Common reasons why your emails go to spam
Email spam is a major problem that can make it difficult to use email for business. Many email services like Gmail and Internet Service Providers (ISPs) have filters that automatically block spam emails. However, these filters can sometimes also block legitimate messages if they have certain characteristics that are common in spam emails. Some of the most common reasons for getting into the spam folder include:
If you want to avoid having your emails marked as spam, don’t buy lists of email addresses or obtain them through other means without permission. It’s not only unethical, but it is also bad for business. There is no guarantee that the emails you have are valid, and even if they are, the recipients are likely not interested in hearing from you.
Sender’s information is not accurate
The CAN-SPAM Act (a law that establishes the rules for commercial email) requires that senders of commercial emails include accurate information about themselves and their business, as well as a physical address. This is to prevent people from being misled by inaccurate or incomplete information. If you don’t follow these requirements, your emails may end up in spam.
Spam filters are designed to detect certain keywords in the subject line or body of an email. If these keywords are there, the spam filter may flag the email as potential spam.
Common spam trigger words include: “affordable”, “chance”, “great offer”, “guarantee”, “increase sales”, “promise you”, “risk-free”, “special promotion”, etc. Keep in mind that these are only examples, and that trigger words may vary depending on your email service provider. A list of possible spam words: