gifts
  • Celebrate the amazing Mom in your life
  • Give Mom a gift she’ll cherish forever
  • The ultimate Mother’s Day gift guide
  • A Mother’s Day gift for every type of Mom
  • Treat your Mom to something special this Mother’s Day
  • Show your Mom how much you love her this Mother’s Day

Sale subject lines

  • Get a gift for Mom and save big
  • Last chance to get Mother’s Day gifts on sale
  • Hurry! Our Mother’s Day sale ends soon
  • Treat Mom without breaking the bank
  • Don’t miss out on our Mother’s Day deals
  • Mother’s Day blowout sale
  • Save big on gifts for Mom
  • Get amazing deals on Mother’s Day gifts
  • Huge discounts on gifts for Mom
  • Mother’s Day sale: up to 50% off
  • The best Mother’s Day deals are here
  • Get your Mother’s Day gifts at a steal
  • Last chance to save on Mother’s Day gifts
  • Don’t miss our Mother’s Day clearance sale
  • Mother’s Day gifts at unbeatable prices
  • Final hours of the Mother’s Day sale

‘Get a gift’ headlines

  • Get Mom the gift she deserves
  • Get her the perfect Mother’s Day gift
  • Get her something she’ll love this Mother’s Day
  • Get her a gift that shows how much you care
  • Get Mom a gift she’ll never forget
  • Get the perfect Mother’s Day present now
  • Get creative with our Mother’s Day gift ideas
  • Get Mom something she’s been wanting
  • Get the best Mother’s Day gift for your amazing Mom
  • Gift [Brand or Product] this Mother’s Day

‘Discount’ headlines

  • Save on Mother’s Day gifts
  • Discounted gifts for Mom
  • Mother’s Day discounts you won’t want to miss
  • Our best deals for Mother’s Day gifts
  • Mother’s Day discounts up to 70% off
  • Don’t miss out on our amazing Mother’s Day deals
  • Score big savings on gifts for Mom
  • Treat Mom without breaking the bank with our discounts
  • Get more for less with our Mother’s Day discounts

‘Free shipping’ headlines

  • Free shipping on Mother’s Day gifts
  • Celebrate Mom with free shipping
  • Get free shipping on all Mother’s Day gifts
  • Shop our Mother’s Day gifts and enjoy free shipping
  • Mother’s Day gifts delivered for free
  • Free shipping on all Mother’s Day orders
  • No shipping fees on Mother’s Day gifts
  • Celebrate Mom with free shipping on her gifts
  • Mother’s Day made easy with free shipping

‘Last-minute’ headlines

  • Last-minute Mother’s Day gifts
  • Don’t panic – we have last-minute Mother’s Day gift ideas
  • Last-minute Mother’s Day shopping made easy
  • Last chance to get your Mother’s Day gifts in time
  • Last-minute gifts for the procrastinator in you
  • Get your Mother’s Day gifts just in time
  • Don’t stress – we have last-minute Mother’s Day gifts
  • Same-day delivery for your last-minute Mother’s Day needs
  • Time is running out! Order your Mother’s Day gifts now
  • Still time for your Mother’s Day gift

Beauty & Fashion subject lines

  • Give Mom the gift of beauty this Mother’s Day
  • Treat Mom to something stylish this Mother’s Day
  • Our Mother’s Day fashion picks
  • Make Mom feel beautiful this Mother’s Day
  • The perfect accessory for Mom this Mother’s Day
  • Glam up Mom’s Mother’s Day with our beauty picks
  • Fashion-forward Mother’s Day gifts for Mom
  • Stylish Mother’s Day gifts she’ll adore
  • Pamper Mom with our beauty and skincare gifts
  • For the fashionista Mom: our Mother’s Day picks

Funny subject lines

  • You’re the balm, Mom – Mother’s Day gift ideas
  • For the woman who gave you life (and a few gray hairs)
  • Thanks, Mom, for not putting me up for adoption
  • Because you’re the reason we’re all here – Mother’s Day gift ideas
  • Don’t forget to call Mom (and buy her a gift)
  • Moms deserve medals, but gifts are easier to wrap
  • Because Mom deserves more than just a macaroni necklace
  • Thank you for not giving up on me, Mom – and for your gift
  • Let’s make Mom proud and get her an awesome gift
  • Not to be your mom but…
  • She can buy herself flowers, gift her the [Product] instead
  • I got it from my Mom
  • Flowers fade but the [Product] won’t: Gift it to your Mom

Subject lines with emojis

  • 💐 Celebrate Mom with our Mother’s Day gifts 💐
  • 🎁 Give the gift of love this Mother’s Day 🎁
  • 💖 Show Mom how much you care 💖
  • 🌺 Brighten Mom’s day with our Mother’s Day gifts 🌺
  • 🎉 Celebrate Mom in style this Mother’s Day 🎉
  • 🌸 Spoil Mom this Mother’s Day 🌸
  • 💝 Give the gift of love and appreciation 💝
  • 🎀 Get the perfect Mother’s Day gift 🎀
  • 🎉 Celebrate Mom in style 🎉

More cool subject lines

  • Unique Mother’s Day gifts she’ll love
  • Personalized Mother’s Day gifts for every Mom
  • Give Mom the gift of relaxation this Mother’s Day
  • Perfect Mother’s Day gifts for the outdoorsy Mom
  • Our top picks for the perfect Mother’s Day gift
  • Mother’s Day gifts that will make her day
  • Handmade gifts for a personal touch this Mother’s Day
  • Unique gifts for the one-of-a-kind Mom in your life
  • Mother’s Day gifts for the plant lover Mom
  • For the adventurous Mom: our top picks for Mother’s Day
  • Shout out to all the dog Moms

Top 10 Mother’s Day email subject lines

With inboxes flooded with promotional emails, it can be challenging to grab the recipient’s attention. The subject line is the first impression that can make or break the email’s success no matter the industry. Here are the 10 best subject lines for Mother’s Day emails that are a success:

From: Bluethumb

Subject: Make Mother’s Day memorable 💝

Preheader: Spoil Mum with Art this Mother’s

Mother’s Day email subject line example
Source: Milled

This subject line uses emotional triggers to grab the reader’s attention. The word “Memorable” evoke a sense of excitement and anticipation, while the heart emoji (💝) adds a touch of warmth and affection. These emotional triggers are particularly effective when targeting e-commerce clients who are looking to make Mother’s Day extra special for their loved ones.

From: Dunkin Donuts

Subject: Celebrate Mother’s Day 🎉 with twice the cards!

Preheader: Give Mom an e-gift card and a greeting card

Mother’s Day email subject line example from Dunkin Donuts
Source: Really Good Emails

This example of the subject line conveys a sense of excitement and celebration around Mother’s Day. The use of the party popper emoji also adds a festive touch to the subject line, which can catch the recipient’s attention in their inbox. The phrase “twice the cards” can encourage the recipient to open the email and learn more about the deal.

From: Allset

Subject: Mother’s Day with extra $2 off

Preheader: + Get some ideas for a delicious gift she won’t forget.

Mother’s Day email subject line example from Allset
Source: Really Good Emails

The subject line clearly states the purpose of the email, which is to offer a discount on Mother’s Day purchases. With the additional $2 off highlighted, customers are more likely to open the email and engage with its content, since everyone loves to save money.

Moreover, the preheader “+ Get some ideas for a delicious gift she won’t forget” adds further value to the email by suggesting that it will not only offer a discount but also provide ideas for gifts that will delight the moms. This can encourage customers to open the email, explore the content, and potentially make a purchase.

From: Roma Designer Jewelry

Subject: Mother’s Day Shipping Cutoff is SOON! 🌹

Preheader: Save 30% (up to 75% off clearance) in our Mother’s Day

Mother’s Day email subject line example from Roma Designer Jewelry
Source: Milled

This subject line is attention-grabbing and conveys a sense of urgency to the recipients. The phrase “shipping cutoff is SOON” implies that time is running out, and it’s a call-to-action for the recipients to take immediate action to place their orders before it’s too late.

The use of the rose emoji 🌹 adds a touch of emotional appeal and warmth to the subject line. This can help evoke positive feelings and emotions in the reader, making them more likely to open the email.

From: Rally House

Subject: Mom-Approved Gifts 🎁😍 | The Perfect Present For Mother’s Day ❤️️

Preheader: Find the perfect gift for Mom at Rally House!

Mother’s Day email subject line example from Rally House
Source: Milled

The subject line is attention-grabbing and compelling. It has emojis to convey emotions of excitement, joy, and love, which are all associated with Mother’s Day. The phrase “Mom-Approved Gifts” suggests that the gifts in this e-commerce email have been specifically chosen with mothers in mind. And the phrase “The Perfect Present For Mother’s Day” reinforces the idea that these gifts are exactly what the reader is looking for to show their love and appreciation to their mother.

The combination of the gift box emoji 🎁😍 and the heart emoji ❤️ evokes a sense of anticipation and excitement in the reader, as they anticipate the moment they give their mother the ideal present.

From: Vitality 4 Life Australia

Subject: Nourish the one who nurtures you | Mother’s Day ❤️

Preheader: Sales on healthy products for the home.

Mother’s Day email subject line example from Vitality 4 Life Australia
Source: Milled

The phrase “Nourish the one who nurtures you” is a powerful and emotional message that highlights the selflessness and love that mothers provide to their families. By using this phrase, the subject line conveys a sense of gratitude and appreciation toward mothers. The addition of the heart emoji ❤️ adds a visual element that enhances the emotional impact of the subject line. 

The preheader “Sales on healthy products for the home” informs the readers about the promotional aspect of the e-commerce email. This information can encourage the readers to open the email and explore the sales on offer.

From: Ethika

Subject: Mother’s Day Essentials!

Mother’s Day email subject line example from Ethika
Source: MailCharts

The subject line is effective because it immediately communicates the purpose of the email. The use of the word “essentials” creates a sense of urgency and importance, making the reader feel like they need to open the email to find out what these essential items are.

From: Nuts.com

Subject: The 🔑To Mother’s Day Is…

Mother’s Day email subject line example from Nuts.com
Source: MailСharts

This subject line stands out because it creates a sense of intrigue. The use of the key emoji 🔑 indicates that there is a secret or special key to celebrating Mother’s Day in the best possible way. The reader is curious about what this key could be and is likely to open the email to find out.

The subject line is also effective because it is short and to the point. It doesn’t reveal too much information, leaving the reader with a sense of mystery that encourages them to open the email. The use of the ellipsis at the end of the subject line also creates a sense of anticipation, as if there is more to come.

From: MunchPak

Subject: Get A Free MunchPak For Mother’s Day 🎁

Mother’s Day email subject line example from MunchPak
Source: Mailcharts

This subject line stands out because it offers a clear benefit to the reader, namely a free gift for Mother’s Day. The use of the gift emoji 🎁 also adds to the appeal of the subject line, as it suggests that the reader will receive something special and valuable.

Also, the subject line is short and to the point, which makes it easy to understand and remember. This makes it more likely that the reader will open the email and take advantage of the offer.

From: FirstCry 

Subject: FINAL HOURS! Explore Mother’s Day Celebrations

Preheader: Onesies, Frocks, Nightwear & Many More For Your Children

Mother’s Day email subject line example from FirstCry
Source: Mailcharts

The email subject line “FINAL HOURS! Explore Mother’s Day Celebrations” is used to create a sense of urgency and prompt the recipients to take immediate action. The phrase “FINAL HOURS” implies that time is running out and encourages the recipients to open the email and make a purchase before it’s too late.

By highlighting the idea of “Mother’s Day Celebrations,” the company appeals to the emotional connection between mothers and their children, which is a central theme of the holiday. This can help capture the recipient’s attention and encourage them to open the email.

A few tips to make Mother’s Day email subject line better

Crafting the perfect subject line can be tricky. But with these tips, you’ll be well on your way to a successful Mother’s Day email campaign.

Keep it concise

It’s been proven that shorter email subject lines are more effective than longer ones. Studies from Retention Science suggest that an ideal length for a subject line lies between 6 to 10 words, which translates to about 40-60 characters. To make sure your message doesn’t get truncated on mobile devices, it is recommended that you limit your subject lines to a maximum of 40 characters.

Avoid spam style

Email services often filter emails that have subject lines that sound like spam. Using all caps, excessive punctuation, and words such as “free,” “buy now,” or “limited time offer” can trigger spam filters and hurt your email’s deliverability. Instead, focus on creating subject lines that sound personal and authentic.

Don’t forget about personalization

Personalized subject lines have a higher open rate than generic ones. In fact, according to a study, personalized subject lines can increase open rates by 26%. Including the recipient’s name or other personalized information (such as their purchase history, location, or interests) in the subject line can help your email stand out in the crowded inbox and encourage the reader to open it.

Test different subject lines

Testing different subject lines can help you find the best-performing one. Email A/B testing involves creating two versions of an email copy with different subject lines and sending them to a subset of your email list. After some time, you can analyze the data to determine which subject line had a higher open rate, click-through rate, or conversion rate. Then, use the winning one for the rest of your email list.

Final thoughts

Writing catchy email subject lines for Mother’s Day doesn’t have to be a daunting task. By following our tips and examples, you can create messages that resonate with your audience and stand out from the competition. Remember to personalize your message, avoid spam style, test your subject lines, and keep them concise. Plus, make use of automation features to plan your campaign in advance. And most importantly, believe in yourself and your ability to create meaningful content.

Article by
Irene Dmitrieva
As a marketing copywriter, I have experience creating compelling content for websites and social media posts. My background in market research helps me ensure that my copy is both on-brand and data-driven. I am excited to bring my skills and experience to Selzy team and help drive success for this company.
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