Thus, creating an impressive online portfolio of email marketing certifications can only help your case. Learn more about boosting your online credentials by checking out our article on how to write an email marketing specialist resume to get hired.
Email marketing courses can be quite time-consuming. They can span from hours to weeks or even months depending on the intensity of the course and the number of topics tackled.
With that, you need to make sure that the course you choose fits your timeline.
Nowadays, you have the option of attending online courses that are held live which can be great for interaction and real-time feedback but these courses can take more time and schedules are dependent on the speaker or lecturer’s availability.
You can also choose from a wide variety of structured online courses that enable you to tackle the course in your own time. This usually consists of pre-recorded lectures and various reading selections. The benefit of this option is that you complete the course as fast or as slowly as you want.
Entry level required
There is a wide variety of courses available online. Each course is designed to cater to various levels of expertise.
Given that, you need to assess yourself and see what level of knowledge you have on the topic before joining a specific class.
If you’re a beginner, you would benefit most from joining courses that cover the essentials of email marketing. Chances are, you would not be well equipped to comprehend the advanced concepts tackled on a course geared towards experts.
Likewise, advanced or proficient learners would not have much to gain from a course that covers only the fundamentals and would instead benefit more from learning current trends, advanced concepts, and the like.
As you chose to dive into email marketing, it would be safe to assume that you have a specific set of goals you want to achieve through this strategy. With that, you need to choose a course that covers the topics that’ll help you to achieve your goals specifically.
Depending on the course, it can cover topics as basic as subject lines, email builders, and email metrics — to advanced and complicated topics such as list management strategies, email marketing system optimization, automation, and data analytics.
One sure-fire way to tell if something is worth your time and money is to read through the reviews left by people who have already tried it. Most likely, you won’t be the first one to attend this course. If that’s the case, it’s best to take a look at what people who have completed the course have to say about it.
Through reading reviews, you can get a better idea of what to expect from the course, how beneficial it was for other marketers, and possibly what results they achieved from the learnings they got.
Online courses have been designed to run as smoothly and seamlessly as possible. With that, all course requirements and information should be properly communicated to you as you progress through the course.
Of course, communication is never one-sided. You should also check whether there are avenues for you to address your concerns whether it be questions regarding a certain tricky topic or concerns on a feature on your learning module.
Communication can appear in various forms depending on the course. They can be forums, online support chats, or direct interaction with speakers.
Last, and probably most importantly, is the course within your budget?
Depending on your chosen course provider, email marketing courses can be completely free of charge or cost you hundreds of dollars. However, this cost is ultimately an investment towards you and your company’s growth.
With that, make sure that you get your money’s worth by checking the price and what services and information you’re expecting to get out of these courses.