How to create and send drip campaigns for real estate
Real estate drip campaigns can be a powerful real estate marketing tool for attracting and engaging potential buyers or sellers. Yet, creating and sending effective drip campaigns requires careful planning and execution. Below, we will outline the steps that you should take to create and send successful real estate drip campaigns.
Choose an email marketing service provider
To create and send drip campaigns for real estate, the first step is to choose an email marketing service provider that can support you in the entire endeavor. You could go with Selzy, which is highly valued for its cost-effectiveness and ease of use. In case you would like to try something else, make sure to check out our article about other real estate email marketing services.
When choosing a provider, consider factors such as pricing, features, and customer support. You may also want to look for a provider that offers templates related to real estate. Once you have selected a provider and created an account, you can start setting up the drip campaign.
Develop a real estate drip campaign strategy
Determine the purpose and goals of the campaign. Do you want its target audience to schedule a call with you, or do you want to promote a specific service? How long should the entire campaign last? What kind of result will you be satisfied with?
Remember to make the goals SMART — Specific, Measurable, Achievable, Relevant, and Time-Bound. For instance, the goal could be to increase the traffic to a particular landing page by 50% in the next three months.
After that, decide what content to send in each email. For the moment, come up with a general idea of what every message should contain and look like. It will make writing messages easier.
Choose the design and start writing
Next, create appealing and professional-looking emails. Ideally, you should use one of the templates provided by the email marketing service provider you choose in the first step. That way, you will not have to spend time and energy on designing a template from scratch. Selzy offers quite a few universal templates that you could use.