What makes a good email marketing blog
As a Selzy writer, I see a good email marketing blog if it has a dog in its logo, light blue and orange colors and my name next to articles. No bias!
Best Email Marketing Blogs That Are Worth Your Attention
Jokes aside, there are just so many email marketing blogs on the internet. A typical Google search shows way too many for anyone to ever have a chance to properly read them.
That’s why we’ve selected just a dozen for you to bookmark applying our criteria. Here’s what makes a blog worth paying attention to.
- Informative. A marketer can learn something from the blog and put new knowledge to practice.
- Well-researched. You can trust the information on the blog: links are correctly placed to relevant studies and the blog’s own studies have a solid methodology.
- Scannable. The blog is arranged in such a way that a reader can easily scan the information and get the main idea.
- Example-based. Examples help readers understand crucial points better and complement general descriptions.
With all that in mind, we hope you find our rating useful. Let’s begin!
Blogs on email marketing for beginners
Mailchimp
- Expertise. Mailchimp are one of the pioneers of email marketing, they’ve been around since 2001 and possess a lot of knowledge about the industry. Their articles guide you through the process of creating an email campaign: email list building, segregation, automation, analytics and so on. Be warned that they’re self-oriented and you’ll probably find them a big deal if you use their product.
- Case studies. They speak to people from various businesses to get a see how various e-commerce platforms work.
The case study on the right tells a story of a company that increased its open rate by 238% and CTR by 525%
- Original content. Mailchimp produces original content that ‘celebrates the entrepreneurial spirit’: podcasts, series, films. They also dive deep into macro trends of digital marketing.
Campaign Monitor
- Real-life examples of top email marketing campaigns. They’ve curated some of the most ‘inspiring’ email campaigns ever and happily share their stories.
- Writing tips. A large database contains many articles related to writing: how to perk up your content and write an effective copy, opening lines for every situation and many more.
- Large studies. They have a history of email marketing reports by industry, regions and days. It’s useful when you want to check global trends or, instead, focus on one region.
GetResponse
- Expert takes on studies. Whenever they conduct a big research, they don’t just throw numbers onto a sheet of paper. Instead, their experts join in to have their say on the data.
- Really long reads. Some of their best articles go into a lot of details explaining a topic, be it ultimate guides, benchmark reports or ESP comparisons. You may really need to set aside at least half an hour to complete one of their longer texts.
- Related topics. Although they specialise in email marketing, they write a lot about related topics: lead generation, e-commerce, design, analytics, and so on. A big plus is you can sort their content by type and topics.
Vertical Response Blog
- B2B. The blog has plenty of information on how email marketing is used between businesses and will help you figure out your business strategy. They write stuff like business campaign types, email marketing for hotels, how to communicate a price increase to clients and so on.
- Social media marketing section. In addition to email marketing, they have a collection of articles on this related topic.
- Big database. Although the blog isn’t much updated these days, it amassed a great deal of knowledge over years on email list building, subject lines, newsletters
MarketingProfs
- Library-style advanced search. Although it looks very 2000-ish, it’s actually updated on a regular basis. The topics are plentiful.
- Infographics. Most of the time, they don’t just take someone else’s data but also the packaging with a link. It’s convenient if you like a lot of information to be presented in one jpeg.
- Not just text. MarketingProfs also have master classes, podcasts, video tutorials and webinars.
Selzy
- Simple example-based explanations. Our articles on average contain over 20 pictures illustrating what’s in the text. We often start our work from searching for examples and simple ways to explain big topics and only then the text follows. It allows us to be informative and easy to read for you.
- Unbiased analysis. We prioritize value for our readers and clients. We’re not afraid to write about competitors (the purpose of this article) and compare ourselves to other ESPs.
- Fun. We regularly update our blogs with things that make email marketing a pleasure: quizzes, best templates and a lot more.
Top email marketing blogs for advanced marketers
HubSpot
- Surveys. Hubspot is a go-to place if you look for e-commerce stats. They regularly conduct surveys and make reports.
- Case studies. They have an ever-growing collection of over 300 case studies by industry, company size, location. They’re more than just email marketing as they analyze B2Bs, SEO advertising, and a lot more.
Hubspot combines classic email marketing topics like open rates with advanced studies about customer satisfaction or human resources
- YouTube channel full of short videos. They regularly upload new videos that you can watch before the morning coffee’s even boiling. The main themes are social media promotion and content marketing.
FreshInbox Blog
- CSS help. Although the website isn’t as active as it used to be, it has a solid database on how to correctly use CSS in emails and fix crashes. Marketers who want to improve their coding skills will love the blog.
- Tutorials. The website contains a pretty collection of tips on how to do and apply animated imagery in digital marketing.
An article on how to do collapsible menus: what an effect looks like, how to do it, interesting tricks
- Help with interactive email campaigns. You can upload images and let FreshInbox services work out a mouseover or a carousel effect.
Link images and FreshInbox will generate a code for the effects
Email on Acid
- HTML best practices. The blog heavily focuses on the correct usage of scripts in emails or, as they call it, rules to code by.
- Dark mode and CSS tips. In addition to HTML, the blog has guides on advanced techniques to craft an email.
- Acronyms. BIMI, HIPAA, DKIM, DMARC, SPF, CASL, GDPR and many others — this blog explains what this all means and how to apply it.
EDMDesigner
- HTML. A lot of articles and tools to show you how to get the most from HTML in emails.
- JavaScript. Why work with HTML only when you can go a level up? EDMDesigner has a guide aimed at making coding easier for you and your digital marketing.
- Responsive email designs. Finally, this blog walks you through stages of adding responsive layouts to emails.
HTML is not all Greek — let EDMDesigner explain
EmailMonday
- Email optimization. The blog is curated by Jordie van Rijn, an email marketing consultant with 13 years of experience. In his blog, he shares insights on the topic as well as his thoughts on email statistics and reports.
- The ‘Let’s not test guide’. The blog author wrote a guide citing 99 reasons not to do testing and just as many ways to beat the suggestion.
- Large studies explained. The author takes a serious approach to email marketing data. A lot of it happens to be bullshit but Jordie van Rijn doesn’t like bullshit. Take his latest report on mobile statistics overview: he searched for ‘all useful’ available statistics’ and made the ultimate review. It’ll take no less than an hour to digest all this info — it’s that thorough.
Litmus
- Email of the month. Each month they pick a bunch of emails they’ve loved and break down why.
- Reports. Litmus’ data is widely referred to as they regularly conduct studies about the state of email marketing.
A page from one of their reports
- Advanced tips. Litmus gets into finer details of HTML and CSS to explain how your email campaign can benefit.
Other email marketing resources to pay attention to
Really Good Emails, Email Love
These are two different services but they function in the same way. Both are large databases of email templates on the internet. On Really Good Emails there are over 9,000 emails, sorted by categories, companies and industries.
You can search by keywords and submit your company’s email for possible admission to the collection.
Really Good Emails add a little extra to each email on their website. They connect with their friends at Litmus to rate emails for accessibility (pros and cons) and show what they look like on mobile devices and various platforms.
Both blogs allow you to watch the code of any email. It’s really helpful if you learn to work with HTML and CSS.
You can use Really Good Emails and Email Love for work (like we often do when we need examples for our articles), learning or inspiration.
Both websites have a newsletter: once a week, they send you select email designs on a given topic.
If these two websites were books about email marketing, they’d be as gripping as dinosaur encyclopedias are for kids!
Nielsen Norman Group
Curated by ‘the guru of web usability’ Jakob Nielsen, the website covers a lot of related to digital marketing topics: UX, testing, design, customer behavior on the web, navigation, ecommerce.
The most popular article on the website was written in 1994 — on 10 usability heuristics for user interface design. And guess what? Its content is correct to this day.
It’s not about email marketing per se but you’ll find it useful if you want to craft well-designed and easy-to-use emails. They also have a YouTube channel with 500 videos, most covering one big topic in a concise way.
CopyBlogger
The blog focuses more on content, ways to write and package it. They write about entrepreneurship, creativity, productivity, blogging and so on.
However, the blog also has a section for email marketing where Brian Clark, the co-founder of Copyblogger, personally wrote a bunch of articles.
Regularly updated, CopyBlogger is a marketer’s sweet place for all things about writing on the internet.
To sum up
We’ve split the blogs by category so you can access them depending on what you need.
- Benchmark reports: GetResponse, Litmus
- Studies: SELZY, MailChimp, CampaignMonitor, HubSpot, Email Monday
- Infographics: Marketing Profs
- B2B: Vertical Response Blog
- Design: EDMDesigner, Really Good Emails, Email Love
- Coding: FreshInbox Blog, Email on Acid, EmailMonday
- Copywriting: Copyblogger, CampaignMonitor
- Fun time: Selzy (you’re here) 😉
Featured articles
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