Design email templates

How important is first impression in marketing

In today’s marketing communications, visual impact is everything — whether you’re sending latest product line updates, announcing a new service, or sharing creative DIY ideas. So who can benefit from these email templates? Literally anyone looking for well-designed email templates, not just designers.

If you’re planning to start sending email campaigns for business communication or reaching new potential clients as a freelancer (in fact, portfolio shares getting particularly high engagement), having ready-to-use design email templates that precisely reflect your aesthetic and style can save countless hours. So you can be sure your emails match brand quality while maximizing awareness and loyalty (and sales!).

As email remains the preferred channel for brand communication, with an average open rate of 30.07%, the right email template can turn those impressive open rates into solid subscriber conversions. To further increase engagement, you can offer exclusive freebies to subscribers using Selzy’s smart segmentation tools.

Here are some ideas for your email content:

• Free design resources (like custom icon sets or UI kits) 
• Customizable mood boards 
• Color palette collections 
• How-to guides for various creative tools
• Behind-the-scenes looks at popular projects

Get creative with different offerings and watch your metrics soar!

Where to find visuals for design emails

Where do you find striking visuals when you’re between projects? Enter Selzy’s AI image generation tool, built right into our drag-and-drop email builder. Just describe what type of visuals you need and choose from the suggested options. Alternatively, browse our curated collection of stock images and GIFs from the built-in media library.

Upload your own work samples or create custom animations — GIFs and short videos are the most effective here, as you can show design process steps or before-and-after transformations. Show potential clients the magic of your creative process to build more trust and convert it into sales. They want to see your work approach, not just final products!

Plus, try to combine various design email templates from our curated collection to experiment with typography and color schemes. Test which works better for you. Every block and element in our design email templates can be customized to match your visual guidelines, no coding required. With Selzy’s customizable templates, turning first-time viewers into long-term clients becomes a piece of cake.

How to create email content that brings tangible results

In design emails, creating visual hierarchy can guide viewers toward desired actions. Include interactive portfolio previews with clear calls-to-action. Don’t worry about technical details, Selzy’s email editor handles that. Just drag and drop elements to create immersive visual storytelling.

Time your content strategically: share brand refresh case studies when businesses typically plan updates, show holiday designs ahead of seasonal rushes, and highlight web design work when digital transformation is trending. Give potential customers exactly what they need, right when they’re looking for it.

Is it really enough to send a single email campaign

When people research designers, they expect to see cohesive brand presence across platforms. Build your authority with coordinated social content. Include social media links (or better yet, branded icons!) in your design emails so subscribers can explore your full creative ecosystem. You can do so in a couple of clicks in the email editor. Or you can take it to another level with native integrations with TikTok, Facebook, and other useful marketing tools.

Take it further by promoting your custom resources or tools — Selzy’s email templates include pre-built blocks for app promotions and downloads. Just drop them into your template wherever needed (you can typically find them in the footer by default). Here’s an interesting fact: most decision-makers check portfolios on mobile devices. Make sure your work shines on every screen! Well, in fact, we’ve already taken care of everything so you don’t have to.

Speaking of mobile optimization, all our design email templates are automatically responsive. Your email design layouts will look perfect on any device, with zero extra effort required from your side to ensure that.

Why you need to grow your email list (and how to do it with Selzy)

Of course, beautiful email designs are great, but you need an audience to appreciate them. Here’s how to build your list.

If you have a portfolio website, you’re halfway there! Add stylish embedded forms or thoughtfully designed pop-ups to capture visitor interest. And if you’re looking for inspiration, Selzy’s built-in library includes numerous designer-approved signup forms which work great with any of our email templates. 

Create your signature email design in Selzy (or customize one of our templates) and start building your creative community today!

With Selzy’s design email templates, you can focus on what matters most — broadcasting your unique value proposition and building relationships with current subscribers and new audience. Because in today’s world, well thought out (and executed) marketing is everything. Without it, even the best product can stay unnoticed. 

Ready to scale your business with Selzy? Sign up now and access our full design email template collection!