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Role of generative AI in email marketing
You’ve probably noticed that when you’re typing your AI email copy, you get those text predictions of what you might want to write next to keep your flow natural. You also have those quick response options that you can choose from to respond to an email in your inbox.
That’s an example of the artificial intelligence that’s built into almost every email client these days, from Gmail to Teams. Yes, it’s often limited to basic functions like suggesting text, checking grammar, reminding you to add an attachment or subject line to your AI email. But still, it’s become our new everyday reality.
According to Litmus’ State of Email Report 2023, approximately 39% of responding marketers are using AI. Moreover, 18% of those using it specifically to brainstorm email strategies and ideas. In addition, a recent case study by Revolve and Cordial AI shows that using AI email templates tailored to specific audiences resulted in 2X higher opens and CTRs compared to regular emails.
So the question is, how do you take full advantage of the advanced capabilities of AI in email to surprise your subscribers? Selzy has the answer with its built-in generation tools for text, images and even the entire templates for AI email!
But let’s go through it step by step…
Custom AI email templates
Let’s start with the ready-made solution that you can easily customize to your subscribers’ preferences in minutes. Selzy’s collection of mobile responsive templates are all made by humans, our team of professional designers. But it was inspired by artificial intelligence and tailored for related events like webinars, conferences and more.
Pick a design of your choice, customize it like you want and use it for your AI-related communications.
AI email text generation
Any kind of smart writing assistant is no longer something out of the ordinary. Although it’s one of the most common uses of generative AI in email marketing platforms, it still has several variations. When you write a new AI email, you can start from a prompt, similar to ChatGPT, or start generating a reply based on the sender’s message text. Other features include spell checking, rewriting, quick reply suggestions, or even a pre-generated reply that you can send with a single click.
Let’s take a look at what Selzy has to offer here. We bet you’ll be pleasantly surprised by the number and flexibility of its options.
On top of helping you nail those eye-catching email subject lines and intros, Selzy’s role-based writing assistant can:
- Revise existing copy
- Write AI email from scratch based on your tone of voice
- Automatically translate your copy into multiple languages
It can even analyze an email and suggest improvements — all based on the specific role you choose. All built-in, with no third-party integrations required.
Translator helps you connect with your audience in their preferred language quickly and accurately. It can translate your AI email template into multiple languages.
Copywriter crafts tailored copy for your email campaigns, whether it’s a welcome message or a special Black Friday offer.
Proofreader checks grammar and style to improve flow and readability to match your tone.
Marketer analyzes your AI email design and provides personalized advice on how to effectively tailor it for the specific marketing type. Whether it’s a welcome, abandoned cart, or reactivation sequence.
Psychologist conducts a content analysis and evaluates its engagement potential, clarity, structure, emotional perspective. It also provides actionable feedback and identifies potential pitfalls.
Best part? It’s all available right in Selzy’s AI email template editor, making it super convenient to use.
AI email image generation
Unlike GPT-based writing models, image generation is not yet widely used, although it was introduced at about the same time as writing models. The reason for this is that there was no free tool to generate images with unlimited functionality, like you can do with text using Claude or ChatGPT.
Selzy’s solved this problem. Make each campaign even more engaging!
Our built-in media gallery of ready-to-use images and GIFs is still there, but now upgraded with AI image generation. You can generate unique images in less than a minute to enhance the visual impact of your AI emails. On top of that, it’s all included in the free plan!
Create and refine images right in the drag-and-drop editor. There’s no more need to use any other image generation tools or waste time switching between multiple tabs!
AI email template generator
Okay, so let’s say you’re browsing through our collection of ready-made responsive AI email templates. And you find one that’s almost “just right” but still needs a little spice. Sure, you can manually edit it in the drag-n-drop builder, but here’s something more interesting.
With Selzy’s brand-new AI email template generator, you can save your time and get a professionally designed email that’s ready to go in just a few clicks! We talk logos, visuals, formatting, copy… the whole bundle. Isn’t this what you’ve been waiting for? Sign up for Selzy to try the future of email marketing today!