What email campaigns are and why you need them
In simple words, an email campaign is a series of emails used for communication with your clients and prospects.
Email marketing is an important part of inbound marketing, i.e. a process of building solid relationships with your prospects at any stage of the sales funnel. It is obvious that not every prospect is ready to buy your products or services immediately, so it takes time to make them loyal customers. That’s when email marketing gets in the game.
According to Litmus, every $1 spent on email marketing returns as $36. Moreover, it allows you to accomplish the following goals:
- Brand awareness. Use mass email to provide your customers with relevant informative content. Show them your expertise in the field and the ways your brand can solve their problems.
- Traffic generation. Promote your blog posts via email and get additional traffic.
- Nurturing leads. Create conversion-focused content that gently “pushes” your leads towards purchasing (or, at least, getting ready for that).
- Increasing revenue. Capture leads who are close to purchasing and work directly with them –– abandoned cart email reminders are great examples of recovering lost sales conversions: