Tips and tricks for creating an email signature
Now you know all the technical components of creating an email signature — time to dive into some best practices.
Keep it simple and concise
A good business email signature should be concise and effective using minimal space and content. Keep it easy to read and include your contact number and social media links to make it simple for people to reach out — after all, that’s the primary purpose of your signature. You don’t want to overwhelm the recipient with unnecessary info or inconsistent design choices!
Use a professional tone
Use official job titles and business-appropriate language in the CTAs. This will enhance your credibility, reinforce your brand’s image, and leave a positive impression on the recipient. It could also prevent miscommunication.
Using a professional tone in an email signature can be especially important if it’s the first time you’re communicating with the recipient or sending a pitch email. New to pitching? Find out how to write a pitch email on our blog.
Optimize for mobile devices
More and more people use their smartphones or tablets for business purposes. So if you’re including images or using a signature generator, make sure your signature is optimized for mobile devices. Send yourself an email to test whether the width of your signature is optimal or needs adjustments.
Another thing to bear in mind is that many users prefer using dark mode on their phones. In email signature generators, you can make a signature that will look good in both light and dark modes.
In addition to this, make sure that all interactive elements like buttons remain responsive when viewed on a mobile device, and add compelling alt text to any CTA banners that may fail to render.
Test and ensure compatibility
If our last point was focused on optimizing for mobile devices, this one is about broader compatibility. Сompatibility means that your email signature looks professional and functions correctly for all recipients. Start by sending test emails to various email clients and devices and check whether they render correctly. In addition, consider using online resources for email testing and optimization like Email on Acid.
Last but not least, carry out an A/B test (also known as a split test). Start by creating two versions with slight variations in email signatures, such as different CTA buttons or fonts. Your next step is to send each version to a segment of your email list and see which version performed better.