Other ways to deepen your knowledge
Books are great but aren’t the only source. Like we stated above, one issue with books is that they become dated. To stay up-to-date, turn to online resources — there are plenty of options.
Here’s our list of ways to deepen your knowledge that perfectly complements reading books.
👩💻 Read email marketing blogs
There are lots of blogs on the internet about email marketing and its subdivisions. Blog writers usually can’t contend with book authors in terms of experience and expertise but well-researched blogs are still worth your attention.
We’ve compiled a list of 12 informative, well-researched and example-based blogs for both beginners and advanced marketers.
🎧 Listen to podcasts
Podcasts are all the rage. In case you even need numbers to prove this point, here they are: 57% of Americans in 2021 have listened to a podcast in the past and 37% of Americans as of 2020 listened to podcasts monthly. The content consumption is huge with podcasts.
Out of the multitude of podcasts, we’ve selected a list of the nine best email marketing podcasts about email marketing for you to listen to.
🗣️ Talk to people in communities
There are a lot of email marketing enthusiasts and experts ready to share their knowledge. The beauty of it all is you don’t need to attend special events to meet them — many are just a few clicks away.
We’ve listed four email marketing communities for you to join where you can get expert advice, find a job, advertise a job opportunity and simply have a good time in the company of fellow marketers.
🔎 Study real campaigns
Nothing is more real than an actual campaign in email marketing. We can only encourage you to see what others do. Study your competitors — there’s no shame in following or even copying them. Feel no shame if it seems they do something better than you do. Instead, analyze the reasons for it and seek to do it better in your job.
Check also our list of top email marketing campaigns to learn from. For what it’s worth, email marketing doesn’t have to be about the business side of it. Nowadays, even your favorite musicians do email marketing so why not turn to them for solid advice?