What is a real estate drip campaign?
A real estate drip email campaign, also known as a lead nurturing campaign, is a set of automated email marketing messages sent to customers or prospects at predetermined intervals. The said intervals can be based on two things.
- Time. You can set the entire campaign up so that the customer or subscriber receives a message every three days or every week.
- Actions taken by the customer. For instance, you can start sending someone automated emails when that person signs up for the company’s real estate newsletter.