Wholesale Email Templates Your Customers Will Pay Attention To

Wholesale Email Templates Your Customers Will Pay Attention To
18 March, 2023 • ... • 9722 views
Aida Kubatova
by Aida Kubatova

A wholesale email template is a pre-made email message that businesses can send to their wholesale customers (often, other businesses) in bulk. Wholesale email templates are customizable and promote new products, highlight special offers, and provide information or other content to customers. 

In this article, we’ll show you different templates that you can send to improve your wholesaler’s email marketing strategy. Adapt them according to your audience and goals.

The importance of email marketing for a wholesale business

Wholesalers are middlemen between manufacturers and retailers — they aren’t exactly end-consumers, they are other businesses that buy products in bulk and repackage them into smaller quantities before selling them to individuals. 

The process requires a lot of communication with manufacturers and clients. So naturally, wholesale businesses use email marketing to stay in touch. While emails to manufacturers are mostly operational (supply inquiries, shipments planning, etc.), wholesalers can reach out to their customers on various occasions. Some of the typical emails wholesalers can send include: an introduction message to set up the contact, new product promotions, encouragement of loyal customers, motivation of newcomers, and more. Emails from wholesalers have a high open rate of almost 33% which makes them a cost-effective way to increase brand awareness, drive sales, and build stronger relationships with customers. 

Communication and sending messages in bulk are easier done with dedicated email marketing services instead of manually. Email marketing platforms allow businesses to segment their email list based on factors such as past purchases or demographics, allowing for even more targeted messaging and higher conversion rates. By analyzing the open rate, click-through rate, and other metrics, businesses can continuously refine their email marketing strategy to achieve even better results. 

If you are in the drop-shipping business, email marketing can help you too. Client acquisition, day-to-day communications, and more can happen in your inbox. By leveraging email campaigns, drop-shipping business owners can promote their products and services to a wider audience, driving more sales and revenue. 

Email marketing also provides partnership opportunities with other businesses: 31% of B2B marketers use partner emails. By collaborating with like-minded brands and including their promotions in email campaigns, drop-shipping merchants can strengthen their relationships with their audience and attract new customers.

6 wholesale email templates to use in your campaigns

It’s important to have a variety of templates for sending to customers at different stages of the sales cycle, recruiting new partners, or providing information about your products and services. However, crafting the perfect email can be a daunting task. So here are some wholesale email templates to use in your campaigns.

Initial inquiry email

The initial inquiry is the first email you send to a potential client. In this message, introduce your company and your product line and ask if the recipient is interested in learning more. Be sure to keep it concise and focused, and include a clear call-to-action to encourage a response. In the template below, we also mentioned the catalog — attach it or link it in your email. It will make communication more convenient for your wholesale client.

Dear [Customer’s name],

Greetings from [Your company name]! We are thrilled to have the opportunity to introduce our business and wholesale products to you.

We understand that your company is looking for a reliable supplier for your business needs. To give you an idea of what we can offer, please find attached our wholesale product catalog. We would be delighted to answer any questions you may have about our products and discuss how we can work together to meet your business needs.

To book a meeting with us, please click on the link below and select a time that works for you. We look forward to speaking with you soon!

Best regards,

[Your name]

Samples review email

Another effective wholesale tactic is to send samples and ask for feedback via email. Once you’ve established contact with a potential client, you can offer to send them samples of your products to try. Ask for their honest feedback, and use their responses to further personalize your future communication.

Another idea is to send an email about sampling a new product to one of your loyal business partners. This way you can establish an even more trusting partnership. Below is the email template for this exact purpose:

Dear [Customer’s name],

We appreciate your interest in our products and the opportunity to work with you. As you are a valued wholesale customer, we wanted to give you a chance to experience one of our newest products firsthand.

We have sent you a sample of our XYZ product that we believe would be a great addition to your inventory. This product has several unique features, including [reason 1], which we believe will make it a popular choice for your customers. Additionally, [reason 2] is why we think this product would be a great fit for your business.

We have shipped the sample today, and you should receive it within [number of days] days. Once you receive the sample, we would love to hear your thoughts on it. Your feedback is incredibly important to us! We are always striving to improve our products and services.

Please don’t hesitate to contact us with any questions or concerns. Thank you for your time and continued business with us!

Best regards,

[Your name]

Coupons and special discounts offer

Offering coupons and special discounts can push potential clients to make a purchase. This can be a great way to encourage new customers to try your products while also rewarding loyal clients. 

By providing customers with exclusive offers and deals, you can make them feel appreciated and valued. In turn, this leads to repeat business and positive word-of-mouth marketing. Coupons and discounts are also powerful tools for promoting new products or services, as they can generate buzz and excitement around your brand. This can lead to increased traffic and sales.

Dear [Customer’s name],

We are thrilled to welcome you to our wholesale business community! To show our appreciation, we would like to offer you this exclusive deal on our products.

To take advantage of our offer, please use the coupon code [individual coupon code] at checkout to receive [discount amount in dollars or percents] off your first order.

This offer is only active until [coupon ending date], so be sure to take advantage of it while you can! We look forward to helping your business grow.

If you have any questions or concerns, please do not hesitate to contact us.

Best regards,

[Your name]

Goals inquiry

Asking potential and new clients about their goals can be a great way to tailor your communication to their needs. Use this information to create a customized pitch that highlights how your products can help them achieve their goals. Moreover, inquiring about your potential and new clients’ goals can provide you with valuable insights into their pain points and motivations. This way you’ll better understand their needs and provide more personalized solutions that meet their specific requirements.  

Knowing your clients’ goals, you can make informed decisions about product development, marketing, and customer service. This can affect your business model as a whole and help you to make it more efficient.

Dear [Customer’s name],

We appreciate your interest in our business. We are determined to make every wholesale customer reach their business goals. To do so effectively, we would like to learn more about your objectives and how we can assist you in achieving them.

Could you kindly take a few minutes to share with us your business goals? We are interested to know what your plans for the coming months are and how we can help you succeed. By understanding your goals, we can better tailor our products and services to meet your needs.

We value your feedback and are committed to providing you with the best possible service. Your satisfaction is our top priority, and we want to ensure that we are meeting your expectations.

If you have any questions or concerns, please feel free to reply to this email and we will get back to you as soon as possible.

Best regards,

[Your name]

An offer of help

Casually offering to help potential clients is another great way to establish a relationship and build trust. This can be as simple as providing some advice or answering questions they may have about your product line. 

Additionally, offering help is a great way to differentiate yourself from your competitors. By going above and beyond to provide exceptional customer service, you can set yourself apart and create a competitive advantage. This can help you to attract and retain customers, even in a crowded market. Below is the email template for offering assistance to your customers:

Dear [Customer’s name],

We wanted to touch base and see how everything is going with your business. We are committed to providing support to our best wholesale customers and are always available to assist you in any way possible.

If you need any help with ordering or finding specific products, or you have any questions, contact us! Our team is always happy to help you find the right products to meet your needs. Please don’t hesitate to reply to this email and schedule a call with us. 

Best regards,

[Your name]

A marketing review offer

Finally, offering to review how the clients are marketing your products can be a great way to demonstrate your expertise and offer value. This can help you stand out from the competition and establish yourself as a trusted partner. Finish your email, as we did in the template below, with a link to book a meeting.

Dear [Customer’s name],

We appreciate you as our wholesale customer and recognize that effective marketing is essential for driving sales and growing your business. We would like to offer our assistance to review your current marketing strategy and provide feedback on how you can improve your results.

We have a team of marketing experts who specialize in creating and implementing successful marketing campaigns. They can review your current strategy and provide recommendations on how you can optimize your approach to better reach and engage your target audience.

To schedule a meeting with us, please click on the link below and select a time that works for you. 

[link to calendar booking tool] 

We look forward to speaking with you soon!

Best regards,

[Your name]

Tips on how to make the most out of the wholesaling email templates

When using wholesaling email templates, follow the best practices to ensure that your emails are effective and engaging. To reach out to potential customers, generate sales leads, and get the most out of your email campaign, follow these tips: 

Segment your audience

To maximize the impact of your email templates, segment your audience based on factors such as past purchases, demographics, or interests. Create separate lists for new customers, loyal ones, and those who need re-engagement. You can send different campaigns to all of these clients. For example, you can send product catalogs to newcomers, and marketing training invitations to loyal customers. This allows you to send targeted messages that are more likely to resonate with your audience and drive sales.

Pay special attention to the subject line

The subject line is the first thing that your customers will see when they receive your email, so make it engaging and relevant. Use clear and concise language that accurately reflects the content of your email, and avoid using spammy words or clickbait. Check out a few examples below.

✅ Examples of good email subject lines:

This is our best [product] ever

You’re missing out on great deals

Have you seen our perfect holiday [offer/collection/gift ideas]?

Don’t wait. Save [percent off]% this week at [your business]

❌ Examples of bad email subject lines:

Earn $$$ 

100% Free

Don’t delete this email 


Use automation software

Using automation software can help streamline your email marketing efforts. Selzy’s email marketing automation is a powerful tool that can help businesses streamline their email marketing campaigns and achieve better results. With Selzy’s automation features, businesses can easily create and send transactional and triggered emails based on customer behavior, preferences, and interactions. 

For example, you can set up autoresponders that will send welcome series emails to those who subscribed or offer complimenting products to those who made a purchase. You can also create different emails for different scenarios. If your customer made a bulk purchase but ignored the email with additional offers, set up a reminder with the same selection of products with a discount or an email that suggests restocking. Selzy can also help you personalize your messages and track the effectiveness of your email campaigns.

Always proofread and check the grammar

Nothing undermines the effectiveness of an email template like typos and grammatical errors. Always proofread your emails carefully and use a tool like Grammarly to check for errors before hitting send. And don’t forget to follow the email etiquette rules.

Personalize your templates

Personalizing your templates with the recipient’s name and other relevant details like location, currency, or viewing history can help to make your emails feel more human and less like generic marketing messages. This personal touch can help to build stronger relationships with your customers and increase the effectiveness of your email marketing campaigns.

A/B test your mailings

A/B testing your emails is an effective way to optimize your wholesaling email templates. By testing different subject lines, copy, images, and calls-to-action, you can determine which elements resonate best with your audience. 

Don’t forget to include a call-to-action

Don’t forget to include a call-to-action in your email. This is the step you want your prospects to take, such as clicking a link, filling out a form, or making a purchase. By including a clear and compelling call-to-action, you can drive conversions and generate more sales leads.

Optimize your emails for mobile

By ensuring that email templates are mobile-friendly, businesses can encourage customers to take action and improve their conversion rates.

Want a shortcut? All of Selzy’s email design templates are optimized to look great on both desktop and mobile. So, to create perfect wholesale emails, try our free email template builder which has 100+ ready-made designs that fit all kinds of businesses and occasions.

Selzy email templates for wholesale businesses

Final thoughts

By following these tips and using well-designed and targeted email templates, you can create a powerful and effective marketing strategy that drives sales and supports brand loyalty. It also ensures that your wholesaling email templates are made for success in your direct-to-consumer marketing efforts. 

Try out these wholesale email templates now or save this list for later:

  • Initial inquiry email
  • Samples review email
  • Coupons and special discounts offer
  • Goals inquiry 
  • An offer of help
  • A marketing review offer
18 March, 2023
Article by
Aida Kubatova
Aida Kubatova is a content writer and digital marketing manager. She’s experienced in writing marketing articles for B2B SaaS blogs, newsletters, landing pages, case studies, and interviews. Every day, she creates useful content to help marketers around the world learn more about the latest news and trends. Aida also helps small startups to grow their audience using the power of community marketing and influencers.
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