Wholesalers are middlemen between manufacturers and retailers — they aren’t exactly end-consumers, they are other businesses that buy products in bulk and repackage them into smaller quantities before selling them to individuals.
The process requires a lot of communication with manufacturers and clients. So naturally, wholesale businesses use email marketing to stay in touch. While emails to manufacturers are mostly operational (supply inquiries, shipments planning, etc.), wholesalers can reach out to their customers on various occasions. Some of the typical emails wholesalers can send include: an introduction message to set up the contact, new product promotions, encouragement of loyal customers, motivation of newcomers, and more. Emails from wholesalers have a high open rate of almost 33% which makes them a cost-effective way to increase brand awareness, drive sales, and build stronger relationships with customers.
Communication and sending messages in bulk are easier done with dedicated email marketing services instead of manually. Email marketing platforms allow businesses to segment their email list based on factors such as past purchases or demographics, allowing for even more targeted messaging and higher conversion rates. By analyzing the open rate, click-through rate, and other metrics, businesses can continuously refine their email marketing strategy to achieve even better results.
If you are in the drop-shipping business, email marketing can help you too. Client acquisition, day-to-day communications, and more can happen in your inbox. By leveraging email campaigns, drop-shipping business owners can promote their products and services to a wider audience, driving more sales and revenue.
Email marketing also provides partnership opportunities with other businesses: 31% of B2B marketers use partner emails. By collaborating with like-minded brands and including their promotions in email campaigns, drop-shipping merchants can strengthen their relationships with their audience and attract new customers.
It’s important to have a variety of templates for sending to customers at different stages of the sales cycle, recruiting new partners, or providing information about your products and services. However, crafting the perfect email can be a daunting task. So here are some wholesale email templates to use in your campaigns.
The initial inquiry is the first email you send to a potential client. In this message, introduce your company and your product line and ask if the recipient is interested in learning more. Be sure to keep it concise and focused, and include a clear call-to-action to encourage a response. In the template below, we also mentioned the catalog — attach it or link it in your email. It will make communication more convenient for your wholesale client.
Another effective wholesale tactic is to send samples and ask for feedback via email. Once you’ve established contact with a potential client, you can offer to send them samples of your products to try. Ask for their honest feedback, and use their responses to further personalize your future communication.
Another idea is to send an email about sampling a new product to one of your loyal business partners. This way you can establish an even more trusting partnership. Below is the email template for this exact purpose:
Offering coupons and special discounts can push potential clients to make a purchase. This can be a great way to encourage new customers to try your products while also rewarding loyal clients.
By providing customers with exclusive offers and deals, you can make them feel appreciated and valued. In turn, this leads to repeat business and positive word-of-mouth marketing. Coupons and discounts are also powerful tools for promoting new products or services, as they can generate buzz and excitement around your brand. This can lead to increased traffic and sales.
Asking potential and new clients about their goals can be a great way to tailor your communication to their needs. Use this information to create a customized pitch that highlights how your products can help them achieve their goals. Moreover, inquiring about your potential and new clients’ goals can provide you with valuable insights into their pain points and motivations. This way you’ll better understand their needs and provide more personalized solutions that meet their specific requirements.
Knowing your clients’ goals, you can make informed decisions about product development, marketing, and customer service. This can affect your business model as a whole and help you to make it more efficient.
Casually offering to help potential clients is another great way to establish a relationship and build trust. This can be as simple as providing some advice or answering questions they may have about your product line.
Additionally, offering help is a great way to differentiate yourself from your competitors. By going above and beyond to provide exceptional customer service, you can set yourself apart and create a competitive advantage. This can help you to attract and retain customers, even in a crowded market. Below is the email template for offering assistance to your customers:
Finally, offering to review how the clients are marketing your products can be a great way to demonstrate your expertise and offer value. This can help you stand out from the competition and establish yourself as a trusted partner. Finish your email, as we did in the template below, with a link to book a meeting.
When using wholesaling email templates, follow the best practices to ensure that your emails are effective and engaging. To reach out to potential customers, generate sales leads, and get the most out of your email campaign, follow these tips:
To maximize the impact of your email templates, segment your audience based on factors such as past purchases, demographics, or interests. Create separate lists for new customers, loyal ones, and those who need re-engagement. You can send different campaigns to all of these clients. For example, you can send product catalogs to newcomers, and marketing training invitations to loyal customers. This allows you to send targeted messages that are more likely to resonate with your audience and drive sales.
The subject line is the first thing that your customers will see when they receive your email, so make it engaging and relevant. Use clear and concise language that accurately reflects the content of your email, and avoid using spammy words or clickbait. Check out a few examples below.
✅ Examples of good email subject lines:
This is our best [product] ever
You’re missing out on great deals
Have you seen our perfect holiday [offer/collection/gift ideas]?
Don’t wait. Save [percent off]% this week at [your business]
❌ Examples of bad email subject lines:
Earn $$$
100% Free
Don’t delete this email
Urgent!
Using automation software can help streamline your email marketing efforts. Selzy’s email marketing automation is a powerful tool that can help businesses streamline their email marketing campaigns and achieve better results. With Selzy’s automation features, businesses can easily create and send transactional and triggered emails based on customer behavior, preferences, and interactions.
For example, you can set up autoresponders that will send welcome series emails to those who subscribed or offer complimenting products to those who made a purchase. You can also create different emails for different scenarios. If your customer made a bulk purchase but ignored the email with additional offers, set up a reminder with the same selection of products with a discount or an email that suggests restocking. Selzy can also help you personalize your messages and track the effectiveness of your email campaigns.
Nothing undermines the effectiveness of an email template like typos and grammatical errors. Always proofread your emails carefully and use a tool like Grammarly to check for errors before hitting send. And don’t forget to follow the email etiquette rules.
Personalizing your templates with the recipient’s name and other relevant details like location, currency, or viewing history can help to make your emails feel more human and less like generic marketing messages. This personal touch can help to build stronger relationships with your customers and increase the effectiveness of your email marketing campaigns.
A/B testing your emails is an effective way to optimize your wholesaling email templates. By testing different subject lines, copy, images, and calls-to-action, you can determine which elements resonate best with your audience.
Don’t forget to include a call-to-action in your email. This is the step you want your prospects to take, such as clicking a link, filling out a form, or making a purchase. By including a clear and compelling call-to-action, you can drive conversions and generate more sales leads.
By ensuring that email templates are mobile-friendly, businesses can encourage customers to take action and improve their conversion rates.
Want a shortcut? All of Selzy’s email design templates are optimized to look great on both desktop and mobile. So, to create perfect wholesale emails, try our free email template builder which has 100+ ready-made designs that fit all kinds of businesses and occasions.
By following these tips and using well-designed and targeted email templates, you can create a powerful and effective marketing strategy that drives sales and supports brand loyalty. It also ensures that your wholesaling email templates are made for success in your direct-to-consumer marketing efforts.
