The importance of email marketing for a wholesale business
Wholesalers are middlemen between manufacturers and retailers — they aren’t exactly end-consumers, they are other businesses that buy products in bulk and repackage them into smaller quantities before selling them to individuals.
The process requires a lot of communication with manufacturers and clients. So naturally, wholesale businesses use email marketing to stay in touch. While emails to manufacturers are mostly operational (supply inquiries, shipments planning, etc.), wholesalers can reach out to their customers on various occasions. Some of the typical emails wholesalers can send include: an introduction message to set up the contact, new product promotions, encouragement of loyal customers, motivation of newcomers, and more. Emails from wholesalers have a high open rate of almost 33% which makes them a cost-effective way to increase brand awareness, drive sales, and build stronger relationships with customers.
Communication and sending messages in bulk are easier done with dedicated email marketing services instead of manually. Email marketing platforms allow businesses to segment their email list based on factors such as past purchases or demographics, allowing for even more targeted messaging and higher conversion rates. By analyzing the open rate, click-through rate, and other metrics, businesses can continuously refine their email marketing strategy to achieve even better results.
If you are in the drop-shipping business, email marketing can help you too. Client acquisition, day-to-day communications, and more can happen in your inbox. By leveraging email campaigns, drop-shipping business owners can promote their products and services to a wider audience, driving more sales and revenue.
Email marketing also provides partnership opportunities with other businesses: 31% of B2B marketers use partner emails. By collaborating with like-minded brands and including their promotions in email campaigns, drop-shipping merchants can strengthen their relationships with their audience and attract new customers.