Benefits of targeted email marketing
The whole goal of targeted email marketing is to make your promotional email feel as personal as possible thus creating maximum impact on your recipients.
Specifically, it can provide an impact on your business (especially if you’re using email marketing for small business):
One of the greatest and arguably most important benefits of targeted email marketing is the establishment of relevancy.
People do not have time to open every email they get. But if you construct a personalized email based on their goals and interests, they will register it as important and will most likely open and interact with it.
Because subscribers receive emails with content that is relevant to their needs, chances are they will continue to stay loyal to your promotional campaigns and newsletters. Thus, targeted email marketing can also boost your customer retention.
You can also use this strategy to bring back inactive subscribers by presenting them with promo offers on pre-existing services they loved or new products based on their previous interactions.
The little personalized touches that come with targeted emails are also statistically proven to elicit more responses from recipients.
Emails that addressed the recipient by name were said to improve open rate and click-through rate by up to 35%. Meanwhile, campaigns that were based on previous purchases and activity on the website were said to generate repeat business.
Positive impact on the overall relationship
Targeted emails are made to seem personal and not like promotional content. As a result, audiences tend to see them in a more positive light because of the almost personal nature of these emails.
This type of emails make recipients feel like you value their loyalty and view them as more than just potential sources of profit. This allows you to establish a foundation of trust and form a relationship that benefits you both.
Lastly, email campaigns sent to target audiences have been shown to effectively increase ROI. Targeting allows you to purposefully construct emails that will not only generate the most interaction but also great increases in revenue.
A simple campaign with products that the recipient prefers based on previous purchases can significantly boost sales. One can even expect a boost of up to 760% in their ROI by just properly executing segmented, personalized emails.