On your website, you have a mission statement — “to democratize and simplify deliverability”. What is behind this goal?
This mission stems from a recognition of the critical role email deliverability plays in the success of email marketing efforts and the acknowledgment of its complexity and the lack of accessible knowledge surrounding it. Many businesses, especially smaller ones, struggle with the nuances of deliverability, from understanding how to navigate email service provider algorithms and spam filters to implementing the correct authentication protocols like SPF, DKIM, and DMARC. My goal is to bridge this knowledge gap, making the intricacies of deliverability understandable and actionable for everyone.
By “democratizing and simplifying deliverability,” I aim to level the playing field, ensuring businesses of all sizes have the knowledge and tools necessary to optimize their email marketing campaigns effectively. This mission is about empowering senders with the understanding they need to navigate the ever-evolving landscape of email, ensuring their messages reach their intended inboxes. This, in turn, improves their overall marketing success.